Market Demand Spawned Online Games For Money And Training For New Businesses.

In the American costume World of Warcraft, there was such a joke that there was a server. 60% of the characters were from different money studios. They almost took all the blame for the money falling out of the field.

At the same time, another 40% of the players were miserable. All the blame they had used to upgrade their earning experience were all destroyed by the money studios. Some people even described the server as being "dead" and dead, and could not see any creature. Only in the copy could they gain some experience.

It is not hard to see that money making and acting training studio has become a new profession accompanying online games, and this profession is a profession which is very questionable.

Recently, the reporter interviewed some agent companies and had a preliminary understanding of the operation of the company.

In a unit building near the three rooms in Tongzhou District, the more than 50 square meters of apartments were neatly placed in more than a dozen computers, and a staff member was sitting in front of each computer. The person in charge told reporters that they were mainly engaged in the "World of Warcraft" training business.

This person surnamed Zhou, he told reporters that he is not the boss here, but because of the eligibility, so in this studio to be responsible for the company, their company has 5 similar studios, two in Tongzhou, two in Wudaokou, and a headquarters in Shunyi.

Each studio has 10-20 professional drills. When busy, they will find some part-time training.

The reporter saw that the division of labor in the studio is very clear, and there are some honorary men who have paid special money, and are also responsible for contacting business.

Mr. Zhou told reporters: "our company's regular staff adds up to more than 100 people, but we are only a medium-sized agent company, but the operation mode is almost the same as that of large scale training companies."

Mr. Zhou told reporters: "when the company was founded, I was there, and it has been 3 years now."

According to him, "at that time, the scale of the company was relatively small. All the previous investments were undertaken by the boss. At the very beginning, we had 10 computers. When the" World of Warcraft "just started, we launched the agent training service. At that time, the price was 1-60 yuan /900 yuan, 10 days, and also included the spot card and the Qianjin mounts.

We set up an account in the bank. A good player will remit the money first, then contact the player to get the account number by phone, and deliver it within 10 days.

But Mr. Zhou also admitted that because there was no honest mechanism at that time, so there was not much work. One day, one by one, the next week was 10 thousand yuan, so the days were not so good, but later, because of the good reputation in the customers, the number of brands was also counted, and the business was better.

Later, they not only carried out the level of agent training, but also began to brush the battlefield with the development of the game content. The rank of the brush was different, and the price was different with the difficulty of the rank. The top rank commander (Grand Marshal) charges 5000 yuan.

They mainly organize the players who are in opposition to the two sides, commonly known as "brush teams", and then, in the next 3 months, will be able to brush up a high-ranking warlord (Marshal).

"Although the charge of 5000 yuan is very high, it is absolutely worth the money."

Mr. Zhou said: "once a player spent 20 thousand yuan, let us help him to brush 4 high-ranking warlord numbers."

The studio was very popular at that time.

At this time, the studio also expanded the "production". The boss bought 10 computers and 2 computers.

However, as the "profiteering" of agent training has been discovered by more and more people, competition has become increasingly fierce. With the occurrence of a series of theft cases, their studios are once again in a cold business, and even 10 computers are not working all day.

After a long time, the agent company began trading on Taobao and rediscovered some of its customers.

Moreover, they expanded their business and began to fight for American clothes.

"Gold coins in the US are very valuable. In the 1 corners of the country, /1 gold is 1 yuan /1 gold in the United States. Therefore, we registered more than a dozen US service accounts and began trading gold coins in the US."

Now, with the arrival of TBC, players pursue more virtual goods, so business is very good now, while the staff work 12 hours a day, the workload is very hard, but everyone is taking performance wages, some people can earn more than 3000 a month. "

Mr. Zhou said so.

Gamers: a few groups of fans who have been supporting a few days ago have attracted a lot of attention. From the survey data, we can see that in 2006, 35.2% of the players said they did not ask for training. The data increased significantly in 2007, nearly half of them reached 47%, while the proportion of players who indicated that they only willing to spend a lower amount, including 10-100 yuan and 100-300 yuan for training, decreased significantly from 29.7% to 20%, from 21.3% to 13%.

It can be seen that half of the players are more resistant to the practice of acting, while most of the players who can accept the training are unwilling to invest too much money.

On the other hand, we found that the proportion of players willing to pay 300 yuan or even more than 600 yuan to ask for training has also increased slightly, from 13.9% in 2006 to 20% in 2007.

The online game players can reach a high level in a short time and become masters in the game world, but their own experience in this process is extremely superficial.

In another survey data in 2007, the main purpose of online game users was counted. "Pure entertainment" became the most important game objective of players in 30% proportion, followed by "making friends" and "exercising intelligence".

"Now, a top-level equipment, but the game level is very poor players everywhere, which let us see a lot of jokes in the copy or battlefield, and this is also very frustrating for our players who seriously study the game."

A player named sugar Lord complained.

Although there are still a few players who have become "fierce" through the practice now, they are still very tempting for players who do not have time to play games.

