"Net Business" Story: Liu Zhi From Heaven To Internet

Liu Zhi said that his business will be 80 million yuan or even 1 hundred million this year, and the 95% business will come from the Internet.

In 2003, before he sold the net, Liu ran all over the year to run sales, but his annual sales of artificial stone business were only 400 thousand yuan. In 2004, he got 4 million yuan orders after Internet marketing, and the number rose to 30 million in 2005 and 50 million in 2006.

Liu Zhi, general manager of Foshan plastic trading limited liability company, has become a classic case of China's online trade success. It has become the first Chinese top ten Internet operator to be selected by the third network business conference sponsored by Alibaba group in 2006. Online marketing has changed everything in this 55 year old middle-aged man.

There are 114 boarding passes in the drawer of Liu.

Those are 114 different boarding passes, and all of them are boarding passes in 2003.

Including his intensive participation in exhibitions, visits to customers, plus visits from various suppliers across the country, there are still unclear opportunities.

That year Liu became a "flying trapeze".

For a whole year in 2003, Liu Zhi dragged his "artificial stone" samples back and forth in two hemispheres.

That was Liu's most memorable, exhausting and most sad year. The $140 thousand travel expenses were only exchanged for 3 orders, 9 Wan Meijin, who sold only 15% of gross profit, and could hardly make ends meet.

Count the air tickets and boarding passes in your hands and frighten yourself. There are 114 boarding passes.

For a year, the wings of the "flying man" are not hard, but the ears are out of shape.

The doctor said that he had too many planes and damaged eardrum, so he had better avoid flying in half a year.

How can business be done without a plane?

Liu Zhi had no idea in mind.

Liu Zhi's contact with electronic commerce was an accidental opportunity.

He found that many companies hanging on the net had similar experiences with him.

Since he can't travel by air, his foreign trade business has to think of other methods. How about selling the Internet?

At this time, he did not understand what the Internet trade was, and even had a lot of pity for the net fee of 40 thousand yuan per year. However, he thought of a bad one, including rent booths, pportation of samples, lodging and lodging and air tickets, so he had the right to try.

Soon after the company hung up the Internet, an American company inquired about Liu Zhi's products through the Internet, asking Liu to reply to their enquiries and provide samples.

Ask, explain, ask again...

This is a long process.

Two months later, the other party finally made the first 40 thousand dollar order and remitted 30% deposit in advance.

When Liu Zhi shipped all the products he wanted to the United States to the United States, he could not believe that the business could have done so.

He has not seen each other even with the other side.

After the first two years, the Internet enquiries and E-Commerce orders came like snowflakes.

Now he and his company employees are almost in front of the computer and wait for orders, and he likes this kind of marketing.

Now his business volume is over 50 million, but there are only more than 10 boarding passes a year.

Since the launch in January 2004, Liu Zhi has received more than 10 new enquiries per day, in addition to online consulting.

On the Internet, he meets all kinds of customers, and they raise various problems.

At this point, "patience" is particularly important. Patiently answer customer enquiries, patiently answer all you know, and patiently explain why such pricing, patience, continuous quotation, sending samples, modifying samples...

Some customers eventually disappeared online.

In the face of this situation, Liu Zhi is sometimes very melancholy, but to think about it, this is the rules of the game.

Now that you have chosen the world of discontent, now that you have chosen Internet marketing, you must not slack off for every online customer.

The Internet is sometimes so magical that when you didn't open the box early in the morning, there was a huge list of more than ten million dollars to frighten you, and the order companies were often those who had disappeared for several months.

Internet marketing, which has been changing from ancient times to ancient times, has broken many "classics" in traditional marketing mode, but internet marketing is still marketing.

The reporter asked Liu Zhi, what are the similarities between the two?

Liu Zhi said that despite the different forms, many of the same principles are the same.

Traditional marketing should build commercial buildings and rent shops. E-commerce is also the same. It is only a virtual "commercial building" and a virtual "shop". There are risks in network operation. There are also cheaters on the Internet.

With many years of business experience, he can first glance out what enquiries are "empty strokes", which are behind the inquiry with traps, which are genuine inquiry customers.

Network marketing "do not meet", which requires a pair of eyes.

But Liu said that with the gradual improvement of the network credit system and the "safe payment" service system, Internet marketing is not more risky than the traditional sales mode.

As a successful Internet trader, we must rely entirely on honesty and credit, otherwise people will not be able to do business with you.

In July 2004, he sent two containers to the stainless steel sink in the United States. But because of the high temperature at sea, rust appeared and some water tanks were scratched.

The customer asked for a return, but the supplier considered that the goods were in pit and could be sold after processing, so there was no refund or compensation.

Liu Zhi resolutely decided to set up another source of goods and re shipped. Although he lost 520 thousand yuan in the business, he was trusted by American dealers. Since then, orders from this American company have been pouring into one of their company's most important customers.