Sun Deliang: A Close Encounter With Ma Yun.

Today, Internet technology has been on the market for one year.

In this year, the big bills in Hua Hao's hands became the biggest challenge for Sun Deliang, chairman of Internet technology.

In December 16, 2006, the company, which relied on Sun DL Liang's pocket for 20 thousand yuan, landed on the A share market.

Soon, Sun Deliang's worth was raised to 2 billion 300 million, which was ranked sixty-ninth in 2006's Forbes rich list.

Challenge?

Sun Deliang technology is an Internet company founded by China to integrate its China chemical network, global chemical network, China Textile Network and pharmaceutical network in order to prepare for listing.

At present, there are a lot of industry websites, but there are few websites that can achieve large-scale profit.

So China's chemical network with annual profit of 50 million yuan has almost become the dream of other industry websites.

However, the development of China's chemical network also lurks a crisis.

In the first half of 2006, the members of the Internet technology company earned 27 million yuan in the chemical market. In the first half of 2007, the chemical market contributed 31 million yuan to the net technology, and the increase was not obvious.

Obviously, if the business mode of membership fees and advertising fees is maintained all the time, the market space of Internet technology seems to have been able to see the end.

From 2006 to 2007, Sun Deliang had been seeking the way of alliance development.

In April 2007, net Sheng announced that it was the first domestic industry website based "business treasure industry website alliance".

"Small portal + alliance is our established direction. We have pushed forward in this direction in 2007 and will continue to push forward in 2008."

This is Sun Deliang's most recent speech at the staff meeting.

Because the choice of this direction, network technology is bound to meet with Alibaba, competition is inevitable.

Can you break through?

In 2007, Alibaba was also listed on the Internet.

These two websites are single, focused and sophisticated, and they are broad and inflexible.

In order to achieve development, it is sooner or later to merge websites of other industries.

In this way, industry websites can be sold at a premium.

Sun Deliang firmly believes that these industry websites are not willing to sell themselves to Alibaba, because "Alibaba is likely to drive away the original management team only to get resources, and net Sheng technology can help the industry website brothers develop together".

In April 2007, Zhejiang red tripod Venture Capital Co., Ltd. reached a strategic collaboration with Internet technology, which seemed to indicate the beginning of Internet investment.

More than a month later, in June 5th, China's clothing network (www.efu.com.cn) was incorporated into the "business treasure" of net Sheng technology.

After the holding of China apparel network, Sun Deliang began to further explore and expand the train of thought.

"We can cooperate with other industry websites in terms of technology, operation and capital.

At the capital level, there are two ways of holding and holding shares. "

Sun Deliang said frankly, "the communication between technology and business is to help web search and cooperation website, because no cooperation can make a decision."

After that, net Sheng technology shares 20% mechanical experts network, enter the machinery industry e-commerce.

Under the guidance of more fields, netwin technology has set up wholly-owned Chinese sugar and Wine Merchants Network and China bathroom network.

Question?

In order to deal with the challenge, Sun Deliang made every effort to expand the B2B e-commerce domain in the year.

Among them, there are not only the increase of service mode, the increase of language version, but also the expansion of the industry.

But in many people's eyes, this expansion also has some risks.

It is beyond reproach to expand the business line through M & A after the listing, but we must consider the relevance of the business.

The experience of how many e-commerce services can be applied in the clothing and machinery industry is a question mark.

An Internet industry consulting analyst said, "for example, the merger after the listing of the Hua You century is not very successful. Now it can only merge with the light media and be backdoor listed."

We have been laying out in 2007.

Now the Council is ready. "

Sun Deliang said.

For a network company that does not rely on venture capital to complete the listing, there is no precedent experience for the development of network technology.

The company that has surprised people is trying to get out of a new path.

The success or failure of this attempt will have a profound impact on the development path of China's industry website and even the entire B2B e-commerce strategic structure.