"Hanfeng" Is Fashionable Instead Of Being Optimistic About Chinese Market.

< p > here the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank". < /p >
This year, the Federation of Korean fiber industry is the fifth time to lead Korean enterprises to participate in CHIC. 79 Korean enterprises have reached 3000 square meters in scale. The exhibits cover women's clothing, men's clothing, bags, underwear, fur and other garments. < a target= "_blank" href= "http://www.91se91.com/" > dress > /a > category. P The head of the Federation of South Korean Fiber Industry Federation expressed the hope that with the help of CHIC platform, the Korean fashion trend brand will be accelerated to enter the circulation market of China, and more Korean brands will be introduced into China. < /p >
< p > speaking of Korean style clothes, look at the dress of handsome men and women in Korean dramas. They are handsome in appearance, exquisite in workmanship, bright in color and unspotting in color. Korean brands can be favored by consumers in a short period of time. Apart from the design of the unconventional design and the diversity of fashion elements, the most attractive part is that it will exaggerate the design and show its individuality, but fashion is not the other. It integrates the characteristics of the public dress and the oriental traditional culture, and brings the customers a unique wearing experience by virtue of the speed, fabric technology, cutting technology and accessories. < /p >
At present, the men's clothing enterprises in South Korea have gradually shifted their targets to China, and the high-end garment production lines also show a high and low level parallel production status in P. In addition, Korea's domestic labor costs are rising too fast, and the labour force is seriously insufficient, so the trend of garment manufacturing to China will continue. In recent years, Korean dramas have become popular in China. The main force of China's consumer market - "post-90s" is probably the largest clothing consumer group in Korea. At the same time, under the guidance of a large number of "male gods" idol produced by Korean dramas, men's wear is also more colorful. This trend is particularly evident in the clothing displayed by Korean companies this year. Men's clothing brands are holding high flags. The men's formal clothes of all kinds of "tall men" are the most powerful business cards of men in the workplace. From high-end suits to high-end shirts, brand players take care of men's workplace needs from inside to outside, and provide a more personalized and fitting choice for the majority of men. < /p >
< p > with China's men's wear market as its goal, the first attempt to enter China's Korean enterprise I&C, BON, BON G.FLOOR and YEZAC, is planned to enter A-class department stores and shopping malls in China, and seek cooperation with agents to gradually expand the market to the two or three line city. JBANS, a South Korean company, is also exhibiting for the first time. The brand leader said that it had no experience of selling abroad before. The exhibition was mainly aimed at finding Chinese agents. Many businessmen were willing to discuss cooperation during the exhibition. < /p >
< p > reporter has learned that these < a href= "http://www.91se91.com/news/index_f.asp" > Korean brand > /a > merchants are looking forward to finding the ideal partners to develop the Chinese market through the platform of CHIC. Facing the adjustment of the pattern of consumption market and the change of people's life style, it is hard to think of the extensive development mode of horse race enclosure. A batch of Korean clothing brands that are simple in style and unique in operation mode come to the fore. Among them, K.TARA, which is very popular with Chinese consumers and positioned as a high-end women's clothing brand, has attracted the attention of many provincial and municipal agents from China. < /p >
In order to promote close exchanges between Korean brands and buyers, the Federation of Korean fiber industry also held a Sino Korean trade exchange and a Korean fashion brand. In addition, a Korean fashion show was held during the exhibition to show the unique fashion of P. Yin Xiurong, executive vice president of the Federation of Korean fiber industries, said: "at this exhibition, we can see the upsurge of the new Korean wave which has been launched again. Because the brand of Korean fashion trend is being exhibited in large numbers, we are looking forward to guiding the hero of" fashion Korean wave "to be born here. < /p >
< p > < strong > Yu Cheng I&C: will push Korea's cultural products < /strong > /p >
< p > Yu Cheng I&C has 4 brands, namely BON, BON G.FLOOR, LANVIN and YEZAC. The annual sales volume of the company is about 600 million yuan. Product positioning in 20~50 years old crowd, the core target customers are 28~35 years old crowd. < /p >
< p > BON G.FLOOR opens 47 stores in Korea, and YEZAC has 68 stores in Korea. At present, the company has branches in Shanghai. In February this year, the company held a large number of brand promotion activities in East China. BON and BON G.FLOOR expect to enter China's department stores in the first half of this year, and YEZAC can enter department stores in the second half of the year. At this exhibition, the company has discussed the cooperation with the A-class department stores and agents in mainland China. It is understood that the price of men's shirts produced at the company is about 800~1000 yuan, trousers are about 1000 yuan, and the price of a suit of BON G.FLOOR is about 3500 yuan. Speaking of the current promotion in the Chinese market, Zheng Guanxiu, general manager of the company, said that the market expansion is not only aimed at the first tier cities, but also the two or three tier cities. In the future market expansion, the company will promote the fusion of Korean culture products to Chinese customers. < /p >
< p > < strong > JBANS: for long-term partners, < /strong > /p >
P, the first JBANS company to play children's wear and men's wear, has branches in Guangzhou, China. Zhong Yigeng, the company's agent, said that the exhibitors were doing well. Many agents have discussed cooperation during the exhibition. < /p >
