80 Girls Get Gold Millions From "Tuskey"

A rabbit as an emoticons of MSN has gained commercial value because of the popularity of netizens, and it has also changed Wang Maomao's life.

Sometimes, a product or a brand spokesperson is not necessarily a shining star, for example, it can also be a rabbit.

Of course, the premise is that this rabbit should have the influence that ordinary stars will not have.

Now, there is a cartoon rabbit named tuskey who has been treated like this.

That's right. It's the rabbit that you've been picking up from the emoticons and chatting to each other when you chat with MSN or QQ.

Both Motorola and HP believe that the face of the rabbit can narrow the distance between them and young users.

Whether it's a wall crash, a brick shoot or a cold sweat, he has the most accurate expression of the mental state of the young people. His tacit agreement with young people based on instant messenger can make any star lose his color.

And the birth of the rabbit is also due to the depiction of his life state by Wang Maomao, an animation student at Communication University of China.

Today, while changing the habit of Internet users' conversation, this inadvertent rabbit has changed Wang Maomao's own life trajectory.

At the end of July 2006, Wang Liyuan, who was the internet name or the man eating rabbit, was very confused about his future in the blog: why his paintings can not always win the prize.

When she was tortured by stomachache, she sketched a rabbit, and later she was named "tuskey". Because of her looks and her personality, she was like a rabbit.

At that time, she was also a junior student in the animation department of Communication University of China. She worked part-time jobs in many graphic design companies to earn her living expenses.

On the blog, she recorded ten things she wanted to do most. The first thing was to change the phone that had broken down for more than a year.

At that time, she would not have imagined that the very few rabbits, as a souvenir of the stomach, would become the first virtual spokesperson of Motorola mobile in a year, holding the mobile phone like Jay Chou to appear on billboards and buses in big cities.

In November 2006, with a simple outline of the rabbit as the protagonist, accompanied by a short life philosophy "bunsky" cartoon series participated in the "love girl" magazine sponsored by the "flash girl" animation competition.

At that time, the editor in charge recalls: "tuskey certainly did not enter the final round, otherwise I will not forget."

In the series of entries, the lower right corner is her original name, Wang Liyuan.

The animated game was nowhere to be found. "Lazy, boring, depressed nerves, I finally decided to do flash", and the final result was tuskei dynamic expression.

When her blog became more popular, she gave her a pen called Wang Maomao, which was inspired by the correspondence between the earthly branches and the Chinese zodiac in the traditional Chinese heavenly stems and earthly branches.

In a short period of time, QQ and MSN were full of the exaggerated expression of bunsky, and the young people were fascinated by this funny and occasionally cute rabbit.

Miss Gu, who works in a German company, says that since she has tuskey, she is too lazy to type. Instead, she throws a rabbit to her friend on MSN.

"Animation is much more vivid than words, and tuskey is very popular in the whole company.

And many foreign friends like this rabbit very much.

She said.

In this way, tuskei became the "king of faces" in 2007.

Wang Maomao's blog day hits 40 thousand, and he has many loyal fans.

Netizens began to know that Wang Maomao was still studying at 170cm, Sagittarius.

In the 2007 China altar of influence in 2007, tuskee defeated the monkeys and the onion heads to win the "best entertainment image award of the year". Wearing jeans is still a green face.

This is not a typical Sagittarius.

When she was young, she once wanted to be a writer; she believed that there were flying saucers in the world; the most wanted place was a mental hospital.

If I go to the subway, I will remember the smell in the subway, how many chairs, the feeling of hand on the handrail, the feeling when the subway starts.

Because I like meditation very much, and the thinner I feel about things around me, the more vivid I imagine.

She said.

Her perception of life also made her more close to her heart.

In 2007, Motorola launched the Q8 with the function of focusing on the Internet. When choosing the spokesperson, Wu Huayi's eyes on Q8 mobile advertising were in the eyes of tuskey.

"We want to find a very popular image on the Internet and in reality."

She said.

Many stars are missing this advertisement because they are not prosperous enough on the Internet.

Tuskey's choice is undisputed, not only because it is "very young, personality is fun to play" these characteristics are compatible with the positioning of mobile phones, but also because "Motorola and Ogilvy teams that are responsible for advertising are all fond of tuskey."

The cooperation between Wang Maomao and Motorola has led to the beginning of commercialization of tuskey, and Q8 has earned a million dollar reward for his mobile phone tuskey.

Motorola is very satisfied with advertising: "this animation is very expressive."

Q8 has a good sales record, and even the brochures are surfing on the Internet. Tuskey also has gained popularity in the Asia Pacific region through the promotion of Motorola advertising.

The company has great charm and business value, and HP.

At the end of last year, HP launched the strategy of "my computer and stage" youth market in Beijing. Wang Maomao and her tuskey were invited as "young leaders".

The success of tuskey enabled Wang Maomao to take part in many commercial activities like a star. He also had the opportunity to have dinner with celebrities like famous director Tsui Hark.

Wang Maomao, a teacher of Communication University of China, is worried about Xue Yanping, an animation school teacher at Communication University of China. "Her success has come too fast, and young people who are more than 20 years old can hardly find a way out of their interests.

Coupled with the continued downturn in China's animation industry, if there is no subsequent creativity, tuskei can only be "one hammer deal".

In the eyes of Xue Yanping, Wang Maomao is a student who is too introverted but full of strange ideas. He can see everything is different from others.

This is the place where she is valuable. Anyone can imitate the rabbit image, but this way of thinking is only her own.

The most memorable thing about Mr. Xue is a homework assignment, and all of them have made a paper, and only Wang Maomao has made a comic book.

Now, when he spoke of her lover, he felt a bit helpless. Although he lived upstairs and downstairs, there were fewer and fewer opportunities to see her: "she was too busy with her work, and she often flew around, and she didn't have time to finish her thesis."

Xue Yanping believes that tuskey does not have much advantage over the rest of the image. Wang Maomao's team is only her and her mother, and there is a mature team behind other images. Now she is tired of too much work, which will reduce her most valuable creativity.

She wants to go further, and should return to her network. At the same time, she can find a reliable and powerful company to bring her into the regular business market.

But tuskey is a good teaching material for the entire Chinese animation industry in the early stage. There is no precedent for the success of such casual creation.

Wang Maomao himself now uses QQ and MSN, but he doesn't use his facial expression, because "should not always be intoxicated in his works, he should learn more about the merits and virtues of others."

Although she doesn't know how much money tuskey is worth, at least when the rest of the senior graduates are turned around at the job fair, she has already gained fame and fortune through her cartoon character.

CartoonNetwork, a famous American animation company, also found her to make her more professional and creative.

She began flying as a flying trapeze, frequently went to Hongkong to train, felt a different working environment from the mainland, and asked her teacher to learn the English she didn't like most.

When asked about planning for the future, Wang Maomao, who took more than ten years of paintbrushes, always thought that tuskey was just a rabbit enjoying herself. She told us: "life is an irresistible advance.

If miracles do not happen, then create one.

Xu Qiyun, editor in chief: