Ma Yun'S Experience Of Entrepreneurship: Learn To Speak No Before Temptation.

"Woodlouse must be stocked with seawater, and returnees must be cultured in freshwater."

Yesterday afternoon, Beijing the Great Wall Hotel, Alibaba chairman of the board of directors Ma Yun attended Alibaba Beijing network business forum, in the identity of an entrepreneur with more than 1200 network merchants of Beijing Tianjin Hebei Province to share how to do a good job of e-commerce.

Yesterday, Mr Ma introduced the experiences and lessons of the IPO to the representatives of the small and medium-sized enterprises, and put forward three pieces of sincerity: what you want to do, what you should do and what you can do.

Ma Yun said the Alibaba website expected the subscription to be 40 billion dollars before listing, but it did not expect it to raise 36 billion after the first leg of the Hongkong roadshow. After that, Singapore reached 60 billion and went to New York to raise 180 billion.

"Our initial offer price was HK $12, and people saw such a good roadshow, saying that 24 yuan can be issued.

More than 1 billion yuan per share.

If we raise the issue price to 24 yuan, it will be 12 billion more than expected.

What a great opportunity to make a fortune! "

Ma Yun called a team meeting that evening and told them that people would learn to speak No before temptation. Greed will pay the price and finally issue the price at HK $13.5.

The successor system is very important. When it comes to the company's team building and organization construction, Ma Yun mentioned an important point yesterday: the successor system. For this reason, he admitted that as a company's policy maker and manager, he should always think of someone who can replace you when he is sick or something else needs to get away, and repeatedly emphasizes that the company is not a person, and the company can not be kidnapped by anyone.

At the same time, Ma Yun talked about how the group sent Alibaba executives to study abroad in the second half of last year. They said they were only more than 30 years old, and needed to be promoted. After four or five years, they could take the place of Ma Yun.

"This is also a holiday for them. I don't want them to struggle with me until they are more than 60 years old. They complain to me that they have no life and no friends except work."

Ma Yun also witty will conclude: woodlouse must be stocked with seawater, and returnees must be cultured in freshwater.

The company sometimes needs luck. Ma Yun tells the small and medium-sized business representatives that a company will have three or four important opportunities in 5 or 10 years. If it is caught, there will be great development. Ma Yun said that Alibaba was lucky to have a successful listing last November 6th.

"The first idea was 17 days after the closing of a few days, and it was tentatively scheduled for November 2nd. It was Friday.

I think the country often releases some policies on Saturday and Sunday, and then postpones to Monday November 5th. But later, a friend of mine in Taipei invited me to give a speech for 500 entrepreneurs he organized. He could not break his promise. He chose the latter between the listing and his friends' commitments, and finally decided in November 6th.

Premier Wen Jiabao just announced the cancellation of QDII on that weekend. The Hang Seng Index fell more than 1200 points on Monday, and we went public on Tuesday. With the index's recovery and Alibaba website's expectations, we achieved good results on that day.

Ma Yun said, "just now, the host said I was more handsome because of my success. I did not agree with him yesterday. I just talked to a abbot. He told me that he looked at me from the heart and said that I look like this. It is because I have been thinking about some strange things all day long, so I have grown weird."

"I saw a magazine on the plane one day, and I saw a guy in the magazine. I said this man is a good cow!"

Turning to page second, I found this person to be me.

In fact, I am an ordinary entrepreneur, not the so-called hero of the media.

I do business with a sense of mission, I firmly believe that e-commerce will affect China and change the society.

I don't believe that games will change human beings. The three most powerful countries in the world, the United States, Japan and South Korea, are all exported, and we are only acting as an industry. "