Internet Entrepreneurs Start To Feel Rational Again And Again In Failure.

The development of Internet has been difficult for 10 years. Bubbles and mythologies coexist, and a small number of people have been successful, and most of them have failed.

I believe that the charm of the Internet and a special sense of belonging to Internet entrepreneurs, Chen Ruodong, through his own vision, observe the dynamics of Internet entrepreneurs.

The 1. Internet trend has made the two major trends of Internet in China. The first is the Internet of traditional industries, but the main body of Internet is not traditional enterprises. Compared with traditional enterprises, they want to seek new breakthroughs in competition and market pressure.

Every day, the Internet mythology, which is reported by the media, makes the traditional boss heartbroken, and decides to make a big effort.

The key lies in the traditional boss's open thinking and way of doing things. He always pushes the original cable down mode to the line, lacks experience, lacks knowledge, and manages badly. After a year and a half, he finds that he can't earn money and decides to close his hands. Most of them are short-sighted, and they can say that they are beginning to become rational about the Internet.

Another trend is the merger and acquisition of industries. The recent giant purchase of 51 is also an example.

Some people say that the Internet will continue to disperse, and I object to my saying that the domestic Internet will become increasingly concentrated.

The larger network companies have implemented multi product strategy. Most of the websites in the web site are developing in the form of website group: Alibaba website group, QQ subordinate website, Sohu's website, cat pounced website, and Pacific industry network station, and even SouFun. I think most people do not know how many websites they have: Soufangwang main station, car world, stock world, home world, social network and so on.

The form is very clear, the new entrant space has been very few, some people have made a B2B website to say that the goal is to defeat Alibaba, but the question is that Alibaba is not just B2B, unless you go on search, software, B2C\C2C, community and so on, others are competing with your website with a website group.

2, memory of the failed website 05.06 domestic Internet completely out of the winter state of 1.02 years, a new concept emerge in an endless stream, venture capital evolution crazy investment, new website MySpace, youtube, Facebook and so on to instantly attract all eyeballs, domestic began crazy plagiarism, and then look for investment, no need to say that we all know these plagiarism web site now.

At that time almost all the concepts were centered around the community. MySpace is the community, YouTube is the video sharing community, and Facebook is also the SNS community.

Here I would like to talk about the two community websites in China, one is the West Sea network, the other is Hao you network. The founder of the west sea originally made the west land forum. The West Sea basically copied the set of west land, and continued to apply for personal forum free of charge.

Hao you network is similar to the collection network of soufangfang, which applies to the real estate district as a unit to apply for a community forum. The social network is said to be a network of users. The individual is not optimistic about the social network. The reason for the rise of SouFun is the owner's forum. It is the owner's forum that makes SouFun rapidly accumulate popularity. Lao Mo has the same effect with Ma Yunjian's Alibaba Business Forum in the application of BBS.

But now the owners forum, we can see that there is basically no one inside, far less than the late fence nets and other types of websites.

Both Xi Hai and Hao you are looking for moderators and administrators in the form of wages. At the same time, they are dispersing their popularity. The more people apply for the forum, the more dispersed they are, and the greater the probability of failure.

At that time, all of the people who had been on fire for a while, such as Renren, Soshu and so on, did not say anything. In short, the website of 30%~40% was closed until now.

Entrepreneurs in the Internet know that success is not easy and start to be rational.

3. is a rational local website. There are only three stages in the development: the information age, the populace era and the cultural age.

Information age (now around ~2020): the Internet is still solving the problem of asymmetric information. The biggest function of the website is to carry information.

When the terminal extends from PC to mobile phones, TV, outdoor, household appliances, clothing and so on, information can be readily accessible and capsized.

In the civilian era (about 2020 to later): Taking the video sharing website as an example, we can see that the content from the bottom up to the present is not feasible at home, but with the development of the rule of law and democracy in the country, the civilian era will come one day, especially when the local government no longer takes GDP as the assessment standard.

In the cultural age (about 2030 to later): the core of a city is obviously its culture, and the creators of urban culture are urban citizens. The creation channels of urban citizens are these websites.

But now that the Olympic Games are coming, let's not mention the culture first. We should do more exercises. We should do three push ups,