He Weijun: Entrepreneurship As An Addictive Entrepreneur

Some people divide entrepreneurs into several categories: small fortune, quick and easy, believe in torrents and retreat, see what is good, take advantage of them, like small eyes, look at heaven, watch people with nostrils, and wrestle without paying attention.

There are also a few people who seem to have difficulty in abstaining from doing things and starting their own business. When you see him, he is on the way forward. Though he feels hardworking, he will not stop his footsteps.

He Weijun, a 43 year old Cantonese and chairman of the Shenzhen supreme car rental company, is an entrepreneur who has become an addict.

He Weijun's first impression is very polite.

When a reporter called his cell phone and wanted to hear him tell his story, he heard a low and husky voice over the phone. "Can you do it in two minutes?"

Two minutes later, He Weijun answered the phone on time: "I have a little thing just now, I'm sorry."

About 70 minutes of telephone interviews are sometimes interrupted by incoming calls and occasional SMS ringing tones. Whenever he arrives, He Wei smiles and uses his "signboard" voice to say, "sorry."

The first venture of the company was He Weijun's experience of successful entrepreneurship.

In 1984, He Weijun was admitted to the Department of industrial electronics of Zhejiang University. After graduation, he entered a state-owned enterprise in Shenzhen.

Shenzhen has many opportunities and has a strong entrepreneurial atmosphere. He Weijun is not reconciled to a regular life.

In 1990, He Weijun founded a company with his friends to sell electronic products.

"The company is 40 square meters, only 5 people, can only choose some small projects...

At that time, it was an impulse to start a business. First, "go down to the sea" and climb ashore when you can't stand it.

He Weijun described himself as "the first time" on the road to entrepreneurship.

This is the "impulse" that makes He Weijun step by step towards glory.

Now he still can't help "stealing pleasure" when he recalls the achievements of that year.

In 2001, He Weijun's company stood out in the white goods industry, with annual sales of around 300 million yuan.

However, there are more and more competitors. In order to maintain market share, He Weijun's company has to cut prices and profits are dropping rapidly.

In 2002, He Weijun had a decision to put his staff under his glasses.

I decided to turn the company into the mobile phone industry.

Sales of white goods have been declining, but the mobile phone business has not improved. It is hard for employees to accept this change. The taste is really hard, but I firmly believe that I am right.

In this way, the sales volume of the company's mobile phone business has increased 3 times.

He Weijun said.

However, such success failed to tie He Weijun's "restless" heart.

It seems that the company does not have much room for development.

Although we earn some money, we sell other people's products, promote others' brands and cultivate customers.

So, in 2005, I was in a state of half rest, wondering if there could be any other development.

When a piece of news excavated the "gold mine", when He Weijun started to consider the second venture, he had lost the impulse of the year and replaced it with careful analysis and research.

One day in November 2005, He Weijun drove to play golf, and the news about the car rental international giant Hertz was broadcast on the radio.

When He Weijun went to the United States for business trip, he contacted the car rental with credit card settlement.

Nowadays, more and more people have driving licenses in China. Self driving tours, business cars and so on have provided a wide market for car rental.

Car rental has a history of 10 years in China, but most of the car rental companies operate local businesses long rental business, personal short term rental procedures cumbersome, in addition to tens of thousands of yuan deposit, but also need renters to provide property certificates, account books and guarantor.

If we can quickly judge the customer's identity and credit status through credit card, China's car rental industry can be integrated with the international market.

At that time, there was a ball friend who worked in the banking industry. The ball friend solved all doubts about He Weijun's credit card rental.

Since then, He Weijun has conducted a detailed investigation: the annual growth rate of China's car rental market is 20% to 30%, by 2015, the total scale of the industry can reach 18 billion yuan; China has no chain car rental giant; China's credit card holders are more than 30 million people, increasing every year at high speed.

He Weijun affirms that the nationwide chain car rental is the second cause he wants to fight for.

He Weijun studied electronics in the University, and the first venture also started around the trade of electronic products. These experiences are quite different from car rental.

In the eyes of outsiders, such a pformation is indeed risky.

He Weijun said, this is just a question of courage.

There are many people who dare to think, but few do so.

The lack of experience in car rental is fine. I have experience in starting a business. I can set up a platform to solve the most basic problems.

He Weijun and his friends talked about their projects, and they said they were willing to invest. The initial funding for the 30 million yuan was easily settled.

In March 2006, He Weijun founded the most expensive car rental in Shenzhen.

The name "extreme" implies He Weijun's ambition. He wants to make his company the leading leader in China's chain car rental industry.

Many entrepreneurs have been lobbying venture capital from the first day of their venture. Venture capital's "self financing" is a realm that entrepreneurs can't reach.

At this point, however, He Weijun and his sovereign are exceptions.

He Weijun knows very well that the company needs huge follow-up funds after its start. Therefore, he has been prepared for venture capital from the very beginning.

The supreme structure is clear and the decoration is simple. He Weijun's office is full of books, and no sofa is wide and comfortable.

Efforts and efforts to win the favor of the capital, the company only 4 months after the establishment of investment institutions have come to visit, one after another in Beijing, Shanghai, Guangzhou and other more than 40 commercial and tourist cities opened nearly a hundred stores.

Almost every enterprise is emphasizing innovation.

Innovation is not a slogan that needs to be screaming loudly. Enterprises must pay, pay and pay for the word "innovation" in two words.

A photographer who rented a car in the extreme, described the new car rental experience: "in the arrival hall of Kunming airport, I showed my ID card, driver's license, credit card, filled out a car rental list and withheld a credit limit of 3000 yuan.

Out of the arrival hall, a brand-new Buick has been waiting there.

A new car rental mode has been created in China: "3 minutes rented to a car" and "off-site return vehicle".

At the same time, the car also provides a bottle of mineral water, a packet of wet napkin, a music CD, a map of the city, a full tank of petrol, and an optional GPS navigation service.

Why do we need to work hard in such a small detail?

He Weijun said that the store can be copied, the service items can be copied, but the customer experience can not be copied. It is these unremarkable details that have brought the greatest reward to the supremacy: "every month's new members are around twenty thousand people, and the" turnover rate "exceeds 30%.

At present, the number of the top members has reached 200 thousand.

The eyes of the parents are always full of joy and confidence in their growth.

In the face of the newly created supreme, He Weijun has confidence and joy in his eyes, and there is no lack of sober scrutiny.

The key is how to use the lowest cost and the most appropriate channel to let the target customers know the supreme enterprise.

The development of the supreme is too fast, the surface is spread too wide, there will always be some easy to be ignored ditch, such as talent gap, so we have been replenish talents.

How long does it take to become a leader?

Faced with some tricky questions, He Weijun used a classic diplomatic language: "not too soon."

When asked to clarify the diplomatic language, he thought and said, "from now on, 3 years."