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    Internet Shopping Spawned Wealth Boom

    2009/3/31 0:00:00 9

    Online shopping is deepening the daily life of Chinese residents.

    The advantages of convenient online shopping and low cost have attracted more and more ordinary consumers' attention in the current economic environment.

    Especially in those two or three line cities and remote areas where traditional retail outlets can not be reached, the online retail industry has become a lever to effectively push consumer demand.

    According to the latest data of market and media research by the market monitoring agency, the new generation of Internet users is a relatively young group with potential consumer power. Their attention to online shopping activities is increasing year by year, which indicates that the tide of online shopping will be higher than a wave.

    Dear readers, online shopping has become a fashion and inevitable trend today. If you are still unfamiliar with it, or stay away from it, please refer to this blog.

    Liu Xuewei, a young woman, often listens to online shopping by young colleagues. A female professor over half of the year begins to ask her son to learn online shopping.

    Internet search, a big online supermarket, seen, not seen, everything! This wants to buy, that also wants to buy, fortunately has the collection function, one breath has collected 10 kinds of cosmetics.

    On the order, the husband looked up from his book: "are those things real?"

    The volume of online shopping is growing rapidly, from the fashion trend to the situation. From husband buying books to wife buying cosmetics, from son buying game cards to grandpa to buy health care products, from the high-tech that only IT people understand to the laid-off workers restarting their own businesses, from the 8848.com that is higher than Mount Qomolangma to tens of millions of people, Taobao's tired taobao.com, ten years, online shopping quietly surround us and become a part of our life.

    "2008 - 2009 China's online shopping industry development report", the Internet Research Institute, revealed that China's online shopping has entered a high-speed growth period. In 2008, the scale of trading broke through hundreds of billions of customs, up nearly 130% over the previous year.

    The survey data from ARI showed that during the Spring Festival, 60% netizens chose to buy online shopping.

    Online shopping is becoming one of the mainstream consumption patterns in the society.

    Under the influence of the financial crisis, many Chinese netizens are turning to online shopping.

    Taobao, the largest Internet retailer in Asia, said that in 2008, Taobao's total paction volume reached 99 billion 960 million yuan, compared with 43 billion 300 million yuan in 2007, an increase of 131%, accounting for 1% of the total retail sales of social consumer goods.

    This data is equivalent to the average consumption of nearly 80 yuan per Chinese on Taobao in 2008.

    According to the forecast of AI consulting, the online shopping market will continue to grow at a high speed in the next few years. By 2011, the number of online shoppers is expected to exceed 200 million, and the sales volume is expected to exceed 500 billion yuan.

    The unique advantage of the company is to build a super platform. The rapid development of online shopping is due to its unique advantages compared with physical retail stores.

    From the standpoint of consumers, the most basic advantage of online shopping is that the price is relatively cheap and convenient. It saves time and energy for shopping, and can buy reliable products at a lower price.

    During the financial crisis, people's work life and other pressures have increased, and consumption has been relatively compressed.

    Online shopping can satisfy people's needs and save money.

    From the standpoint of enterprises, that is, the cost compression is inevitable, and market expansion is indispensable. How to increase sales volume while reducing costs is crucial to the choice of channels.

    The high cost performance of network channels can not only save traditional channels, stores and human costs, but also infiltrate more two or three line cities through the Internet, and can also share channel profits with consumers and understand the actual needs of users.

    Because of this, on the one hand, cheap and convenient online products attract more and more consumers. On the other hand, the rapidly developing online shopping market attracts one after another Internet giant and traditional retail enterprises to join.

    Even Chengdu's famous Chunxi Road business circle will build an e-commerce platform to integrate traditional department stores with the electronic information age.

    The platform is expected to be released soon.

    In 2008, China Internet Shopping Research Report released by China Internet Network Information Center showed that less than 21% of online shopping users had unhappy shopping experience, and most of the online shopping users had accepted online shopping.

    There are many types of goods in the online store, new, low price, easy to find, no time and space constraints. These advantages will attract more and more entrepreneurs and consumers.

    The financial crisis has spawned the impact of the global financial crisis. The impact of the global financial crisis has reduced the profits of some traditional physical shops and even led to bankruptcy, prompting them to turn to low-cost online sales.

    Some job seekers are subsidizing their families on the Internet because of lower income. Some graduates directly start their own businesses online after graduation. Some of them are unable to get jobs in the society due to physical defects.

    Different circumstances make the current wave of entrepreneurship on the Internet more frequent.

    News from Taobao recently shows that the number of online shops is growing at a peak. At present, 5000 people are opening shop on Taobao online every day.

    The reason why internet entrepreneurs are popular is that they not only have huge market space, but also are the lowest investment and lowest risk entrepreneurial mode.

    But it's not easy to succeed online.

    In fact, Internet start-ups, like traditional businesses, have cost advantages or unique products or specialize in a remote special market.

    As long as you have one of the advantages, plus the core of business: credit, you will grow faster than the traditional industries in the network business, because the online store has an efficient credit accumulation mechanism, each customer's evaluation of you is recorded in the case.

    The importance of credit is a magic weapon for the success of business. It is also the consensus of more online businesses.

    As a senior seller of Taobao said, every more than 5000 new people who need to join the Internet everyday need to have two levels: credit and persistence.

