Network Venture Strategy
Many young people are eager to start their own business, especially the advent of the Internet age, which has stimulated the impulse of many people to start their own businesses.
The advantages of online entrepreneurship are very obvious. It is very suitable for office workers and college students.
Network venture investment is small and low risk. No need to rent a paving or a counter, temporarily do not need to do business tax formalities. Opening a network shop can sell its products to the whole country and even the whole world for 24 hours a day. This is a very different business mode from the traditional business, which greatly reduces the cost of commercial operation. With fast logistics network, consumers can get the goods they need at home for thousands of miles away, and the price is still very affordable.
Therefore, online shop is an inevitable trend of business development, and its development speed is far faster than the development speed of traditional commerce.
At present, there are more than 200 million netizens in China, which contain huge business opportunities.
First, we need to know clearly which businesses are suitable for the Internet.
Because the domestic credit system is not yet perfect, and taking into account the consumer habits of domestic consumers, many businesses are temporarily not suitable for Internet sales.
In the United States, 70% of the computers and 30% of the cars are sold through the Internet, but in China, this is not realistic. For the larger amount of goods, consumers generally have the habit of buying goods at the scene.
In addition, we should take into account the problem of after-sales service. Once some electronic products are sold out, without the national joint guarantee, the customer's future maintenance will become an important obstacle for customers to purchase.
Moreover, although the number of Internet users has reached 200 million, it is basically concentrated on the younger generation of the urban population. The relative number of people over the age of forty is relatively small, and the younger the younger is, the higher the recognition rate of online shopping is.
So choosing the right products is very important for the success of online business.
Such products as clothing, cosmetics, aromatherapy essential oils and healthy herbal tea, because the value of products is not great, no after-sales service is needed, and more importantly, they are for the needs of younger generation of consumers, so they are very suitable for Internet sales.
There is no need to think too much about it. Secondly, there is no need to think much about it. The two largest online shopping platforms in China, Taobao and eBay, are the choices of most people. Of course, there are other good platforms, and even websites that build their own domain names. Of course, this requires rental space and the purchase of top-level domain names, which requires a certain fee.
Our view is to choose the platforms with high reputation, good reputation and large browsing capacity.
In such a platform, the traffic volume is large, the trust is high, the customers' suspicion is few, and it is easy to get the success of the paction.
Even if we choose the right platform, we must do a lot of publicity and promotion. We can even say that in the vast network world, successful promotion is the prerequisite for the thriving business of online shops.
You can post posts in various forums to introduce your shop, you can recommend products in all the guestbook, you can put in promotional email, and use QQ, MSN and other instant messaging tools to promote communication with customers.
In fact, online shops are like physical shops. Lazy people are not possible to succeed.
It also requires hard work, but much more on the computer.
You have to spend a lot of time in promoting and communicating in the early stage, gradually building up a customer group, cultivating a sense of trust among your customers, and improving your customers' knowledge of your products. These are prerequisites for ensuring business prosperity. Those who think that they can lie on the internet shop and wait for money to collect money are childish.
Of course, the most important thing is to choose a reliable supplier with the needs of network entrepreneurs.
For network entrepreneurs, they often have less capital and low risk taking capacity. Therefore, tens of thousands of joining fees are not suitable for them. They hope that they are rich in products, invest little, do not need stocks, and products are oriented to the largest netizens, young people, and at the same time, they are best able to deliver goods to them.
For Internet entrepreneurs, buying a lot of things at home and waiting for people to buy on the Internet is a matter of urgency, because you don't know whether you enter these products or not, and maybe others like the style you do not have, so the family always pile up a pile of products, occupying not much money, and really upset the entrepreneurs. If you don't use advanced goods, you only need to pay a small amount of advance payment, you can sell thousands of products on the network, and have orders, then go to the suppliers to get the goods, so that there is no need to worry about inventory and inventory problems, which will be very ideal for network entrepreneurs.
In addition, many entrepreneurs usually have to go to work or school, do not have time and energy to deliver goods. If suppliers send goods directly to customers, the name of the consignor will be greatly reduced, and entrepreneurs will be in trouble. Entrepreneurs only need to maintain virtual shops on the computer, so that they can successfully achieve the goal of making profits.
It should be said that with the development of e-commerce in China, some businesses have launched this tailored service, such as China's personal venture network, beautiful bay fashion network and other businesses launched the first network cooperation program. Once such a program was launched, it quickly gained market recognition and many entrepreneurs' favor.
Some people are often not online, customers want to consult, but they can't find people, so they have to talk with other businesses, so they lose their business opportunities.
It is more prudent to handle customer complaints. Although there are some unruly and unreasonable customers, businessmen must be patient enough to persuade them.
At the same time, we must honor our commitments.
Good service is the premise of retaining customers and cultivating their customers.
If there is a restaurant or store customers will not patronize once again, then the outcome can only be closed down.
In the same way, online shops also have this situation. Sometimes, promises to honor customers may be a bit of a loss. If we can get customer understanding and create opportunities for the next paction, then it is absolutely worth it.
If you can build enough stable customer groups, your business will flourishing, and customers will always be able to repeat the business they are visiting.
The most taboo thing for Internet entrepreneurs is to be impatient. Just like a physical store, even though you are very diligent and diligent, your strategy is also in place. It takes a while for business to get better. It takes time for customers to know you, know you and trust you. When you see business in a shop after opening, you doubt it.
In fact, success and failure are just layers of paper. The most disappointing moment is often the turning point. It is not a pity that the water has burned to 99 degrees and you give up. Therefore, we suggest that entrepreneurs should have persistent confidence. Looking back on our growth experience, we will understand that many things in the past were just because they did not adhere to them. Then if they start again, the result will be failure.
The successful experience of many Internet entrepreneurs tells us that courage and diligence + patience = success! In fact, we talk about courage, but in fact, we talk about adventurous consciousness. People often say that there is no risk free business. Indeed, it is useless to think about the old age. It is useless to think about old age. Compared with the traditional entrepreneurial mode, the investment risk of online venture is almost zero. If we dare not even make such an attempt, all hope and expectation can only be a daydream. We believe that since we start our business, we should have the determination to overcome difficulties, fail to achieve and achieve our goals. Those entrepreneurs who regard online entrepreneurship as entertainment or game have absolutely no future and can not enjoy the joy of success. Perseverance is victory!
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