Billionaires Made By Small Dumplings

There is a legendary entrepreneur in the United States. He died at the age of 5. He dropped out of school at the age of 14 and started wandering. At the age of 66, he took a few hundred dollars of social benefits and drove a broken car to sell his fried chicken formula to the restaurant. He was only successful at the age of 88.

This man is Colonel Sanders, the founder of KFC.

China also has a legendary entrepreneur. When he was 50 years old, he resigned from the vice president of the provincial level municipal hospital. He pedals tricycles to sell his own frozen dumpling. Now, 63 years old, he has become the founder of the world's quick-frozen food, and the annual sales volume of the company is nearly 2 billion yuan.

This person is Chen Zemin, the head of Zhengzhou San Quan food company.

A man's life and fortune are the most precious wealth of his life.

Chen Zemin said, "when I was young, work study and hard work in the youth created my character of not afraid of hardship, and made me realize deeply that only through labor can we create wealth."

Chen Zemin, at the age of 3, lived with his father as an artillery specialist and traveled around the country.

From an early age, Chen Zemin used his spare time to study work and study.

When I was 10 years old, I went to the cinema and the theater with my classmates to pick up cigarette butts and scrap and sell money to support the war to resist US aggression and aid Korea.

When he was in junior high school, he advocated work study and Chen Zemin learned to cut hair.

At weekends, he carries his schoolbag on his haircut tool and goes to the countryside to get his hair cut.

He went out to work together with his classmates, and he did all the work.

Looking for jobs everywhere, developing his ability to connect with business, and through labor, he learned more skills.

Chen Zemin's interest in innovation decides his successful fate.

From ore radio to vacuum tube radio, and then to semiconductor radio and TV, tape recorder, VCR, he can assemble and maintain.

When he was in high school, he used the principles of barber clippers to produce a harvester model for farmers.

In 1965, Chen Zemin graduated from medical school and volunteered to work in Sichuan.

Many inventions have been made in the work, and have been selected as "science and technology pacesetter".

In 1979, Chen Zemin was pferred back to the Fifth People's Hospital of Zhengzhou.

At that time, there was a large X ray machine worth hundreds of thousands of yuan but was abandoned after being flooded. At that time, Chen Zemin used his spare time in a few weeks to dismantle it and fix it.

He even modeled on a Japanese washing machine that he saw at the Beijing exhibition, making the first Zhengzhou soil washing machine.

In 1984, Chen Zemin was pferred to the second people's Hospital of Zhengzhou as vice president.

But he always wants to do something in his spare time.

In 1989, Chen Zemin and his wife borrowed 15 thousand yuan to start the "three full cold drinks Department", specializing in soft ice cream.

In the second year, the cold drink department made and sold the only sandwich ice cream in Zhengzhou with Chen Zemin's self-made equipment.

But every year after October, the cold drinks industry entered the off-season, and dozens of workers in the cold drinks Department did not know what to do.

In the past ten years in Sichuan, Chen Zemin and his wife learned how to make Tangyuan, rice sugar and other special foods to local people.

After returning to Zhengzhou, during the holidays, Chen Zemin and his wife had to make many dumplings for relatives and friends.

All those who have tasted praise.

At this time, Chen Zemin remembered that one year in winter, he went to Harbin on business. When he saw the local people making lots of dumplings, they put them in the cold outside, so he suddenly thought that dumplings could be frozen and dumplings should be able to freeze.

Moreover, freezing can solve the problem of keeping fresh for a long time.

3 months later, from raw material formula to production process, from single grain weight to packaging arrangement, from packaging materials to packaging design, from nutrition, hygiene to production, pportation and so on, Chen Zemin took out the overall design, made China's first quick frozen dumpling, and successively applied for quick frozen Tangyuan production invention patent and shape packaging patent.

In the second half of 1990, the TV play "Ling Tangyuan" was broadcast in CCTV. Chen Zemin immediately named the "frozen soup dumpling" that had just been developed, and registered for the first time "Ling", "three full Ling" and "three full" trademarks.

Now, the small dumpling has brought hundreds of millions of wealth to Chen Zemin, and created more than ten billion yuan frozen food market for China.

