Ju Hong: The Experience Of Starting A Business Is The Wealth Of Life.

At three o'clock in the afternoon, Ju Hong, general manager of Tianjin Saiyu Food Co., appeared on the spot at the agreed place. The reporter in front of her was smiling, gentle, confident, but not strong.

Over the past few years, she has developed a bankrupt enterprise into a leader in the same industry, and has achieved a legend of returnees.

Ju Hong said frankly, the experience of starting an undertaking is the wealth of life. Hemingway likes to express her entrepreneurial feelings with "fishing better than fish".

Perhaps optimism and self-confidence are the biggest gains of her business.

Her work made her close to Tianjin. In 1998, Ju Hong, 28, had worked in two 500 strong companies. Her superior working conditions and steady life did not stop her.

Compared with colleagues from around the world, Ju Hong felt there were some shortcomings in his experience.

Gong Hong, who has been working quietly, has begun his career in France with the idea of "I should be able to do better."

During this period, Ju Hong, who has worked in a foreign company, chose the MBA course of the French higher business college.

Having a definite purpose, it not only made up for the defects in the structure of management knowledge, but also mastered another foreign language, French besides English, which laid a more solid foundation for her future career.

After the end of the course, Ju Hong was faced with the choice of turning left or right: "one is to go directly to big European companies, continue to be familiar with the" white-collar "world, and thoroughly integrate into the European corporate culture; the other option is to enter the local Chinese enterprises and always work in the Chinese position.

The final result was that I chose the latter. "

The reason why I made this decision, Ju hung told reporters, "the real reason for letting me return home is the patriotism of the then chairman Dai Weiguang and many overseas Chinese, and our very similar determination to make Chinese enterprises bigger and stronger."

This decision laid a foreshadow for Ju Hong's future venture in Tianjin.

When he talked about the coincidence of his first visit to Tianjin, Ju Hung said, "I took over the Sai Yi Food Co., Ltd., a Chinese entrepreneur who invested in Tianjin's Federation of industry and commerce to produce freeze-dried food. Because of poor management, the company is on the verge of bankruptcy.

Later, I bought most of the shares by Dai Weiguang, an overseas Chinese, and appointed me to be the general manager. In this way, I came to Tianjin.

When he arrived in a completely strange Tianjin, he took over the company that had been like a mess at the time. Everything had to start from scratch.

Speaking of the feelings at that time, Ju Hong told reporters: "when I first arrived, there was no family member, there was no friend, and the factory was my home."

With the arrival of Ju Hong, the operation and management of Sai billion began to improve. It took only a year and a half to make a beautiful turnover.

Today, Sai Yi food has been relocated to the airport logistics processing area, renamed Tianjin Saiyu Food Co., Ltd., the production scale is six times the previous one.

There are 13000 square meters of modern production workshop in the airport logistics processing area. At the same time, nearly 26000 square meters of workshops in the two phase of this year are also being planned. In Tianjin, Shandong, Liaoning, Heilongjiang and other places, there are thousands of acres of green raw material planting base, and the speed of development is difficult for other enterprises in the industry.

It is hard to imagine how the 30 year old Ju Hong had saved a bankrupt enterprise and made it a leader in the industry.

This is an entrepreneurial experience. Ju Hong believes that it is an optimistic attitude and self-confidence to support itself.

"Actually, when I took over the enterprise, the employees who could find another way out of the enterprise had already left the enterprise. The production and research and development of the factory were at a stagnant stage, even the wages of their employees could not be sent out".

The first thing I did at that time was to sell some of the idle assets and distribute them to employees as wages, and actively raise funds.

I started with recruiting new staff, exploring the experience of the old staff, and starting to mobilize the enthusiasm of every employee. "Freeze dried food processing industry" is strange to Ju Hong, but she soon came to the conclusion from her work. Her "pragmatism" also touched the employees of the enterprise. "I started to play my language advantage, using EMAIL and fax to carry out bombing connection with the large foreign companies in the same industry, sending samples constantly, asking fax constantly."

With sincerity and sincerity, the golden stone opens.

Two months later, Ju Hong finally waited for an answer: a large international food company in Britain was very satisfied with the sample and went to the factory to inspect it.

When we got the news, Ju Hong had just arrived in France, and the jet lag didn't turn over. She bought the return ticket immediately.

"Everything is in my expectation, after two tests, the company agreed to sign a cooperation agreement with us, but the problem is coming again. The British need to supply immediately, and our new production machine needs three months to arrive." Ju Hong did not choose to conceal the truth. She truthfully reflected her dilemma to the British side, and honestly changed the understanding of the other side. Not only did the contract remain unchanged, the British side also offered to help Ju Hong solve the machine problem and become a long-term partner of the company.

In this way, Sai began to open the international market step by step and embarked on the right track of development.

"Sincerity and communication are very important in international trade", Ju Hong told reporters: "when the credibility of" made in China "was faced with crisis in 2007, the order of Sai Yu not only did not decrease, but also received the comfort and encouragement of customers.

Sai reputation relies on its own sales terminals, and has the right to speak in international trade.

It is not only the international market but also focuses on developing the domestic market.

Now, you can find a new leisure food, Le Jia Jia fresh fruit slices, in the underground supermarket of the Tianjin and the Far East.

This kind of snack food produced by Sai Yu is positioned in the high-end market, not only with independent intellectual property rights and brand names, but also caters to market demand, playing a healthy brand.

"At present, consumer recognition is far beyond my imagination. It is expected that its domestic market share will reach 20% of the company's annual sales in 2008," Ju Hong told reporters.

It is a wise choice to combine domestic market with foreign market in the current international trade environment.

The growth of Tianjin is the biggest harvest. In fact, Ju Hong, who works in Hong Kong, has been in France for about six hours. She often has to work late into the night. She needs to migrate between China and Europe like migratory birds because of her work needs, but Ju Hong told reporters, "I am just doing what I should do."

It is her most luxurious enjoyment to spend time in her spare time reading.

Ju Hong likes to read the book of Jack Welch, a genius manager, and integrates some of his management methods into his own practice. "At the end of each year, I will follow Welch to write a letter to every employee of the company and write down my most sincere words to everyone."

With keen and exquisite management style, Ju Hong has built a united and efficient management team.

This team is just as mature as the enterprise.

When he talked about his entrepreneurial achievements, Ju Hong told reporters: "I have never experienced success, but I have been experiencing the process of growing up."