Qian Jinbo, President Of Red Dragonfly Group: Be Your Own Master.

Mention Qian Jinbo, many people may feel strange, but mention "Red Dragonfly" leather shoes, inside and outside the industry can be said to be very famous.

Qian Jinbo's personality is more like a literati. So how did he get into the business and succeed at the same time?

How do you do things right?

How to "do the right thing"?

The latter is more important than the former.

Effective managers must put priorities in the first place and prioritize matters according to the importance of events rather than the degree of stress.

Qian Jinbo, chairman of the red dragonfly, is deeply aware of this.

He believes that the most important thing for an enterprise manager is to grasp the general trend.

In fact, it depends on what is the right thing to do.

When he founded the red dragonfly in 1995, the shoe industry in Wenzhou was already strong as a forest. But this "strong" was almost always on the "manufacturing" stage, and all of them were busy expanding factories and increasing production.

In Qian Jinbo's view, another "Jungle" is even more important: Although the footwear industry in Wenzhou is very developed, its lack of cultural taste and lack of brand is a weakness.

In his view, these things are far more important than production.

A famous shoe manufacturer in China, with a pair of fine leather shoes, he arrived in Italy and met the famous shoemaking entrepreneur Ma nylon.

The latter looked carefully at the shoes and said, "I can score 99 points for these shoes."

Qian Jinbo said, where is the difference?

Material and material ratio is almost the same, but it's only a single difference that makes the price difference between our leather shoes and Italy leather shoes ten times.

At last he came to understand that this difference is actually a cultural gap.

To shorten this gap, we must start with culture.

After years of hard work, Jin Bo has achieved some success.

Because of its strong cultural background, red dragonfly's brand influence is rapidly improving.

Qian Jinbo said: "culture is the red dragonfly."

Qian Jinbo used his strength and strength to make full use of his strengths.

If he were not a businessman, he could become a writer or poet with artistic temperament.

Though his family was poor, he dropped out of school, but in his heart, he always thought he had a deep understanding of aesthetics.

Therefore, when the dragonfly was founded, other leather shoes factories wrote "no squeezing" on the big boxes of leather shoes, but Qian Jinbo printed a sentence on the box: "seek close" from the distance.

This philosophy of rigor and the poet's romantic words is what Qian Jinbo himself thought.

He thought: if you want to start a business, you must have a goal, and this goal will have a distance from yourself. He remembered a sentence: "distance is beauty."

There will be many difficulties in the process of starting a business, but if these difficulties are taken as a pursuit of beauty, then more difficulties will be faced bravely.

If you stop here, this sentence may just be a piece of words printed on the paper box.

But Qian Jinbo constantly exerts his strong points -- what he calls "perception of aesthetics", and applies this capability to business management, and constantly deduces and enriches this sentence, and finally forms a set of enterprise values and management concepts.

For example, what is "approaching" after "seeking close"?

Qian Jinbo embodied this sentence: seeking harmony between man and nature, tacit understanding between enterprise and society, and blending of commodity and culture.

From these three sentences, the Red Dragonfly began to form an affinity, natural and free enterprise culture that attaches importance to social responsibility and emphasizes the cultural taste of the brand.

Furthermore, he developed the management concept of "long distance money management, close distance management" and "the end of a distance is the beginning of another distance".

In red dragonflies, these words are easy to understand and rich in meaning.

It is not only long but also useful to effectively manage the effective managers.

Three years after the establishment of the red dragonfly, the development of the enterprise is very good. Qian Jinbo feels that he is more and more busy.

At this time, he had the intention of devolution of "financial pen".

Why?

Because he felt that all the financial documents were signed by himself. He was very busy and had no time to audit.

Moreover, it is not worthwhile to take up a lot of time for reimbursement.

He felt that the boss should stay away from the money and stay away from him.

This is called "long-distance management of money, close distance management of people".

Who will give this pen to?

During a meeting in the city, he found that a general manager of other enterprises was very proficient in financial work.

Qian Jinbo can not help but think: if you ask this man to "manage money" for himself.

After the meeting, Jin Bo took a taxi with the general manager and went to the dock to cross the river by boat. It started to rain heavily. From the taxi down, he had to cross a bridge on the boat.

Qian Jinbo let the other person wait in the car. He came down from the car and ran to the nearby store to buy two umbrellas. When he came back, he was all wet.

This made the general manager very moved, and later he came to the red dragonfly to help Jin Bo, "manage money", and proved that his work was excellent.

Qian Jinbo has been adhering to the belief that human nature is good.

Everyone who meets for the first time thinks he is a good person and should trust each other.

His eyes are always looking for the sparkle of others.

He said, "for the first time, I always give others opportunities.

Because of this, I lost my chance. "

Because of this, he can quickly narrow the distance between people, and always find many powerful subordinates to help himself.

Qian Jinbo said goodbye: yesterday, the end of a distance is the beginning of another distance.

This is the same as "one phase".

Each goal must concentrate on finding proximity, and when the distance has disappeared, another new distance begins, and a new round of "seeking close in distance" begins.

This is Qian Jinbo's thought before the ten year celebration of the red dragonfly.

After ten years of birth, red dragonfly has entered the top 500 of the national private enterprises and the top 100 industries nationwide, with sales reaching more than ten billion RMB.

Faced with such achievements, Jin Bo began to consider what should be said in the upcoming 10th anniversary celebration.

In the afternoon, he sat alone in his office and began to think quietly. The first ten years passed, and flowers, wealth and applause were there.

But what is the distance between our capabilities and modern business management?

Can I lead the red dragonfly to the next glorious ten years?

With his pen, he scratched "10" randomly on the paper, and suddenly he saw "0" behind.

Zero!

Yesterday's glory is over. Zero is aimed at jumping to new goals, in order to start a new distance.

So Qian Jinbo set the theme of the celebration of ten years as "zero crossing".

He proposed that not only himself, but also every employee and even the whole enterprise should have a mentality of returning to zero, and should not indulge in the past successes.

The "one phase" and "the end of a distance are the beginning of another distance" and coincide with Dulake's most important principle of self-management.

In the book "effective manager", which focuses on how managers should manage themselves, the managing guru said, "if there is any secret to success, it is good at concentrating energy."

Effective managers always put important things first and do one thing at a time.

Managers should be dedicated. "The first principle is to get rid of the past which is no longer valuable."

Because a specific task of managers is to put today's resources into the future.

Managers should focus on tomorrow instead of yesterday.