Ma Yun'S 18 Lohan And Shi Yuzhu'S 4 Musketeers.

Shi Yuzhu's two venture started for a long time, and the people around him didn't even get paid.

But there were 4 people who never gave up. They were later called the 4 Musketeers: Shi Yuzhu brothers, Chen Guo, Fei Yongjun, Liu Wei and Cheng Chen.

When Ma Yun started her business, the first 500 thousand yuan was 18 employees who came together. After 9 years, 18 of the 18 executives were Sun Tongyu, and the manager was ma Chang Wei, but none of them lost from the Alibaba.

The very cohesive force of the peacock type leadership style is one of the common features of Shi Yuzhu and Ma Yun.

Sometimes extreme management is used.

During the battle of melatonin, employees worked crazily and worked overtime. Shi Yuzhu often made thousands of dollars in overtime when employees worked overtime.

In the view of Liu Chuanzhi of Lenovo, there are two types of leaders: the peacock type, the personal charm, the tiger type, and the commanding power.

Judging from this classification, Shi Yuzhu and Ma Yun belong to peacock type.

No matter how misunderstood the outside world or whatever difficulties the company is in, the people who follow them have never given up their confidence in them.

In the eyes of some people, Shi Yuzhu, with the evil spirit, looks at Liu Wei and other insiders. Shi Yuzhu is a heavy heart and heavy person.

5 years ago, Chen's car accident, Shi Yuzhu flew back to Shanghai from Lanzhou overnight, the whole company stopped business to Chen Guo office.

Every year after that, Shi Yuzhu will pay a memorial service to the company's top leaders.

For high-rise cars, they also use SUV only, and are prohibited from driving outside Shanghai.

Shi Yuzhu, who climbed the Mount Everest together with Fei Yongjun, talked about the reasons for following many years and used the term "family affection".

They believe that Cheng Chen will even borrow money from his family to help Shi Yuzhu when the company is in financial difficulties.

It seems that Mr Ma, who is Hugh, has an unusual agitation for Alibaba's 18 Lohan.

"Whenever you see him, you see everything in his eyes," he said. "I am confident that I will win."

You are full of energy with him. "

Dashian, vice president of Alibaba, is one of 18 Lohan.

"When you are desperate, you can see hope and follow it." Liu Wei also commented on Shi Yuzhu.

Both Ma Yun and Shi Yuzhu possess the core characteristics of Leadership: putting forward the vision we all agree with and using effective incentives.

From the first day of starting a business, Mr Ma claims that Alibaba will become the greatest e-commerce company, and he will let his ministers believe that when the company goes public, it will get more.

2 or 3 years ago, the employees of Alibaba were very hard and poorly treated.

Some people also complain that they prefer not to make an option or pay more.

Ma Yun's solution is to have confidence and I will give you my share of dilution.

In 1998, a van from Zhuhai to Wuxi, Shi Yuzhu promised that those who did not receive wages for 20 months promised that money would be compensated in the future.

When he travels, he will tell the staff a dream that giant networks will be listed in the future.

At that time, outsiders hardly believed it.

Despite the same peacock type, Shi Yuzhu and Ma are different in relation handling.

Ma Yun and 18 Lohan are more teachers and students, friends and partnerships.

He does not understand network technology, he proposes vision, business and management to let the department do it.

Shi Yuzhu, who is good at practical operations, is a follower of his ministry. He also gives full play to power, whether human rights or financial rights.

However, he will personally experience the key points of every business success and become a brain platinum. He personally investigated 300 customers, and the company's soft articles will be reviewed with ten standards.

Following a partnership rather than Shi Yuzhu's experience, when the first venture was launched in 1989, 2 employees quarrel with Shi Yuzhu over the distribution of profits and shares.

Shi Yuzhu threw 2 IBM286 in a rage, and then decided that people around him would be followers rather than collaborators.

He has always considered only the shares of a subsidiary, and the parent company must control it.

His opponent prefers tactical talents rather than strategic talents.

In terms of the use of talents, paranet and paratroopers are valued by professional managers and paratroopers.

On the day of entrepreneurship, he said to 18 Lohan, you can only be platoon leader, commander, and commander, I invite another person.

After the Alibaba IPO, except himself, the biggest shareholder was not the 18 Rohan who followed him for 8 years, but CEO Wei Zhe who was airborne from B&Q 18 months ago.

Shi Yuzhu is not so. The key posts are used to fight with him. People who have lived and died, in his view, are like the roots of the ground.

He thanked Chen and Fei Yongjun who had not been paid for several years in difficult times.

During the period of giant group, he also dropped an official at the time to strengthen the internal management, resulting in trouble.

After two hard ventures, Shi Yuzhu, who is the most valued by insiders, is confident that he can see a man's virtue in 5 years.

Of course, it includes people who have been familiar with each other for many years.

