Liang Liangsheng, The Richest Man In Hubei

Liang Liang Sheng, the richest man in Hubei, used 12 years to develop silk treasure from a small business to a large group company. Liang Liangsheng, the silk treasure group, looked like a "myth".

Without any background, Liang Liangsheng developed from a small unknown enterprise to a large group of companies with more than ten companies, tens of thousands of employees, annual output value of 2 billion, and duty paid 1.9 million, which took only less than 12 years.

In the meantime, its output value grew at an annual rate of 100%, and in some years it even reached 200%.

Some of its brands, such as "Shu Lei", have been able to compete with the United States' P & G company in the world's daily chemical industry in terms of market share.

In the 2007 Hurun rich list, Liang Liangsheng once again became the richest man in Hubei with 6 billion yuan assets. His ranking in the list rose from 218 last year to 116 this year.

In the year of 1951, Liang Liangsheng was born in Meixian, Guangdong province.

Liang's grandparents are all Indonesian overseas Chinese, but their parents have been living in China. They are all grass-roots cadres in state-owned enterprises.

Liang Liangsheng liked creating and business savvy when he was young.

When he was in grade six in primary school, Liang Liangsheng wrapped the copper wire in the wax paper of the engraved steel plate and tied it into a pformer. Then he cut the glass bottle with cod liver oil into a storage battery and finally formed an electric fish device in the river.

As a result, it can really reach the fish.

Later, the neighbor bought the electric fish with 60 yuan.

In 1968, Liang was put down in the mountainous area of Meixian, Guangdong.

In two years, Liang learned some university courses on the basis of a kerosene lamp.

In 1970, Liang was hired to mine in a state-run mine in Guangdong. Liang, 19, became a small miner in the mine and worked underground every day.

Due to outstanding performance, 1 years later, Liang Liangsheng became deputy secretary of the mine Committee and was responsible for the publication of the publication.

In 1982, Liang came to Hongkong with his wife. The family lived in a small house in Hongkong.

In 3 years, Liang studied the courses of shipping, English, international trade and economic management in Hongkong.

Through his two or three years of study, Liang Liangsheng has gained a new understanding of modern trade and international finance, plus his previous experience in the mainland, so that he can consider his personal development in combination.

In 1985, through the "Canton Fair", he learned that the domestic demand for sandalwood was urgently needed, and he contacted with domestic businesses. At the same time, he made several big businesses and made about $2 million.

With the money and management experience of breaking the monopoly of the daily chemical market, Liang Liangsheng sprouted the idea of doing business.

Liang Liang Sheng chose cosmetics as the starting point of entrepreneurship in 1986.

In March 1989, the silk treasure company was registered in Hongkong.

The choice of development base is an important matter for the future of the enterprise. Many friends advised Liang Liang to choose the base in Guangdong. But he believed that the location of silk treasure should be made into a national brand. If we want to choose it, we should choose a place with strong radiation.

In China, Wuhan is known as the "thoroughfare of nine provinces" because of its strong radiation and wide coverage in China.

Choosing Wuhan not only saves a lot of pportation costs, but also allows products to flow faster.

Through market research, Liang Liangsheng found that Chinese women's consumers prefer Japanese skin care products. In view of this characteristic, Liang dressed up the first product, Li Hua silk Bao, as a Japanese brand.

While vigorously promoting the concept of Japanese technology, it also took the effect of high-altitude bombing such as TV commercials, and silk treasure had a good start in a short time.

After Liang Liangsheng, he began to try to find new breakthroughs in the shampoo market, and the new product had a remarkable feature like P & G.

The "hair care and hair care" Shu Lei quietly came on the stage.

At the beginning, no one paid attention to Shu Lei.

P & G was aiming at Onie at that time.

Andy Lau and Zhou Runfa showed their black hair and Chinese products to the Chinese people.

As a result, P & G started advertising everywhere at the time of the news before 7 o'clock.

Therefore, the advertising density is not very strong.

The terminal marketing strategy of the company is a matter of pride and pride. In fact, silk Bao attaches great importance to terminal marketing in marketing.

Liang Liangsheng believes that this is their marketing work has always been a feature.

Silk Bao initially worked directly with the state-owned wholesale Station, using the pattern that no one else had, and the other businesses gave the goods to the wholesale Station, regardless of the wholesale ones.

Liang Liangsheng believes that, "ten years of practice has proved that the annual development of silk treasure is doubling speed. Apart from the weather and human resources, it is inseparable from the geographical position of Wuhan. It is also inseparable from the special marketing method of the state-owned wholesale and private terminal promotions we pioneered."

As a matter of fact, the special marketing method of state-owned wholesale and private terminal promotions has also played a key role in the early days of silk Bao.

Always watching the sales terminal is also an important magic weapon for Shu Lei to be proud of the group.

In 2000, Shu Lei was on the second seat of P & G's heavily fortified city shampoo market.

With Shu Lei as the pioneer, the silk Bao group began to break through the monopoly of Procter & gamble on China's daily chemical market, and then launched a series of brands, which have made remarkable achievements.

By 2001, the annual output value of the silk Bao group reached 2 billion.

In the early days of the development of the reporter's notes, Liang Liangsheng realized that silk Bao and P & G were hard hitting and hard hitting. They knew that they had tiger in the mountains, and decided to go to Hushan.

When other people are still in the television advertisement, the silk treasure has seized the consumer at the terminal step by step, and begins to grow and rise with this full, full encirclement and continuous plunder.

It is this kind of success without card playing that lets Liang create the myth of silk Bao and achieves personal wealth.