Where Is The Way Of Shopping Center?

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201406/11/20140611090150_sj.JPG "/" < < > >

< p > over the past ten years, the growth rate of offline shopping centers is around 23%, much larger than that of < a href= "http://www.91se91.com/" > retail "/a" merchants. At the same time, shopping websites represented by Tmall, Jingdong and Dangdang rise at a rate of nearly 100%, and develop from the self purchase joint mode to the platform structure.

These trends all mean the arrival of a new era of all channel shopping centers.

< /p >

< p > > therefore, we can boldly predict that the shopping center on the offline line of the next 5-10 years will be integrated into a mainstream channel for future consumption, representing the trend and trend of purchasing power, consumer behavior and the preferred choice of categories. The value of the final creation will account for 70%-80% of the total retail sales of consumer goods.

< /p >

What changes will take place in shopping centres? < p > the Jiuzhou vision has summed up five changes in the past years through consulting experience and insights from retail business for many years.

< /p >

< p > trend, the function of shopping center will change from simple shopping to platform and place, which will affect the change of profit mode of shopping center.

The core profit points of online shopping centers include three aspects: management fees, sales distribution and advertising media charging.

On the contrary, although the pition from the pure rent mode to the deduction mode has become increasingly obvious, the rental income is still the core revenue source.

But the third part of the online profit point has not yet been fully formed online.

< /p >

< p > trend two, the property attributes of offline a href= "http://www.91se91.com/" > shopping center < /a > are becoming increasingly prominent. Transactions will become more active, and the era of big capital management will come out.

Unlike foreign countries, China's real estate is dominated by developers.

The development mode of the developers is mainly bank loans.

With the adjustment of macro financial policy in recent years, the cost of developers' capital is getting higher and higher, and the capital chain is becoming more and more intense.

The traditional mode of "cash flow and rolling assets" has been challenged, and the liquidity of the property itself has become a key indicator. Therefore, asset pactions will grow in large scale in the next 3-5 years.

< /p >

< p > trend three, the management of shopping centers will return to the source, pursue the rate of return on investment, maximize the value of shopping centers, and optimize operation and portfolio management.

When the "cash flow assets" model faces greater challenges, asset mobility is becoming more and more important, and the arrival of the era of large-scale asset pactions will make asset prices tend to return rationally, and asset paction prices will slowly return to asset value level, that is, asset prices will remove water and return to the central point of EBITDA return rate.

EBIDTA return rate is directly related to investment.

The return of shopping center management also means that the investment of shopping centers tends to be rational.

< /p >

< p > trend four, the trend of intelligent development of shopping centers is almost inevitable. It will become a favorable weapon for the new round of competition in shopping centers.

With the use of sensor technology similar to the ibeacon Internet of things, it can increase the store shopping experience of consumers, increase the purchase conversion rate of consumers in shopping centers, and can also greatly reduce energy consumption through sensor technology.

The opening of the software platform will change the structure of the shopping center LAN. The software based on the mobile Internet open platform will be able to connect with WeChat, micro-blog, App and Web, and the application of big data will become a reality.

With the input of software and hardware, retail channel management of shopping centers gradually becomes possible from dreams.

< /p >

< p > trend five, the shopping mall with all channels is the future.

With the development of intelligence, information flow can become a closed loop.

The closed-loop technology of capital flow is no longer an obstacle. In recent years, the rapid development of logistics technology has provided a good baseline for the development of all channel shopping centers.

When the commodity flow comes back to maturity with the maturity of technology, the all channel shopping center seems to be close to us, though this process will inevitably be accompanied by hardships.

But what we can foresee is that the competition of the shopping mall's all channel mode has already begun. In the future, we may say: "we don't care whether the sales of online or < a href=" http://www.91se91.com/ > < /a > are increased or reduced, but we have increased or reduced all channels. "

< /p >