The company has created a unique product in the market, and the door of success has been opened to Chen Zemin.

But how can businesses and customers be accepted?

Chen Zemin took off the class, and nearly fifty of the year started pedaling the tricycle.

He pulls gas cookers and pots and pans to the non-staple food store in the city and cooks for people to taste.

At the end of December 1990, Chen Zemin pulled the quick-frozen Tangyuan to a famous grocery store in Zhengzhou.

After having tasted the "three full Ling dumplings", the head of the shopping mall agreed to try the two boxes in a dubious manner.

He also visited several shopping malls in Zhengzhou, and also won the "send two boxes to try" treatment.

However, on the second day, the managers hoped that Chen Zemin would supply a large quantity of goods for a long time.

Before the spring festival that year, Chen Zemin went to Beijing for a meeting. He took the quick-frozen dumpling model to the Xidan vegetable market.

After patiently explaining, the person in charge of the shopping mall agreed to enter two tons to trial sale.

The manager of the mall called and asked him to deliver another 5 tons at the fastest speed.

Since then, Chen Zemin has established sales channels in central cities such as Xi'an, Taiyuan, Shenyang, Ji'nan and Shanghai.

After more than a year of market development, Chen Zemin realized that quick-frozen food will grow into a huge industry, and it will be easy to quit in May 1992 to sell the soup dumplings and set up the "N three factory".

At that time, a set of imported quick-frozen machines needed about 10000000 yuan, and the domestic made about 1000000 yuan. Chen Zemin bought materials himself, designed and made them himself, and built the first quick-frozen Tangyuan production line in China, and formally embarked on the track of industrial production.

In the second half of 1992, Chen Zemin handed over the production management to his family. He drove a 4000 year old second-hand van, pulling the fridge, pots and pans, gas cooker, and selling it all over the country.

In the view of Chen Zemin, this is a very difficult experience.

But this is the stupidest way to open the market in all parts of the country.

Since 1993, the total output of the total has reached 30 tons.

In 1995, around the whole country, a large number of enterprises copied the "three full Lingyuan dumplings".

At this time, Chen Zemin judged the situation and decided to give up the investigation of his patent infringement on his peers.

He said: "quick frozen food is a very low technology industry. Patent lawsuits are hard to beat, and energy consumption is not worth the candle."

China's fast frozen food industry is in its infancy, and only one three can not meet the huge social needs.

The overseas frozen food industry is much more advanced than ours. If you obstruct your fellow countrymen, you will not be able to stop others from landing. Instead of letting overseas enterprises go straight in, you will be better able to work together to make the market bigger and faster, and form a national fast freezing industry with a certain resistance in a relatively short time.

And what I want to do is to practice hard and keep the leading position forever.

From 1995 onwards, the speed of development of the three systems has accelerated markedly, and is growing faster and faster.

In 1995, the three industries were rated as one of the 500 largest private enterprises in the country by the State Administration of industry and commerce. In 1997, the six ministries and commissions of the state listed the "three full foods" as the most competitive national brands in China. In 2004, the sales volume of enterprises was 1 billion 400 million yuan, ranking sixty-first among the top 100 taxpayers in China's private enterprises. This year, the sales volume of enterprises is expected to reach 2 billion yuan, ranking the leading position of China's fast frozen food enterprises.

Looking back on the way of entrepreneurship, Chen Zemin believes that the goal of a person's business can be very ambitious, but all of them must start at a small point.

"Why are people so strong in Wenzhou? Because buttons, zippers, lighters, shoes, toilets and toilet paper can be developed into a big industry.

Even in leather shoes on the street, Wenzhou people can make it a chain store and create a big business.

