The Rice Unification Network Is Not A Mess At All.

From the talented student of mechanical manufacture major to the vice general manager of Shanghai Fuchen investment consulting company with the qualification of the Shanghai Stock Exchange, he went to the partner and deputy general manager of the master's forestry company in Beijing, and then to the deputy director of the assets management department of CCTV China International Television Corp. Now he has become the CEO of the rice unification network (Beijing Feng Xun Online Information Technology Co., Ltd.), Zang Li, constantly surpassing the challenge of self.

The new venture 2003, which takes catering as an opportunity and network as the carrier, is a watershed for Zang Li, because in this year, he resolutely abandoned the aura of deputy director of Asset Management Department of CCTV, and threw himself into the food network. Currently, the only professional restaurant website with the function of restaurant reservation is the only one in the creation of a new e-business platform that consumers can book, consult and enjoy at any time.

In the past year when SARS was rampant, he was planning the "digital TV business" by zhe Li, who was studying the EMBA project at the China Europe Business School. At the time, many restaurants and hotels were mostly closed. Everyone was at home and did not know where to eat. Until the end of June, many of the students at EMBA100 chatted in the party chatted.

In order to better serve life, the development of science and technology is to better meet the needs of people's lives and solve old problems with new means.

When the Internet itself has changed from a technical means to a way of life, people's deeper needs for network services have become increasingly prominent. The network is no longer simply attracting attention, but must really be close to reality, close to life, close to the public, and provide people with real, accurate, authoritative and healthy information and humanized services.

What is the real life?

Simply put is people's clothing, food, shelter, food, drink and play, all of which are food oriented.

Why do we not combine the traditional catering culture with the fashionable Internet media, and promote the development of the catering industry with the timeliness, integration and interaction of the Internet?

What is more important is to let eat, which is closely related to our life, become more convenient and easy to eat and restore to the original enjoyment.

Zang Li heart naturally produced the idea of creating a catering service website, and this is closer to the people's life than "digital TV". So he resolutely resigned from CCTV and devoted himself wholeheartedly to the preparation of the rice unification network.

After a series of market surveys, including communication with people interested in technology, finance and marketing, 2 months later, Zang Li and Wei Dongtao, vice general manager of the rice unification network and Zang Tao, director of rice Unification, began to build the rice unification network.

In November 2003, the rice unification network officially obtained the business license. In December 8th, the restaurant, which hosts many expectations, is the only professional restaurant website with the function of restaurant reservation.

The business model of "two wheels" is linked to consumers and heads to restaurants.

We must let the restaurant first join in, so that consumers can follow up, and the more consumers follow up, the more restaurants will naturally join in.

There is a strong interaction between consumers and restaurants. However, one wheel in the two wheels does not turn, and the other wheel is also difficult to operate.

Since the rice unification network is a platform for restaurant display and a consumer information service platform, restaurants and consumers are bound to be the two major focuses of the rice unification network, which is just like what Zang said. Consumers and restaurants have a strong interaction and must be allowed to join the dining hall first so that consumers can follow up.

At the beginning of the establishment of the website, the channel relationship with many hotels in the capital has become the biggest problem of the website, which can only be realized by a large number of manpower.

Many restaurants and restaurants have a strong interest in the propaganda mode which has a relatively low publicity cost and has good publicity effect. Of course, there is a strong interest in attracting the merchants. It is also a strong potential consumer group of the rice unification network. On the first day of the website opening, there were more than 200 restaurants joining the rice unification network.

When the number of restaurants added to the website reached 700, Zang Li made an estimate and found that within a kilometre or so of the city (within the four ring road), only one restaurant could find a restaurant. The quantity could not satisfy the needs of consumers. After the Spring Festival of 2004, the strength of restaurants continued to increase. In a few months, the number of restaurants joining the website reached more than 2200, so basically consumers could find a restaurant of rice unification network every few hundred meters, which basically guaranteed the needs of consumers.

With the growing popularity of rice network in the industry, some other media have also sent an invitation to cooperation with the rice unification network. For example, the Beijing Youth Daily hosted by the rice unification network has successfully held several large-scale activities throughout the year, which has aroused common sympathy among consumers.

Then hosted the China Netcom daily online daily food section; now is discussing the details of the specific cooperation columns with the top three websites of China. The cake of restaurant and restaurant has been bigger and bigger by the establishment of the rice unification network. The humanized service is the original intention of creating the website, so that the restaurant must first join in and the consumers can follow up. The more consumers follow up, the more restaurants will naturally join in, and more restaurants will join in order to serve the consumers better.

Thinking of consumers, thinking of consumers, this phrase is vulgar, but the purpose of "rice Unification" remains unchanged.

It is the most common enjoyment that we eat teeth, but it gradually loses interest.

When you want to find a restaurant, teahouse, bar that accords with your taste, price and environment requirements, reward yourself and sacrifice five Zang temple, you find: Heaven!

It's too hard!

There are restaurants everywhere, probably not many times to enter: many places you are afraid of queuing, people less places you are afraid of bad taste, decorate luxurious places you are afraid too expensive, decorate the general place and worry about hygiene unqualified......

It's hard to sit down to order, and find that the name of the dish is unheard of, otherwise there will be too many unknown new dishes.

In short, it's really hard to have a good meal and have a pleasant meal.

This experience, you have, I have, he also has.

Zang Li also grasped the need of many consumers, and set the ultimate goal of creating a professional restaurant website to meet the needs of many consumers, and restore it to the first enjoyment.

A lot of food and drink information, exquisite page pictures, many accurate and detailed restaurant information.

The excellent content of the website is only the first step to serve consumers. How to make the service of the website more close to life, how to provide deeper services for consumers, and make consumers more practical, is the most important question of Zang Li.

It is the original intention of Zang Li to create the rice unification network to make the characteristics of professional websites and provide humanized services.

Thinking of consumers and thinking of consumers, this is vulgar but the purpose of "rice Unification".

At present, the number of restaurants joining the website is steadily increasing, and more middle and high-end hotels have gradually learned about the professional restaurant website, and are willing to further cooperate with them. Zang Li also feels the joy of entrepreneurial harvest gradually.

The Internet, the hero's pursuit, means innovation and opportunity.

Under this platform, there is no lack of people who dare to dream and dare to struggle.

In this crowd, there are not only stars like Ding Lei and Zhang Zhaoyang who have come to the stage, but also those who struggle quietly for a belief.

Network, this vast stage, as long as there is a dream, as long as there is momentum, anyone can find their role in it, Zang Lizheng is like this, he let us believe that the Internet is not just Sina, NetEase, Sohu portal website.