Price And Cost Have Become The Key Elements Of The Competition In The Express Delivery Market.

In the face of the rapid growth of the express delivery market, the railway freight spanport department, which has only 3% market share, is impossible. However, some people think that the main focus of railway freight spanportation is in the past. Bulk cargo At the same time, there still exist some weaknesses such as TMIS information and social unconnected, uncertain spanportation time and serious lack of service consciousness of grassroots enterprises. If we want to compete with private couriers which have the advantages of flexibility, low price, fast speed and high efficiency, we seem to be a bit of an egg.

In 2015, China's express market revenue reached 276 billion 960 million yuan, and maintained a high growth rate of 40%, while railway freight revenue in 2015 was only 231 billion 210 million yuan, while it was still dropping at a rate of 10%. However, it is premature to say this assertion. Railway freight spanport has its potential advantages. If it can be excavated deeply, it is possible to have a share in the express market. To compete with the best players can grow rapidly in the competition, and the railway freight spanport should be a Phoenix Nirvana. The express delivery industry may be a good place to practice.

Since the commissioning of the railway company in 2013, railway freight has been making great efforts to seek breakthroughs in various markets. In April 2014, the railway freight chose 20 first tier cities, such as North Shang Guang and Shenzhen, to start the trial, and began to set foot in the express market. China Railway Express company uses the daily high-speed rail first shift inspection vehicle and some EMUs free carriages, and has launched the "5 days" of the "light up", "next morning" and "next day". However, due to the limited number of express goods, the small network coverage and the ability to collect goods and goods are far less than private express companies, the effect is not ideal. After that, the railway company launched a one stop direct electricity business class in the four big cities in the north and Guangzhou Shenzhen, a total of 3 pairs of 6 columns, with an average speed of 160 km, and each column can carry 220 thousand Express items, but the result is still good.

The railway freight which has the advantages of large capacity, all-weather, low price, high security, low carbon environmental protection and high-speed rail direct access is not available in the express market. The answer is naturally negative. But the key is that the railway freight spanport has not played its own advantages, nor has the private courier companies spread out the receiving stations, especially the grass-roots service personnel who still do not have a good sense of service.

You know, FedEx, DHL and UPS entered China. Express delivery market After that, it quickly defeated the China post with precise market positioning and high level management, and later private express companies such as Shun Feng and three links one made full use of localization strategy. With the advantages of networking, low price and flexible service, the international express giant quickly defeated in the domestic market.

In fact, the deeper weakness of rail freight is the two loading and unloading problem between freight station and express delivery center. Although the advantages of station to station are outstanding, the two loading and unloading will lead to a direct decrease in cost, efficiency and service competitiveness. After careful analysis, this also reflects the gap between traditional spanport enterprises and modern logistics enterprises. Customers need a comprehensive system of optimization solutions. Only the price or speed advantage in the spanportation process is difficult to form a comprehensive competitive advantage.

First of all, we should make use of the price advantage of the high-speed rail station to arrive at the station and form the price competitive advantage through the construction of the railway local joint logistics center. At present, the Ministry of Railways is planning to build 208 one or two grade railway logistics bases, while eighteen railway bureaus are planning to build 356 three level railway logistics bases. When planning and constructing these railway logistics bases, we should give priority to joint development with local governments and private capital, and build a mechanism of sharing interests and risk sharing based on railway freight spanportation, giving full play to the advantages of local governments and private enterprises in regional radiation, the network layout of receiving stations, the cost and efficiency of collecting goods and sending and receiving parts. Considering the general cost of the express delivery enterprises, the average cost of sending and receiving parts from the urban spanit center to the terminal households is only about 1 yuan, which is beyond the control of the railway freight layout. The joint logistics center can not only share the market and profit of the logistics node agent, but also enjoy the market growth and revenue increase brought by railway freight spanport, especially through the joint logistics center. Full logistics system The overall price will be reduced by 1/3, which will directly lead to the reshuffle of the express market.

Secondly, we should innovate and design key technologies and key equipment in multimodal spanport such as rail, hot metal and rail spanportation, so as to enhance efficiency and control costs and turn unfavorable factors into favorable factors. WAL-MART, a leading retailer in the traditional retail industry, has dominated the world with its powerful distribution capability. However, it has been defeated under the pressure of the electricity giant Amazon. Amazon's core weapon is its 6 online automatic sorting and distribution center built around the world, which can meet the personalized needs of the electricity supplier express. Similarly, railway freight should also set up a standard system for express delivery in the process of promoting multimodal spanport, which is based on railway container and its internal free distribution boxes and automatic sorting system of joint logistics centers, so as to win the competitors in efficiency and service.

Third, railway freight also needs to fully borrow its own brand and reputation, make use of the strong railway investment and financing capabilities, intensive cultivation, and achieve new breakthroughs in the construction of logistics network. In the "13th Five-Year plan", the railway only fixed assets investment reached 3 trillion and 500 billion yuan to 3 trillion and 800 billion yuan, which is the capital height that any express company can not reach. The railway freight spanport should give full play to the advantages of the railway network, make full use of the win-win situation with the local government and private capital, and form a strong logistics service superiority and scale effect, so as to realize the modernization upgrading and spanformation of the railway freight spanport.

Rail freight must find the biggest weakness of its competitors. In the first half of 2016, the biggest news of express industry was that four private express companies occupying half of the market were listed on the market. The courier company rushing backdoor listing so as to eliminate the reasons for the unanimous decision of the "Tonglu Department", mainly because of the overcapacity of the express industry, resulting in serious homogenization competition, reduced business growth, a sharp decline in single freight rates, and weaker profitability. Only by embracing capital can we survive in the new round of shuffling.