Can Alibaba Continue To Write Myths?

Not long ago, Alibaba (Alibaba.com) currently CEO Wei Zhe announced: "the company currently has a disruptive system project, listed in April 11, 2008!"

Before that, Ali invited 6188 VIP VIP guests to experience the legendary Ali strategic grade products.

This "secret weapon" has become the most popular topic in the industry.

Can Ali's "secret weapon" continue to achieve Ali's brilliant hegemony and continue to write the beautiful myth of Ali?

Like the lords who occupy all parts of the world, rulers at the summit of the Empire League have drawn up a set of rules to protect their respective interests.

But these game rules are not parallel and independent, just like the existence of interlocking, merging, swallowing and balancing relations between nations. The complex interest game relationship between the Imperials interweaves the beautiful blueprint of the Empire continent.

The Alibaba is essentially a "fund" model.

The fund is to put people's hard money together, to rise to one hundred million level to fry themselves, to win the stock market; and Ali is to collect a large number of small and medium enterprises (stock market) money, ranking in the major search engines, collective "fry" to improve the ranking of SMEs.

In those days, Ali chose to cooperate with YAHOO China to give up the throne of the first shareholder to YAHOO, which is the most attractive sign of the world's second largest search engine.

Of course, in order to save money, Ali began to do other search engines on SEO (a search engine optimization technology).

As a result, most of the names found in Google were Alibaba's information. Google has become a professional salesman in Ali.

As we all know, Google is a company that attaches great importance to long-term development. Therefore, it always puts the customer's search experience in the first place. The most widely known term is "people-oriented". For this reason, Google has not done the bidding contest of search results. Its main profits are from the Adsense advertising alliance and the AdWords click payment on the right side of the search results.

The excessive SEO of Ali and fury finally angered Google.

At the end of 2006, Google greatly reduced the search rights of Ali, and deleted 90% of Ali's information from the database, resulting in a sharp decline in Ali's international traffic. And because of the fact that the two companies had not reached a consensus on advertising cooperation, Ali could only be aphasic.

On the contrary, at this time in China, the search engine's "black horse" Baidu has relied on its "more understanding Chinese" strategy of local demand, constantly rooting around the ground, defeating Google, which once had a great reputation in one fell swoop, with its fist product "competitive ranking", successfully entered the first group of China's Internet Interconnection, and gained a favorable position with Alibaba to fight with the court and jointly divide the SME network to promote this big cake.

This is the lesson that Google has learned from Google. In China, it began to choose to cooperate with this rising star, and began to buy large numbers of keywords, and do the bidding in batches.

The contrast between the three imperial checks and balances is no less than that of American blockbusters.

In recent years, other new B2B e-commerce websites such as Huicong net and Mai Mai have also relied on their strong capital support and started to rise rapidly.

Moreover, they all took the price as the weight and launched the most severe challenge to the Ali Empire, which is constantly eroding the market share of Ali.

It is in this form of internal and external troubles and double-sided attacks that Ali finally embarked on his own quest, and the "mysterious weapon" that he worked hard to build for many years came out in a high-profile manner in April 11, 2008.

In April 11th at 9 a.m., the legendary Ali "secret weapon" was finally published in Ali's banner advertisement.

This Ali WINPORT plan for "8 years" has finally unveiled the mystery.

The shop will provide users with the following 5 kinds of "magic" functions: the 1. enterprises enjoy exclusive top-level domain name shops and provide 1.Cn.com.cn.Net.cn with.Cn suffix.

Its ownership belongs to Alibaba (China) Network Technology Co., Ltd., users can not fill in and modify the domain name registration information, can not change or request Alibaba to change the address of the domain name.

2., the website can be easily designed to maintain the content of the website, add and delete all kinds of product release information, beautify the website pages, and truly release information is to maintain the website.

3.20G, a super large enterprise post office, is an e-mail system with its own domain name as its suffix. An enterprise with post offices can allocate an e-mail address (name@) for each employee in the form of "enterprise domain name".

The website analysis of the 4. professional website analysis mainly helps users understand the degree of concern of the company's products and the characteristics of visitors by analyzing and analyzing the product pages and web page visits of users.

The 5. enterprise online system "enterprise online" is a product launched by Wang Pu to help sellers receive more feedback. With the help of this product, sellers can display multiple online contacts in their business shops and on the Alibaba business website, so they can communicate with customers whenever possible.

Will the "secret weapon" be fire?

This can make the website style of the small and medium enterprises more diversified. The website can allow its own industry attributes and product characteristics to play freely and highlight its individuality. The registration of China's top level domain names can also help SMEs further improve the pace of e-commerce, and get rid of the constraints of the long two level domain names, laying the foundation for the SMEs to truly enter the international arena.

Will the 1. new enclosures be instant money?

At present, the total number of small and medium-sized enterprises in China has exceeded 40 million, and the demand for information has been increasing. The registered users of Ali have also reached 24 million. However, the number of small and medium-sized enterprises with their own domain names and mature websites is still less than 800 thousand, and the market potential is huge.

