Net Sheng Business Treasure: Sun Deliang'S New Journey

Even in winter, there are still plenty of business opportunities to provide SMEs with "timely help" and to achieve their own "snow Nuggets".

In October 31st, two years ago, Sun Deliang, CEO, was the most memorable day of his life.

When he entered the SFC's reply room, he had already had a blank mind, and 45 minutes' reply seemed to have passed away.

Later, when the staff declared "pass", he had tears in his eyes.

Two years later, when the global financial crisis had a huge impact, the excitement and glory that had once been there.

In October 16, 2008, the B2C website, which was launched for a long time on the Internet, was formally launched, marking the first time that Sun Deliang has broken through the B2B mode that has been consistently pursued for 12 years in the pioneering work of yifu.com.

How to lead the Internet to break through the bottleneck of growth is the most urgent task for the head office.

"In the winter, we find opportunities and challenges." the whole economic situation is not optimistic. The next winter will be longer than we imagine.

Colder!

More complicated!

Let's prepare for the winter. "

In July 23rd, Ma Yun, chairman of the board of Alibaba group, released an internal mail called "winter mission".

"The influence of online prosperity is not very big."

Sun Deliang, who has been seen by Alibaba as a competitor in the same city, soon responded.

In his view, the macroeconomic situation has an impact on e-commerce, but mainly in the field of foreign trade, and the business of net Sheng is mainly concentrated in the field of domestic trade.

He even thinks optimistically: even in winter, there are still plenty of business opportunities that can provide both small and medium-sized enterprises with timely help and achieve their own "snow Nuggets".

In June of this year, www.Toocle.cn announced the launch of its business treasure platform (www.Toocle.cn), which is priced at only 1800 yuan for "China supplier" service. Sun Deliang hopes that through this "super low price", all SMEs can spend a small amount of money on e-commerce.

Net Sheng is obviously aimed at the high price of Alibaba's equal business, and is also regarded as the fuse of the domestic B2B market price war.

Sun Deliang, who was born in the early winter of 1972, seems to have long been accustomed to the law of survival in winter.

He has been accompanied by crises since he started his business in 1997.

In 2001, China Chemical Network and Australia's largest chemical industry launched a domain name lawsuit, because just hit China's accession to the WTO node, Sun Deliang for the first time became the focus of media attention, equivalent to a free publicity.

Two years later, Sun Deliang faced another lawsuit: the China National Chemicals Import and Export Corporation filed a lawsuit on the grounds of violating its trademark rights by Sinochem's name. In the end, Sun Deliang was not as lucky as he was last time, and not only failed, but also led to the stranding of the listing plan in Hongkong.

It's a blessing in disguise.

Without those two lawsuits, there would be no development for me now.

Instead of overthrowing Sun Deliang, he was pformed into a rare development opportunity in his hands.

He believes that the crisis is not terrible, the key is how to turn danger into danger, and a company's combat effectiveness is often tempered from difficulties.

"The biggest difference between people is knowledge. Different understanding determines different actions. Different actions determine different results. The key is how you see it."

For today's so-called industry winter, he thinks optimistically that new opportunities are often breeds under the crisis. He will also expand properly under the premise of controllable risks.

A low starting point, a positive attitude, a prestigious school, a returned overseas student, a fresh model...

This is a necessary element of many Internet elite entrepreneurial stories, but none of them are related to Sun Deliang.

The entrepreneur, who was born in Xiaoshan, Zhejiang, has the same course of struggle as he himself.

Because of this, he can throw off pressure and lower his stance.

Before he interviewed reporters, a new employee who had just graduated found Sun Deliang's office and complained about how difficult it was to take over the job.

Sun Deliang did not blame the newcomer, but asked him what he called ability.

Seeing that he did not speak, Sun Deliang told him: "the improvement of ability is a stage enough to be performed and countless difficulties to be disciplining."

As a matter of fact, this sentence is also a personal experience of sun's more than 10 years from workplace to entrepreneurship.

In the summer of 1995, Sun Deliang, 23, graduated from the computer department of Shenyang University of Technology and returned to his hometown. His idea at that time was very simple, that is, he could find a job related to profession in Hangzhou.

The first job was in Shenzhen Xun Hangzhou branch, because many university graduates such as Peking University, Tsinghua University and Zhejiang University competed. Sun Deliang failed to apply for a programmer's post. Instead, he became an interpreter of the company because of the knowledge of the University's back dictionary.

Until the Summer Olympics in Atlanta next summer, Sun Deliang's work was uneventful.