A vice-chairman of the journey was Shi Yuzhu, the deputy general manager of the small company who bought computers on credit 18 years ago.

Liu Wei and Cheng Chen, the Four Musketeers, are the top two women. In Shi Yuzhu's view, "women may be better from a loyal point of view".

Liu Wei, who was a secretary, became Vice President.

After the listing of Shi Yuzhu, there are two key points in his opinion on whether or not talents will be lost. One is treatment, and the other is the realization of employees' self-worth. Two.

Shi Yuzhu gave his employees 5 years' options.

Another difference between Shi Yuzhu and Ma Yun is that if you take a cat to eat chili as a metaphor.

Ma Yun's method is to put hot peppers in the fish. Shi Yuzhu's method is to put pepper on the cat's butt, but he is not stingy enough to reward him with fish.

In an interview with our newspaper reporter, he pondered the question of how to make the enterprise become a century old shop and how to maximize the subjective initiative of the people.

A few months ago, he even paid a high salary of 10 million yuan for recruiting Research and development director.

The nanny of Ma Yun family, when the Hangzhou market was 800 yuan a month, he gave 1200 yuan. The babysitter was very happy.

Liu Wei, who followed Shi Yuzhu for many years, initially paid only 450 yuan, worked hard and worked hard.

When the giant group collapsed, she would not be willing to pay the result would be nothing in return. She believed that one day, the company would bring a big house to itself.

When making brain platinum, Shi Yuzhu only sends salary to the provincial office managers sent out, and the income of others in the regional marketing team comes out of 4 percentage points per box product.

The marketing expenses of regional managers also come from the Commission of product sales.

Shi Yuzhu is only concerned about the backbone of the staff. Today, the number of the group is about twenty or thirty. This is because he thinks he has done a good job. Since the two venture, "I haven't left any of my backbone."

I can't control the bottom anymore. If the backbone is not in good shape, the following people may go. "

For Ma, he likes Tang's team combination rather than Liu Bei's team's perfection.

In "win in China", he said: "today's Alibaba, we do not want to use elite teams.

If only the elites would do something bad together.

We are all ordinary people.

Ordinary people do something extraordinary together. This is teamwork. "

Ma Yun and Shi Yuzhu are different. What is the difference between Shi Yuzhu and herself? Shi Yuzhu thinks he is the first person to call the bell in the NYSE at first, wearing a sportswear and sportswear, so the other side specially designed it for him.

Since the roadshow, the independent traveler has always been wearing a consistent white sportswear.

And for a long time before 2006, he would wear sunglasses, even at the forum.

When Ma Yun wanted to go to sea to do his website in 1995, he asked 24 friends, 23 objections, and only 1 said he could try. As a result, Ma Yun insisted on his own opinion. Later, he said, even if 24 people were against it, I would still do it.

When Ma Yun tried to fight Taobao against eBay, almost everyone in the company objected, and Ma Yun insisted on his decision.

Shi Yuzhu would have known that the giant group would not be able to do so after the failure. The 7 member investment committee was set up.

The veto rate was 2/3.

Alibaba has a lot of interesting little handwriting, and the Taobao, which was built after 100 million yuan, was originally a small website built by Sun Tongyu and others to spend $200. In 2005, it was against eBay eBay. Its opponent was in Wensanlu Road, where Taobao was covered with eBay's road sign advertisement. Taobao had no money to make a Taobao advertisement in the subway hall facing the rival company building, so that the other employees could go to work and work on the subway every day.

In 1989, Shi Yuzhu had no money, and he dared to overdraft 2000 yuan to advertise.

Ma Yun got the money. In 2005, he did YAHOO propaganda and threatened 100 million yuan of advertising bombing.

Shi Yuzhu's brain platinum, gold partner and journey is advertising bombing. However, according to a person named He Xuelin, it is not a big money. "Advertising price is a big deal. The price advertised in newspapers across the country is not higher than 45% of the regular price. The price of TV feature films is less than 10%, and the price of TV ads is generally less than 40%.

For example, Shanghai Dongtai gave 80% of the normal quotations to other manufacturers. After investigation, it found that the lowest price was 68%. After half a month's negotiations, the final 33% deal. "

500 thousand money and 500 thousand labor costs. In 1999, Hangzhou's lakeside garden, Ma Yun's home, 18 people gathered around Ma Yun. Ma Yun took out his money and said, "the start-up capital must be Pocketmoney (spare cash), and not allowed to borrow from family and friends, because the possibility of failure is great."

Then he said, "now, each of you has a little bit of money to eat, and take all the rest."

This piece of spare money is the principal of Ma Yun's founding of Alibaba.

In 1998, Shi Yuzhu had no money to earn money from his friends. He made a market plan for his former partners in Shanghai, and the other side paid a total of 500 thousand yuan. The 500 thousand yuan was Shi Yuzhu's start-up capital.