And Ali's website bulletin clearly stated that the "shop" service is paid, and for Ali, it can undoubtedly fill a huge market gap, increase the large income, and may be a fatten up plan to beautify the financial statements.

Because China's top tier domain name (with.Cn suffix domain name) is now attached to Ali, the market price is only hovering between 1 yuan and 10 yuan, which shows that the cost of Ali can really be ignored.

2., the company post office has detailed post office instructions, mailbox settings, letter writing techniques, client mail sending and receiving methods in the official website announcement of Ali, which is essentially an e-mail system.

Just imagine that in the Internet age, which is free everywhere, Ali wants to charge the shops, which is equivalent to charging the electronic post office system in disguise.

Why should the vast majority of Ali users not choose those free mailboxes without any reason to spend the wrong money?

Besides analyzing the website browsing and analyzing, we have to admit that this tool can effectively help users to tune out the real statistics of website or product's browse, browse source, popularity and other parameters from Ali's powerful database, then customers can adjust the promotion strategy and promotion of websites and products according to these data.

But the database statistics can only be registered users in Ali, can not fundamentally increase the total number of suppliers, just to provide more data for suppliers to find buyers.

Generally speaking, if the total number of suppliers remains unchanged, the competition among suppliers will become more intense, which will lead to more price wars and profits will be repeatedly lowered. Sooner or later, a large number of SMEs will be unable to breathe.

Therefore, I am worried that the two services that Ali is trying to launch is probably just for the popularization of e-mail and web browsing analysis in China.

3., let the enterprise have an online customer service, and the enterprise online system is actually an online customer service plug-in. This function is equivalent to a copy of Taobao's Wangwang on Taobao. It is convenient for buyers to see the satisfactory products, contact with suppliers at any time and place, ask prices, discuss cooperation, etc. This shows that the system can provide a lot of convenience for businesses.

But the author is very worried that if the total number of suppliers does not increase, and the suppliers are also piled up, the Ali online system may just provide a means for the supplier to obtain unlimited desire. In fact, the most expensive thing that Ali pays users worry about is that they are not seeing the king at their own door.

The most important concern of SMEs is the simplicity and practicality of information.

Just imagine that in the backdrop of the declining global total volume of Alibaba and the declining attention of foreign purchasers, the user web page itself has been rarely seen by people. Very few buyers are patronizing. Even if we add a top-level domain name and make our website more beautiful, what are the substantive results?

Can we break through the bottleneck by relying on fancy?

1, the domestic and foreign web traffic contrast is very large. If we carefully analyze the Alexa ranking and the trend of traffic in recent years, it is easy to find that the traffic volume of Ali is decreasing in fact, and reached the peak in 2006. But since Google has taken strong measures to search for the best eggs, Ali's overall traffic volume has begun to play a great mountain skiing, and the flow chart has formed a perfect mountain shape and spared no effort to go straight down.

If we compare the domestic and foreign traffic of Ali, it is obvious that the flow of 65% of Alibaba Ali is from our country. Its strong popularity is only limited to the domestic level, and it is indeed somewhat different from our imagined international status. Similarly, google.com, which is also an internationally famous website, according to Alexa data, the US local traffic is only 22.4%.

2, the proportion of suppliers and purchasers is not very harmonious. Although it is difficult to specify the total number of suppliers and purchasers, we can get the following results in alibaba.com with shoes as keywords: supply information is close to 390 thousand, and purchase information is only 7200.

Although Ali platform has a reputation, but from the above data, we can see that the proportion of suppliers and purchasers has been seriously misaligned, and a buyer can easily send inquiries to dozens or even hundreds of suppliers, and the balance between supply and demand is seriously broken.

This is just like a serious imbalance in the proportion of men and women in our real society. Dozens of boys are desperately pursuing a girl at the same time, which will cause great social disharmony.

3, the SME owners began to doubt and look at the data released by Ali from the prospectus. We can see that the Alibaba paid user growth rate in 2006 was 44.5%, while the growth rate of 2007 paid users dropped to 39%.

What is more noteworthy is that in 2007, the proportion of users paid by Alibaba paid users also dropped a lot, from 1.30% in 2004 to 1.04% in 2007. This shows that more small and medium-sized enterprises begin to choose to wait and see in front of Ali giants.

4, price war broke out frequently, small and medium-sized enterprises lack brand strength, products have no added value, and the only killer is price.

Therefore, when the purchasers send an inquiry sheet, the supplier can only be overjoyed, and then quietly push the price to the limit and win the business.

But in this way, small and medium-sized enterprises will end up losing profits because of their low profits.

Small and medium-sized enterprises have small capital and smaller cash flow. They are most concerned about the actual sales that can be seen through Ali. However, as Ali's flow continues to decline, suppliers are constantly increasing, and the competition of the platform is becoming more and more fierce, and more and more small and medium-sized enterprises have to begin to hesitate in the face of this giant.

He knew a friend who made shoes in Jinjiang. He said he had been a Ali for 3 years. At the beginning, he was very good. The effect was really good. He often had calls from new customers. He was very active every day, and he was very happy.

But now more than a year can only survive by eating old books, and no stranger ever knocks on the door.

He is now making his own portal to invite him to do his internet promotion.