Blending Fashion Style With Traditional Culture, Deducing Atmosphere And Connotation Of New Suit

The dream of intangible heritage, the exhibition of the charm of CHIC

In from March 18th to 20th, Dingsheng silk carried its brand name on the international brand of China. Clothing and Accessories Fair (CHIC) this is also the first time that Dingsheng silk has participated in the CHIC exhibition, showing the song brocade products and song brocade culture to the audience in an all-round way.

Highlights 1: Song Jinxin's suit, Song Jin bags, Song Jin fabrics and so on at the exhibition, the audience close observation.

Highlight two: this exhibition will be held at the Shanghai Clothing Fair. In order to display the production process of song brocade at a close distance, it will give more people a perceptual knowledge. Exhibition On the spot, the song brocade teacher presented the weaving process on the spot.

Highlight three: the silk hand-painted souvenir cover of "Song Jinxin's suit" was first released on the 19 day in the twenty-third China International Clothing and Accessories Fair (CHIC) held in Shanghai. A total of 1000 commemorative seals were issued by Shanghai style painter and stamp designer Zhang Anpu from Wujiang traditional silk arts. In terms of technology, the souvenir cover also used the technology of warp and weft line at the same time; in the pattern organization, it was meticulous and meticulous, and the texture was firm; in the pattern design, symmetry was rigorous and varied, rich and smooth; and in the use of colors, brilliant but not fire, complex but not chaotic, full of bright and elegant appeal. Song brocade The feature is fully displayed in the commemorative envelope.

Song brocade refers to the brocade with the artistic style of the Song Dynasty, which was developed in the Song Dynasty with the silk thread and the weft as the raw material. It has the characteristics of softness, firmness, exquisite design, matte light, wearable and repeated washing. It is endowed with the "crown of beauty" in China.

Song Jin's own characteristics make it meet the requirements of Beijing APEC Conference Organizing Committee on clothing: fabric material should fully display Chinese traditional culture characteristics, low profile, introverted, not luxurious, but also take into account the typical characteristics of modern. As a result, "new suits" came into being. In November 10, 2014, leaders and spouses attending the APEC conference in 2014 wore "new suits", which is also a Chinese "Chinese style". Clothes & Accessories The development has opened a new path.

Wu Jianhua, chairman of Dingsheng company, said: "the success of" new suit "has made us realize that we should integrate fashion style into traditional culture." new suit "is a successful demonstration of the combination of traditional technology and fashion style, which also promotes the prosperity of" Chinese clothes "and the traditional culture of the Chinese nation.

Wu Jianhua has more long-term development. At present, he hopes that one day, Chinese clothing can be developed into a national costume based on "new suit". Wu Jianhua said: "in some solemn formal occasions, our country should have its own. clothing Instead of wearing suits on all occasions. We hope that more ordinary people will be able to wear Chinese clothing that can represent Chinese culture in a more solemn and formal occasion. That will be the real success of our "Chinese style clothing enterprises".

For the first time in China's international textile fabrics and Accessories Expo, the first appearance of CHIC2015's twenty-third China International Clothing and Accessories Fair is to display special fabrics to more garment enterprises and promote the healthy development of "Chinese style" clothing. The products of song brocade, "new suit", song and Jin bags and song brocade scarves are all on the scene of the silk Festival.

Wu Jianhua said, "this year we chose to participate in the CHIC exhibition, first of all, to introduce Song Jin to more people. Many people just heard about Song Jin and new Chinese dress, but never saw the true colors of song brocade textiles. We will show you the original clothes of song brocade and APEC with the help of this exhibition, and welcome more franchisees and merchants to come to the scene to observe. At the same time, we hope to find more partners through the exhibition to jointly promote the song brocade and traditional culture.

After the APEC meeting in 2014, it excluded promotion. New suit "Dingsheng silk also created a new product of song brocade with its deep research and development of song brocade technology. As early as February 2013, Dingsheng silk hired Qian Xiaoping, a national song brocade inheritor, to serve as a technical consultant for the research and development project of Song Jin company. This undoubtedly greatly enhanced the chances of innovation and development of song brocade.

The song brocade scarves, as the state rites, are popular in the market. The beautiful and delicate features of the song brocade have been highlighted in the scarves, which represent the high-end quality of Chinese silk, so many people are proud of having a song scarf. And the strong technical superiority and design advantages of Dingsheng silk also keep the position of the Song Jin scarf firmly.

At the same time, Dingsheng silk is also in the field of luggage and luggage. In April 2012, the world's first song Jin bag was born, and aroused strong response from the industry and consumers. Now, its development is more prosperous. Wu Jianhua told reporters: "our original intention is to create more products according to the characteristics of Song Jin, in order to show the use and charm of Song Jin. In history, song brocade is usually used to decorate bags. Dingsheng silk made use of the special weaving specifications and styles of song brocade creatively, and produced special products with special effects.

Dingsheng silk's exploration of the ancient song brocade has greatly affected the inheritance of intangible cultural heritage and the rise and development of traditional culture. Nowadays, a series of textile intangible cultural heritages such as brocade, Suzhou embroidery and Guangzhou embroidery have aroused widespread concern in the society. To a certain extent, this has promoted the prosperity of Chinese traditional culture.

In April 2014, the "Shang Kai" Song brocade exhibition hall was set up in the Ministry of foreign affairs. At present, the "song" product of the "Shang Kai" song has been selected as a gift from the state leaders' visiting countries, the Ministry of foreign affairs, the courtesy Department of the Ministry of foreign affairs, and so on. In addition, prosperity silk The first Chinese silk culture industry park, which is based on Song brocade as the theme, integrates science popularization education, ecological recreation and tourism shopping, has been opened in December 2014. This further expanded the industrialization of song brocade and promoted the culture and silk culture of song brocade.

Wu Jianhua said: "the development trend of Song Jin and its finished products is flourishing. When the concept of" new suit "is spreading and spreading, we should seize the opportunity to push the silk of Chinese traditional culture to the top of the fashion and to the world.