< p > JBANS men's clothing started production and sales in Korea 3 years ago. Inspired by the program of "where daddy has gone," the company also developed and developed a parent-child suit that fits the Chinese market in the last quarter. Currently, it has been contacted by agents in Beijing and Guangzhou for cooperative sales. Zhong Yigeng said that the JBANS brand is similar to the Korean famous brand ZIOZIA, but the design style of JBANS clothing is not so unique. It also pursues the natural style more, and the price has more advantages. The main audience group is about 20~30 years old young people. Product positioning, the company's main brand men's clothing, the future will consider the introduction of women's clothing, priced at 200~1000 yuan. In developing the Chinese market, the head of the company said that because the products attracted many Chinese customers in the Korean entity store, they were looking for long-term partners in China. Considering that this is the first time to cooperate with foreign enterprises, JBANS will have stricter requirements for agents. At present, JBANS clothing is produced in Korea and transported to the Chinese market for sale. If it can be mass produced in the future, enterprises will consider looking for manufacturers in China to save production costs. In terms of future market expansion, the first tier cities will not be deliberate. As long as there are profits, one or two or three line cities can serve as target markets. {page_break} < /p >
< p > < strong > BEIRI MOM: popularize natural environmental protection fiber dress < /strong > /p >
< p > Korean enterprise BEIRI MOM is also participating in CHIC for the first time. At the booth, Che Haishu, director of BEIRI MOM, presented to reporters the integrated clothing from planting natural plants, spinning and weaving, dyeing and finishing to design and manufacture. < /p >
< p > BEIRI MOM women's wear is mainly for 30~50 year old housewives and workplace women, as well as children's clothing, home textiles, accessories, scarves and other costumes. "Natural dye hand-made" is the biggest feature of the company's brand. According to Che Haishu, Daegu, South Korea has concentrated on a lot of workshop type clothing production integration enterprises, BEIRI MOM is one of them. BEIRI MOM has the development history of 15~16. In Daegu, there are 8~10 employees and about 3300 square meters of planting area, planting flowers, grass, trees (tree roots or branches) fruits (persimmon) and so on, extracting natural fibers for spinning and weaving. The natural fiber material, functional characteristics such as odor and pest control meet the demand of consumers for health products. An ordinary scarf is priced at about 400 yuan, about 1600 yuan, and 2900 yuan for women's wear. Che Haishu said that through this exhibition, she found that Chinese women are mostly thin skinny, while their brands sold mostly in Korea. As the company's < a target= "_blank" href= "http://www.91se91.com/ > designer" /a ", after returning to the exhibition, we will develop and design products suitable for Chinese consumers according to the inspection and understanding of the Chinese market. < /p >
< p > < strong > Rookie Bud: implement brand management < /strong > /p >
< p > Rookie Bud (Luke Boyd) is a brand enterprise established in 1982, mainly selling genuine leather bags and scarves. The products are of high quality and relatively reasonable prices, and the styles are novel and simple. The company is headquartered in Korea, and entered Guangzhou in 2006, and set up a branch in Guangzhou. < /p >
< p > Rookie Bud has been exhibiting in China, Hongkong, Europe and the United States and other countries and regions. Four or five exhibitors have come to China, the company official said, because the brand has accumulated more customers before, which laid the foundation for the exhibition. Rookie Bud has not yet been promoted in the Chinese market, and is looking forward to looking for Chinese agents through this exhibition. Many exhibitors have come to discuss cooperation matters during the exhibition. Speaking of the future market expansion in China, the company official said that in the future, if we want to successfully open the Chinese market, we will consider the operation of bags and scarves separately. It is understood that the wholesale price of the bag is 300~1500 yuan, the average price is 700 yuan, while the retail price is 1500~3000 yuan. When it comes to expanding the Chinese market in the future, the head of the company told reporters that Rookie Bud has opened branches in Shanghai, hoping to find cooperative agents as soon as possible and enter the department stores in China as soon as possible so as to achieve brand management in China. In terms of Internet sales, Rookie Bud has online shopping stores in Korea, and online stores targeting the Chinese market began operation in April 10th. < /p >
< p > < strong > K.TARA: in the future or considering production in China < /strong > /p >
< p > K.TARA (Jin Han dress), < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > style alternative, the company uses its own R & D and production of special yarn to design "a" target= "_blank" with "unique style". K.TARA brand positioning is relatively high, while customers have a relatively wide age group. The color is relatively simple black, gray and brown. The product is suitable for people aged 20 and ~60. < /p >
< p > it is understood that although this year is the first time to participate in China International Clothing and accessories fair, but the effect of exhibiting is still better than expected. The retail price of the product is 400~2000 yuan, plus simple and generous cutting design, comfortable and breathable fabrics, attracting a large number of spectators and businessmen to visit and purchase. At present, businessmen from Shanxi, Shaanxi, Hunan, Hubei, Yunnan, Inner Mongolia, Henan, Liaoning, Dalian, Heilongjiang and other provinces have expressed their willingness to act as agents for the K.TARA brand. K.TARA brand China official told reporters that the company has full confidence and enthusiasm for products entering the Chinese market. If conditions permit, the company will consider manufacturing and processing in China, and will also try to ensure product quality and brand culture together into China's major department stores, A-level market, and gradually establish a stable customer base in mainland China. < /p >