Zhang Donghui: From The Secretary To The "Hot Pot Chicken King".

"Tian Yuan chicken is really delicious, especially the soup. It's so delicious."

"Open up innovation in eating method, worthy of the example of the catering industry."

Zhang Donghui, vice chairman of Beijing Tianyuan chicken catering Co., Ltd., was very gratified to see that all the Internet entries were good for Tian Yuan chicken.

From the commander of the army to the manager of chain catering enterprises, Zhang Donghui said this is inseparable from the spirit and temperament bestowed on him by the army.

"The troops do exercise people."

Sitting in front of reporters, Zhang Donghui repeated this sentence many times.

Zhang Donghui joined the army at the end of 1979.

When he was a soldier for a year, the leader decided to make him deputy director general. "In fact, I didn't have any outstanding advantages at that time. The soldiers coming out of the countryside were able to endure hardships, willing to endure hardships, and leaders to see my old friends."

Zhang Donghui thought he was very lucky.

Because of the provisions of the army, the Chief Secretary can give priority to the volunteers. Therefore, Zhang Donghui first became a volunteer soldier in the army who joined the army in the same year.

But soon after, his troops were cancelled, and the troops were forced to lay off their jobs. Zhang Donghui was pferred to other troops.

"Instead of going to a place where people are not familiar with their life, it is better to go back to a familiar environment in their hometown."

So he stayed behind for more than a year in the army and became the last person to leave the station.

Zhang Donghui was assigned to work in Wuqiang County commercial bureau of Hebei province.

As business became more and more difficult, he began to start his own business.

His wife, Yang Suqing, runs a restaurant in Wuqiang County, and his business is good. So the two couples decided to have more opportunities to continue their business in Hengshui.

Zhang Donghui made cold drinks wholesale in Hengshui, and opened 3 supermarkets. His wife Yang Suqing still opened a restaurant, and the business of two people was booming.

"It's 1995. We can make about 200000 yuan a year."

Zhang Donghui felt very proud when he remembered the day of his pioneering work.

With the accumulation of funds, Zhang Donghui and his wife wanted to make a big fist. They had to go to bigger cities, so they discussed "March" to Beijing.

In 2003, Tian Yuan chafing dish shop opened.

Due to its delicious taste and moderate price, Tian Yuan chafing dish shop has developed into 6 Direct stores and more than 40 franchised restaurants in a few years.

Zhang Donghui made his wife chairman of the company, and he served as vice chairman of the company, not only responsible for the chicken farms built in the ravines, but also specialized in the distribution and management of stores.

When he opened a shop and became a boss, Zhang Donghui found that training in the army was too important. He sighed with emotion: "without the experience of serving as a soldier, there would be no me today."

Being an excellent secretary in the army will be calculated, and the most important thing is to purchase the hotel and calculate the cost. The two tasks are the same. I am very familiar with it.

The army has cultivated Zhang Donghui's strict concept of time.

Because he was responsible for purchasing, he got up at 6 every morning, and then took the driver to the morning market to purchase raw materials, which lasted for 6 years.

"Ordinarily, the driver should be waiting for me every morning, because I am the boss, but I often need to wait for the driver, because I am the habit of training in the army, it is a few points, one minute can not be late."

Zhang Donghui said with a smile.

In addition to the concept of time, there is also the discipline of the army's iron.

He said, "our company pays 5 of its monthly salary. If there is no money to lend, it will also be issued.

Because I run 6 Direct stores of the company, I have to hold a store manager once a month. I will push everything away, and I will take part in it on time.

This is the discipline of iron.

In 2004, avian flu came into being, and the catering enterprises related to chicken products were in trouble. The Tianyuan chicken catering Co., Ltd., which opened soon after, was also greatly affected.

Looking at the shop that should earn tens of thousands of dollars a day, only earning ten yuan a day, Zhang Donghui was worried. But he persisted persistently with the character of the soldier.

With more and more open hotpot chaffy shops, Zhang Donghui also had a clear location for Tian Yuan chicken.

He said, "our position is mass consumption, so that people can afford to eat."

As the pace of work accelerates, young people do not have time to cook, and the elderly do not want to cook. We just want to make family restaurants and kitchens, not only to make the ordinary people affordable, but also to eat well. "

At the same time, Zhang Donghui is also thinking about what kind of catering enterprises can exist for a long time.

"I want to understand that it is to have its own brand. I have to make Tianyuan chicken into a famous brand in China, and even become a century old shop."

In order to establish the brand of Tian Yuan chicken, Zhang Donghui also contacted his hometown's distillery, OEM production "Tian Yuan chicken special brew", he also hoped to do his best to promote the development of home enterprises.

Zhang Donghui's biggest wish now is to develop the shop to 100.

In order to realize his wish and introduce a better management enterprise, he sent his son to England to study.

He always believed that his dream was not a dream.