Analysis On Market Environment Of Clothing Anti Season Promotion

In spring and summer, we often see the sales of down coats in department stores or supermarkets are very hot. In the autumn and winter farmers' markets, vegetables that were produced before summer are often seen.

This is a unique economic phenomenon.

In the past, seasonal products were produced in season and sold in season.

Now this concept is gradually changing, and the nature of off-season sales is gradually changing. For example, anti season sales are all dealing with backlog of goods and inferior goods, but now they include changing new styles and new products.

Anti season sales are becoming an important sales strategy for producers or suppliers. The anti season sale of clothing has positive significance for manufacturers to reduce production fluctuations, balance production and promote consumption.

Clothing is a daily consumer goods. According to the upgrading theory of consumption structure, clothing consumption is still at the low end of the consumption structure.

According to the analysis of consumption structure in the social and economic development of various countries, consumption in the long run, consumption, consumption, housing, education and education will become the mainstream trend of consumption in turn.

According to Engel's law, with the increase of residents' income and consumption level, the proportion of consumption of general consumer goods will decrease, while the proportion of high-end durable goods and health care products will increase.

If the income level of a country's residents is relatively high and the income distribution structure is more reasonable, the off-season sale of clothing as a medium and low end consumer goods can not be effectively implemented in the market.

because

The off-season sale is based on discount pricing to attract customers. When the income level of residents is relatively high, the benefits brought by discount pricing to consumers will not play a significant role in promoting clothing consumption.

For the current situation in China, per capita GDP has just exceeded one thousand dollars.

Nor is it reasonable. Most of the income level of urban and rural residents is relatively low, and the proportion of consumption expenditure such as consumption and consumption is not low.

Moreover, the aging trend of China's population structure is becoming increasingly obvious. The expected income of the elderly is gradually decreasing. In clothing consumption, practicality is more fashionable than that. The right price is an important factor for such consumers to decide whether to buy or not.

Therefore, the off-season sale of clothing is still an effective means of sales in our country.

Since the 90s of last century, China's economy has been developing rapidly.

The overall situation is gradually showing the characteristics of oversupply, and so is clothing industry.

As manufacturers and distributors of clothing, when the supply of clothing market is greater than demand, they hope to increase production and marketing rate, reduce inventory and speed up capital turnover through sales strategies such as anti season sales, small profits and quick turnover.

Although the consumption of clothing has been on the rise in recent years along with the improvement of the living standard of residents, the overall market situation is oversupply, and there is a problem of inconsistency between output structure and demand structure.

In addition, our country has huge labor resources, making the garment industry with labor intensive characteristics have great output capacity, and the huge output makes demand insufficient.

These factors make manufacturers and sellers face great inventory and financial pressure.

Therefore, it is important for garment manufacturers and distributors to take various marketing strategies to promote clothing consumption and improve the production and sale rate of clothing products.