    After more than 100 single deals, these newcomers will really stabilize and become real sellers.

    There are three difficulties in online shopping: credit, payment and distribution.

    The problem of online payment has been solved in the competition among banks. The number of personal internet banking customers of ICBC has reached 51 million 340 thousand.

    The major e-commerce websites compete mainly on the accumulation mechanism of merchant credit.

    For physical commodities, whether they are face-to-face pactions or online pactions, goods are always delivered from the seller to the buyer.

    E-commerce enterprises generally entrust the pportation and delivery of goods to professional logistics enterprises. For special commodities, logistics enterprises also have the task of collecting money.

    With the rapid development of online retailing, the delivery industry has solved a large number of employment problems.

    According to a recent report by logistics giant IDG, Taobao will bring 3 billion 66 million yuan annual revenue to China's logistics industry in 2008, accounting for 30% of China's home market.

    Online shopping has promoted the development of logistics, but the development of logistics and express industry is still far behind the pace of e-commerce development. Logistics is still the bottleneck restricting the development of e-commerce.

    During the Spring Festival this year, a large number of Internet companies lost the most profitable shopping in a year because of the holidays of several major express companies.

    To speed up the development of the modern logistics industry, the Chengdu municipal government issued the outline of Chengdu's modern logistics industry development plan, and proposed that the main content is "one network two platform, three park four centers, several logistics service stations" logistics system.

    Sichuan's "11th Five-Year" modern logistics industry development plan also clearly pointed out that in the next 5 years, Sichuan will build a system, build three major channels, develop three major regions, build four level node cities, and form six major logistics centers.

    The financial crisis did not slow down the development of logistics enterprises. Instead, more and more logistics companies began to sigh that business grew too fast.

    Today, when we talk about the financial crisis everywhere, this kind of voice is particularly noticeable. It also points out a gold mine for entrepreneurs in the cold winter.

    In, before the Spring Festival, with the inspiration and Inspiration of my friends, I also want to understand the pleasure of online shopping and sign up for Alipay.

    I chose a SONY headset, each 15 yuan, the reason why I bought such a cheap thing is because I still have a lingering fear that I am a novice, I am a rookie, novice is on the road, afraid of losing, so I want to buy something small, even if I am cheated, the loss is not big.

    After having this idea, I followed the shopping procedure step by step. After clicking on "confirm purchase", I was asked to click on the interface. I didn't think much about it. I gently pressed the left key of the mouse. After I finished, I checked the balance on Alipay. At first glance, it was "0" yuan, and I was in a cold sweat. Why was it afraid? Because Alipay had reminded buyers that only after receiving the goods could they make payment.

    I doubt that I have mishandled my own business. It is possible to "exert too much force and make money and goods two empty". When I blame myself for being too calm, I think the seller will not ruin his reputation because of a dozen or so yuan business.

    When the Spring Festival passed, when I was free, I suddenly remembered that there was an online shopping unfinished. I was able to call the customer service phone on Taobao. The other party was a man. He said that Taobao was just a platform. If we did not receive the goods, we could ask the seller directly or ask for a refund.

    I did what he said and quickly contacted the seller on "Wangwang". The seller was a computer accessory company in Hangzhou. He told me that the headset had been shipped on the second day of confirmation purchase.

    He also said that you have not yet received the possibility of the relationship with the Spring Festival logistics, issued by the slow, usually 9 to 12 days, excluding holidays.

    I understand him very well. Can someone send us a express? How much money have we spent? What's the 15 yuan? What's enough? The postage is not enough! The seller's appearance, convincing explanation, does not make me feel like a cheater. Is 15 yuan worth cheating? It's impossible.

    I relaxed and waited for two days, and the postal order arrived. I immediately acknowledged the receipt on the Internet, praised the seller and wrote a short commendable letter.

    After seeing the seller, he thanked me and gave me a reward.

    Looking back at the time of waiting, I once thought about complains, and I couldn't help complaing myself.

    After having experienced this experience, I realized the beauty of digital life, and I was more daring. Next, I would like to make a big note. Like Xiao Shenyang's appearance fee, I would like to roll up the ground and turn upwards to buy large items, so as to feel the benefits and convenience brought by online shopping.

    When you see my online shopping experience, don't you want to try it? Maybe you were an online buyer, and I'm a backward conservative "lagging behind". The 7 month net profit is 28 thousand yuan. The net shop has been operating since March 2008. So far, my shop will soon usher in 1st anniversary birthday.

    Looking back at the past year's operation of online shop, I have paid a lot of sweat and shed a lot of tears. All kinds of sour, hot, bitter and sweet taste have been cut off from my own online shop.

    Now, I have a very simple idea of running online shops, that is, "making money clearly". My shop is the most expensive and fastest growing mode of charge and the simplest IT technology service store in Taobao online or even in the whole country.

    When I moved to Zhabei District in Shanghai in May 2008, I began to record the income and expenditure of each day. As of today, the total profit of online shop is 28270 yuan, and the average monthly income is close to 4000 yuan as of 7 months.

    It's not a success, because many people in the shop shopkeeper are much better than me, and their income is much higher than mine!

    My wife always said, "you can't be a profiteer"! Yes, I can't be a dishonest trader, and I will not be a dishonest trader.

    No online shop

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