From the chef to the boss: he relied on the name of Zhang Yongli, the name of the soup dumpling: Wuhan's five Fong Zhai Food Trade Co., Ltd.: the birthplace of the chairman of the five Fong Zhai Food Trade Co., Ltd.: 1953, the birthplace of Hanyang, China: the director of the Yusheng River: the director of the former Wu business, Mao Dong's voice and hobby: swimming, ping pong, the eve of the Lantern Festival every year, the retired workers of the Castle Peak, the old men of the Han nationality, have to sit for nearly two hours, and then queue for two hours. To talk about

The "Tangyuan" of the "five Fang Zhai" is the four largest snack in Wuhan, together with "the beauty of the four seasons, the bean curd of the old Tongcheng, and the hot dry noodles of Cai Linji".

When it comes to these loud names, many people can't help but talk.

For these old brand snacks, many Wu Han people have an emotion that they can not give up.

There are countless loyal customers like the old man in the Lantern Festival. Zhang Yongli, the master of Wu Fang Zhai, always orders: stop the supply of supermarkets and make sure that the stores on Zhongshan Boulevard are sold, and each person buys only two Jin.

As for this, he was still apologetic: "there is no way out. It's all the way from home. If you don't bring it back, how can you get along with it?"

In order to let more people taste the delicious food of Wu Fang Zhai, we must take the road of modern industrialization.

Zhang Yongli's heart is like a mirror.

But the reality is that the company is big and small.

Now he is considering every day, steadily expanding the scale, and not allowing the company to carry heavy debt burden. This is like acrobat walking on the wire and needing balanced skills too much.

The "Wu Fang Zhai" was founded in 1946. In 2001, the old Wu Fang Zhai restaurant was restructured. Zhang Yongli, the deputy general manager and a 31 year old man, was promoted to the position of chairman of the "five Fong Food Trading Co., Ltd.".

Zhang Yongli has a stake of about 8%% and is the largest holder of shares.

After the restructuring, the old brand of Wu Fang Zhai entered a new starting period.

Zhang Yongli, who was born in the red case, was a "Chef". The chef, who was born in the red case, admitted that he was not "smart" when he was president.

When I go to Guangzhou, I really need to take a plane, go to the plane at 8 in the morning, return to the plane at 8 o'clock on the second night, and save a day's Hotel money.

He says that others are very "stingy" and he is not angry.

He has his own pride: he can guarantee a minimum wage of about 1300 yuan in the lower income restaurants.

"He eats bitterly all his life," he said.

Old worker Cao lady tells a reporter.

In 1970, Zhang Yongli, 17, became a chef in the public and private joint venture Wu Fang Zhai restaurant.

"At that time, it was very simple and focused on the collective."

Without burning the coal cinder, Zhang Yongli would use the weekend to make briquettes again.

He worked hard for all his dirty work and hard work. He was very appreciated by Ni Jincai, the founder of the restaurant.

In 1983, Zhang Yongli went to the restaurant management position.

In the production and shop operation of the workshop, glutinous rice dumplings are always sold in a bowl. They are seasonal and strong. But if we use modern production technology to make bagged semi-finished products, can not we sell tons of glutinous rice dumplings?

The old mode of production must be innovated.

Make up their minds, Zhang Yongli and others have tried their best to accumulate too little money for the production line, so they can find a relationship and build a production line.

In 1994, Wu Fang Zhai vacuum packed glutinous rice slurry powder and soup center were listed on the wholesale and retail sale, not only beautiful, good quality, and easy to carry, the shelf life of up to 18 months.

The baguai five Fang Zhai glutinous rice dumpling is known far and wide.

"After 2000, the old restaurant business is on the decline." the young generation of Wu Han people only knew that Wu Fang Zhai was selling snacks on the first floor. I didn't know that Wu Fang Zhai had two or three floors and four floors, three floors of property. It was very spacious.

Located in the golden section of Zhongshan Avenue, such a good property has been vacant for many years.

There are snacks for support, and the days of Wu Fang Zhai are not bad, but the business has not done much. This has been the heart of Zhang Yongli.

In fact, from 80s to the end of the last century, Wu Fang Zhai restaurant was once very popular. It was a great honour to enter the wedding hall of Wu Fang Zhai.

In the event of festivals, people who prefer to hold wedding receptions on the first floor snack area are few.

Zhang Yongli introduced Wuhan's private catering industry after 2000, and the old restaurants in the old city encountered bottlenecks.

Zhongshan