Xiao Yin is a hardcore player in World of Warcraft. From this game, he began to play. Because his work was easy and the degree of freedom was relatively large, Xiao Yin basically spent his spare time on the game, so his equipment was always one of the top servers.

Xiao Yin changed his job last year, and he worked much harder than before, and he often worked overtime. This is very distressing for Xiao Yin. He still wants to become a strong player in the game. So he asked for a 80 yuan / day brush to honor him. He wanted a basic battlefield equipment. He needed a total of about 150 thousand honorary items, and he could spend 10 thousand yuan on a day's practice. So he spent $1200 on Taobao, and he found a reassuring agent on the top. He spent the next 15 days brushing his honor equipment. Xiao Yin was very happy: "with this equipment, plus my operation, I can kill people in the arena and the battlefield." nevertheless

Xiao Yin has calculated accounts for us. He usually spends 16 yuan in Internet cafes and spends 8 yuan a day on the Internet bar. It costs nearly 50 yuan to eat and drink. Because he is not a professional brush honourable player, if he is successful, he can only brush 5000 honor a day. Therefore, if we want to brush up to 150 thousand of the honor, it will probably cost us 1500 yuan, which does not include the price of the card. At the same time, we should not go to work and insist on 30 days. The salary of a monthly salary of more than 3000 yuan can not be made. The cost in this area is 4500 yuan. To talk about

Xiao Yin told reporters that he knew several friends because he had asked for a similar training, so they could continue to stay in this game.

The game company that destroys the balance of games and the emergence of the economy is closely related to the hot game industry. Mr. Zhou also jokes, "we are the most loyal users of the grand and the nine cities."

However, Shanda and Jiucheng do not see this way.

"The practice has destroyed the balance of the game and is unfair to most players. Therefore, 9 cities and Blizzard are always resisting money and practice."

In February 4th, World of Warcraft, the US production company, said that it was forbidden to sell gold coins or provide agent services in any form of World of Warcraft games in North America. Otherwise, it would be regarded as a violation of the rights and interests of blizzard company and was sanctioned by law.

Because of the release of this news, many domestic agents have suffered a lot of losses and stopped their accounts.

Mr. Zhou told reporters that we were blocked off an account inside and outside the loss of 2000 yuan, in the "World of Warcraft" in the United States severely hit the day, we lost 16 accounts, a direct loss of 32 thousand yuan.

So now we can only play guerrilla games with GM, and do business by other channels.

It is not only nine cities, but the reporter understands that most of the online games companies are opposed to training.

In the 5 online games companies interviewed by reporters, the vast majority of online games companies believe that training will destroy the balance of the game, and it is unfair for players who do not ask for training. Other enterprises say that training and offline pactions will seriously damage the value of the game currency and destroy the original economic poles in the game.

It seems that the game companies do not welcome the emergence of agent training companies, but they are very disgusted.

A Jinshan technician is not very good at acting. "They use all kinds of game BUG to make profits, but also use all kinds of plug-ins and accelerating gears. This is the most fatal to the game. We constantly prevent these phenomena from appearing, which brings great trouble to our work."

There are reasons for the emergence of any new thing in the market demand, which is in line with the popular saying in recent years: "the economy is going along with the market."

It seems that the emergence of this generation of professional training stems from its market needs.

Now, the game industry has grown into a towering tree. This big tree is luxuriant. Its branches and leaves are like players. The surrounding industry that develops along with the game industry is like the birds and beasts that come to the surface. They live under the green of the big tree and live with the big trees. Now, the practice is being criticized by people. Some people say that he is a pest on the tree, eating away the trunk and absorbing nutrients. Others say that he is a bird, but he lives on it by means of the tall tree.

We prefer second ways.

The fee system is (World of Warcraft, 30 yuan / /6000 minutes), and each training company has 20 machines running 24 hours a day. A studio will spend one point card every day. According to relevant media reports, only 50 thousand employees in Fuzhou city of Fujian Province, the money they handed to World of Warcraft one day is 2500 yuan. In the next year, it is 212 thousand and 500 yuan. If there are 50 thousand employees in every big city, the 34 generation of provinces, municipalities and autonomous regions (including Hong Kong, Macao and Taiwan) will contribute to the game revenue of 31 million 25 thousand yuan per year, which should not be regarded as a small number for every game. According to the figures from the table, although a small number of people accept training and hire training agents, they also account for a large proportion. If they are charged according to the "World of Warcraft", they are charged by point card.

We all know that online games need time to operate, but who can spend a lot of time playing games in mainstream consumer groups?

Many of them can always stay in the game by acting, and training is the best choice for players to keep pace with the game.

Of course, the problem of malicious money playing and the use of plug-ins to destroy the game balance are also everywhere.

This requires the guidance of relevant departments and the awareness of the company.

However, now all the agent companies belong to the "underground" organization, and it is difficult for them to be elegant. Many systems inside the company are not perfect, and the living conditions of the employees are also worrying.

However, we also find that the current "practice economy"