Robin Li: It Is Not Enough To Have A Good Idea Of Starting A Business.

"It's not enough to have a good idea in starting a business. Starting a business requires you to do something you like, be good at, and be persistent for a long time."

Robin Li, chairman and CEO of Baidu, was invited to lecture at Shanghai Jiao Tong University yesterday, and had a warm interaction with the school teachers and students around "entrepreneurship and personal development".

In 1999, Robin Li, who came back from the United States, founded Baidu. From the beginning, only 7 small companies started, and in less than 10 years, Baidu became a "hot" name.

Baidu Inc has successfully entered the Nasdaq market and has entered the Nasdaq 100 index.

Therefore, the legendary stories of Robin Li and Baidu are not only relished, but also inspire many students to start their own businesses.

Robin Li, chairman of the Baidu chairman, reminded students yesterday that entrepreneurship is a long-term and painstaking effort, but unexpectedly, in yesterday's speech, the student thought that the best learning object to start a business in the future was a "cold water" speech.

"Entrepreneurship is by no means a good idea to succeed, and the more you get behind it, the more you will find it is a huge systematic project."

Faced with the upsurge of entrepreneurial thinking, Robin Li takes Baidu's difficulties in development as an example to remind students that entrepreneurship is not achieved overnight, but a matter that requires long-term and painstaking efforts.

It's not a good thing to get money.

The important thing is that you do have a clear and feasible business model.

Looking back at the business model of Baidu world's first "promotion of competitive bidding", Robin Li said that the establishment of this business model has been gradually clarified after years of exploration.

Three principles of development: how to choose the way of development.

Robin Li put forward three principles: first of all, interest.

He listed the story of Yu Jun, the vice president of Baidu products, who has been born from search enthusiasts and has been tested, followed by "how to find your advantages".

Robin Li told students that changing jobs or rotating jobs is a common practice in Baidu. Every employee can ask to work in his most advantageous position. Finally, Robin Li reminds students: if you want to hone for years in the enterprise, then you must aim at a vibrant, rising space company.

Robin Li also made recommendations based on personal experience that working in a growing company is the best way to start a business.

Mr. Robin Li is the most influential and successful Chinese entrepreneur in the high-tech field in the past 10 years. In less than 8 years, Baidu's efforts have made it a world-class brand, a world recognized business leader and a leader in the new media of the whole country.

For Robin Li, the Vice Chancellor of Shanghai Jiaotong University printed high praise.

Robin Li's speech at Shanghai Jiaotong University "innovation and entrepreneurship lecture hall" is a teaching center with high impact on entrepreneurship and employment in China.

In recent years, with the continuous surge of students' entrepreneurial wave, the influence of this forum has also been increasing. Just weeks before Robin Li's arrival, Vanke chairman Wang Shiceng delivered a speech.