Lei Jun Secret Internet Startup Sunflower Collection

A friend has been working on software for ten years in a big software company. He wants to start his own business and ask what I should pay attention to.

I joked that if you want to succeed, you must learn the "sunflower Treasure Collection" of the Internet business. The first is to "wave the knife to the palace".

The big software company has many resources, research and development capabilities are good, various promotional resources are also excellent, but few excellent Internet products have been developed.

Initially, there are many reasons, for example, it is difficult to mobilize the enthusiasm of the individual, and the internal management coordination is very difficult.

I think another important reason is that the method is not proper.

Large companies have plenty of resources, an Internet innovation project and a large amount of resources are invested. The company has high expectations, and naturally it is not easy to do well.

To start a business from a large company, the first thing to do is to "cut the knife and go to the palace", to eliminate the practice of big companies, to control costs as little as possible, and to concentrate on energy and resources to solve the one or two core problems.

Do not think too much, do not plan too long, especially plan can not be too complicated!

Entrepreneurial success requires the ability to discover and break through quickly, plus a bit of luck.

Large companies have too many working experiences and sometimes restrict their own practices.

The simpler and simpler the Internet business is, the easier it is to succeed.

1. focus: solve a user's urgent needs, solve the problem can be clearly stated.

It is easy to find a clear user group for products that are clear and urgent to users. (1)

In this way, after the product is developed, it is not easy to go astray.

(2) the choice of user needs must be universal, which determines the future market prospect of the product.

(3) there are few problems to solve, and the speed of development is fast, and it is easy to control the initial R & D costs and risks.

(4) to solve the problem clearly, it is easy to tell the users clearly and the promotion will be relatively simple.

2. extremes: to achieve the ultimate goal of all the similar products at this functional point, do the best to win.

The 1 core is the core of Internet products. As long as the acme can exceed the reputation of users, the effect of word of mouth is formed, which has brought great convenience to later promotion.

(2) concentrate on the best and achieve the ultimate goal.

3. times: the development cycle must be controlled in three to six months, and must be fast.

In the Internet era, the demand for users is changing faster and the competition is more intense. (1)

Rapid development, easy to adapt to the rhythm of the market, and save costs.

(2) if users find problems in the process of trial, the reaction speed should be fast, as soon as possible to improve and update as soon as possible.

At the beginning, I thought it would be necessary to maintain the update speed in one or two weeks.

4. word of mouth: early marketing insists on spending less money or even no money to see the true attraction of products to users.

After the completion of the product, don't worry. First try to try out in a small group of users, and listen to the feedback from users. 1

(2) large-scale promotion will bring the following two problems: first, after a large number of market charges are put into operation, the users' expectations are very high. If the products are not perfect, it will easily cause negative word-of-mouth, leaving a hidden danger for the future promotion.

Two, the test results obtained from mass market promotion are not accurate.

If the product is not perfect, even if the demand choice is wrong, it will be obscured by numbers.

When the promotion fee is stopped, the volume of users will not increase or even slide.

Successful Internet start-ups over the past few years have spent a lot of money on marketing, but these companies are spending a lot of energy on marketing.

(3) the most important promotional skills at the beginning are search engine optimization and viral marketing.

The sunflower treasure of Internet entrepreneurship is "focus", "extreme", "fast" and "word of mouth".

A perfect Internet venture, it is better to start a business with two or three people who are skilled in technology and products. The products will be completed within three to six months. Then we can test and improve the products in half a year to a year to reach the threshold of initial success, then seek financing, explore successful business models, and invest a lot of market resources to form a large-scale business.

The criteria for initial success are different.

I have a simple standard for you to refer to, that is, half a year to a year after the launch of the product, the web page is over one million PV, or the net installation of the client product is 10 thousand times, and the number of users continues to grow.

After achieving this goal, what we need to consider is how to explore a good business mode while keeping pace of growth.