Deep Excavation Of Additional Value Of Luggage Products In Quanzhou Market

< p > here, the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat > net, to introduce the added value of Quanzhou's deep excavation luggage products.

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201404/21/20140421025919_sj.JPG "/" < < > >

"P" luggage is the dominant industry in Quanzhou. In recent years, enterprises have sought to upgrade their industries.

The picture shows a bag new product displayed at the exhibition < /p >.

< p > in the 80s of last century, Quanzhou bags began to sprout and thrive to become the dominant industry in Quanzhou.

In recent years, luggage enterprises have generally encountered development bottlenecks, pformation and upgrading has become a new topic in the industry.

< /p >

< p > < strong > industry seeks upgrading > /strong > /p >

Before the P financial crisis in 2008, Quanzhou's luggage and bag industry had always thought that foreign enterprises were mainly OEM. It was a typical labor-intensive industry, and business mainly depended on exports.

After the financial crisis, with the weakening of foreign demand and the reduction of export profits, the disadvantages of Quanzhou's luggage and bags lacking their own brands and irrational industrial structure were exposed.

< /p >

< p > a brand building and structural adjustment campaign is booming in the luggage industry in Quanzhou.

Experts said: "this is a new way to create brand, adjust structure and promote industrial pformation and upgrading. It is worth thinking and learning from Quanzhou bag enterprises."

< /p >

Chen Xizhong, chairman of DAPAI group, said: "from the OEM trade to the independent brand creation, we must see the market, make a decisive pformation, and create a brand new domestic bag Market". P

Huang Genggeng, general manager of Quanzhou Zi Yan light industry, also mentioned: "test the water animation industry, with the opportunity to vigorously develop cultural and creative industries, create an independent brand with corporate culture, explore the industrial chain with animation derivatives as the core, and dig deeper into the growth space of the added value of luggage products."

< /p >

< p > < strong > change of consumption structure < /strong > < /p >

< p > China is the largest producer and exporter of "a href=" http://www.91se91.com/news/index_s.asp "bag and luggage", and its annual output accounts for more than half of the world's total output.

China's industry research network released the "2012-2016 year bag industry market panoramic research and investment assessment in-depth research report" data show that China's luggage industry has maintained a rapid growth trend, the output value of the annual compound growth rate of up to 27.1%.

The huge demand space in the international luggage and suitcase market has directly promoted the export growth of China's luggage and bag products, and also made China's luggage market export oriented.

< /p >

< p > according to customs statistics, the total import and export volume of China's luggage and bags in 2013 was 29 billion 152 million US dollars, up 8.71% compared with the same period of last year.

In the Xun Mei Industrial Zone and the North Peak Industrial Zone in Quanzhou, reporters saw that many small and medium-sized bag enterprises started work as usual, but the number of recruiters declined compared with previous years. Managers told reporters: "influenced by various factors, the demand for the international market is weak, the consumer confidence index in Europe and the United States has dropped, export growth has declined, and export prospects are far behind.

Therefore, the supply and demand structure of domestic and foreign markets will be changed.

In addition, the domestic luggage industry is affected by the rising prices of raw materials and labor, and the appreciation of the renminbi. The cost of manpower is increased, the pressure and risk of business increase, and many small and medium-sized bag enterprises are facing a crisis.

< /p >

< p > < strong > prepare to build luggage store mall < /strong > /p >

< p > in the 80s of last century, due to the rich production experience and low production cost, Quanzhou became the main base for undertaking the pfer of luggage industry in Guangdong and other places.

At present, the raw and auxiliary materials of Quanzhou bags are mainly concentrated on Shaolin road. The distance between the first and the end is nearly 3 kilometers, the aggregation effect is not obvious, and the procurement cost is increased.

< /p >

< p > because the industrial chain is not complete, a large number of orders are pferred from Guangdong, and via Fujian, most of them float to Zhejiang, Jiangsu and other places. Quanzhou bag industry has lost many opportunities.

To this end, Fujian bags and raw materials industry association, Quanzhou bags business association, Quanzhou three areas of the government to build the Quanzhou Strait luggage and luggage logistics mall project.

After the project is completed, it will integrate the display of box products, display and operation of raw and auxiliary materials, and display of machinery and equipment. It will also have many functions, such as product research and development, finished product trade, warehousing and logistics, staff training, product testing and so on.

< /p >

< p > < strong > opening up the electricity supplier market < /strong > /p >

Less than P, a few years ago, DAPAI sold sporadic DAPAI products. Later, a team proposed to operate on behalf of the company.

Now, DAPAI luggage has opened Taobao official flagship store, and has a systematic sales system in e-commerce platforms such as Jingdong, Amazon and Alibaba.

< /p >

< p > 2013, Quanzhou launched the implementation of the "a href=" http://www.91se91.com/news/index_c.asp "electronic business < /a" implementation plan and the three year plan, and the municipal finance allocated 10 million yuan to support the fund annually, launching nearly 100 activities of "e-business in action" and creating a national e-business demonstration city.

In the "double eleven" Shopping Festival of Tmall mall in 2013, Quanzhou brand also accounted for TOP20 list.

In the process of meeting the needs of domestic and foreign market and developing domestic sales, the bag industry in Quanzhou fully considered the role of e-commerce.

DAPAI bags, such as "China famous trademark" and "famous brand of China's top ten brands", regard e-commerce as an important part of the domestic sales strategy.

< /p >