One day, his boss led him to plate the Olympic news on the Internet, and then sold it to the traditional media inside and outside the province.

This opportunity has been recognized by sun de Liang, who was buried in the dark, and was pferred to the Ministry of technology soon.

But the company finally failed because of the lack of users and no profit model, and Sun Deliang lost his job.

This work experience made Sun Deliang firmly believe that the Internet must be the trend of future development, but it is difficult to find suitable jobs in Hangzhou.

Several times hesitant, he decided to go all out and set up a Internet Co himself. The start-up money was guaranteed by his father, and he borrowed 20 thousand yuan through usury.

"At that time, I wanted to earn 50 thousand yuan a year, so that I could afford to buy a house in Hangzhou in 3 years."

But what is concrete is not clear.

Sun Dalong, who had no experience in the first place, first thought of Zhejiang as a major clothing province. He started to make a clothing website without any field investigation.

When Sun Deliang went to Hangzhou to attend a fashion exhibition in Wulin Square, an unexpected rain washed away all exhibitors.

In desperation, he had to shelter from the rain in the chemical trading company near his classmates. He accidentally saw a pile of chemical business cards in his drawer, all of which were factory directors and managers. Sun Deliang immediately decided to be the first professional Chinese chemical network in China.

Thanks to its clear positioning, less than a year later, China's chemical network was profitable, and Sun Deliang paid off the loan with interest.

I am from the countryside, my parents are farmers, so I am very low in positioning.

If the positioning is very high, people will lose confidence in the face of difficulties.

In an exchange with college students, Sun Deliang urged graduates who had just graduated from college to lower their positions and lower their mentality.

In the summer and autumn this year, Sun Deliang has been able to maintain a positive attitude when he experienced a downturn in the industry.

He likes watching TV in his spare time. Recently, he often saw the TV drama "Shaolin Temple legend" and "Zhen Guan Long Ge". He said that all of them contained profound truth, and they could get a lot of wisdom from others.

In late June last year, the website of China industry website investment and development was held in Hangzhou in late June. Many investors thought that the "ceiling of growth" existed in the forum, which was easy to satisfy the needs of small fortune.

Guo Fansheng, President of Huicong network, has no feelings. He said that the industry is a "fly on the glass, bright without future".

In fact, venture capitalist and Guo Fansheng's query is not unreasonable.

Net income reached 49 million 662 thousand and 400 yuan in the first half of 2008, an increase of 35.12% over the same period last year, and net profit of 19 million 194 thousand and 100 yuan, up by only 0.71% over the same period last year.

On a small scale, the growth rate is obviously slower than that of other Internet Co.

Despite the fact that Sun Deliang led China chemical network is the early profitable website in the last wave of Internet cold wave, compared with Baidu and Tencent, the mainstream Internet Co has a large gap in growth speed or scale.

Apart from listing, Internet Sheng has not received any foreign capital yet, but this way of "always different from others" has also been questioned by the speed and space of growth.

The elevator is fast, but once it breaks down, it may fall from the 12 floor to the negative level. If you take the stairs, even if you fall down, you will fall to the next floor and there will be a chance to make a comeback.

Sun Deliang has his own understanding of the doubts of the outside world: there is nothing wrong with being small and wealthy, but in fact, the bigger the risk, the greater the possibility of so many great enterprises in the world.

For investors who are not optimistic about the industry website, he thinks that small now does not mean that the future will be small. Any enterprise needs to find a balance between speed and stability.

"Passion rushes up the stairs" is an extemporaneous sentence by Sun Deliang at an internal conference in 2000.

Although Mr Sun has always acted prudently and prudently, it does not mean that he is conservative in action.

After listing, Sun Deliang has not ceased efforts and exploration in external expansion and internal integration.

Following last year's merger and acquisition of China's apparel network and machinery expert network, netwin business treasure (Stock Code: 002095) bought a total of its websites in May, including China Textile Network, China apparel network, textile talent network, and many other industry websites in Zhejiang.

Recently, the official launch of the clothing B2C platform, yifu.com, also marked the beginning of Sun Deliang's breakthrough in the single mode of B2B that lasted for 12 years.

He revealed that the clothing network will be landing in China's gem within three or five years, and hopes to usher in the second rise of net Sheng.

Sun Deliang said that today's Internet company is still "small strong" company, the goal of the next ten years is to ensure "moderate strength" and strive to achieve the "great strength" of the company's development.

As he said, "the road to Internet entrepreneurship has just stepped out of the first few steps. The road ahead is still very long, and there are still a lot of opportunities and challenges ahead."

To this end, he has rarely shown up and practiced "internal strength".