Who Should The Poor Venture Invest?

1, can borrow money - poor people's way of starting a business, old sun is an honest farmer in Leizhou, Guangdong, but likes to do business, always feel that he is a businessman.

But he didn't earn enough money to start his own business until he was 40 years old. He used the money to buy a motorcycle and started business in Leizhou.

In the city of Leizhou, Lao sun is the oldest and the one who can't make the most money.

At the age of 42, Lao sun's passenger business failed. The reason for his failure was in his own words, "business is too small."

Lao sun, who was intent on making the business bigger and stronger, sold his motorcycle, borrowed money from his relatives, and then joined up with two friends. At last, he got together 40 thousand yuan and bought an extremely tattered China Pakistan.

When he was 44 years old, Lao sun's operation business failed. At that time, Lao sun actually went bankrupt. In his own words, Lao sun himself was "unable to earn a living".

The old man who lost his way sold the broken china Pakistan and borrowed 80 thousand yuan to run to Guangzhou for the third time.

Like many people who earn the first pot of gold from small businesses, they have tried many kinds of business before they succeed. Although they have not accumulated wealth or are poorer than before, they still owe their debts, but they have a different wealth than those who have never done business.

2, avoid vicious competition -- the survival of the small business. The old man is helpless in Guangzhou. I heard that the new shoe city Zhanjiang has many people, and then they go to the new shoe city to get warm. The people who fish in the fish market all year long do not have any fishy smell on the fish.

After a few months in the shoe city, Lao sun wanted to understand one thing. The reason why Guangzhou's professional market thrived is because, compared to a larger market, the number of small operators is large, but it is difficult to produce vicious competition between them. Everyone can find a living space in various market segments.

As many successful small business operators have successfully done by reporters, these small operators have not actively sought competition because of their capital weakness, but also do their best to avoid vicious competition before they can survive in the space that can give full play to their respective advantages.

Lao Sun said: the professional market is the best space to avoid vicious competition.

Lao sun sun rented a pavement in shoe city, which was approved from the wholesale market of Guangzhou liberation South Road. At the beginning, what shoes sold and shoes were sold, and a pair of shoes could earn 5 yuan to 20 yuan. They could sell 30 pairs of shoes in one day and more than 100 pairs in holidays.

One year later, Lao sun began to customize all kinds of shoes and shoes in the wholesale market according to the market information of the pavement, and the business grew more and more.

Now, Lao sun has three shops in Guangzhou and also rents a shoe store.

This year, the 48 year old sun is going to open several shoe shops and run chain operations. For this reason, thousands of pairs of shoes have been stocked in the warehouse.

Lao sun bought a building in Guangzhou, and his wife, children, elder brother and sister-in-law came to Guangzhou.

Lao Sun said, "life is more than 4 years ago."

3, do business for the poor - poor people's way of operation.

Lao Sun said that his family was poor. He knew the psychology of poor people buying things. When he opened shop, he thought he wanted to do business for the poor.

Poor business is hard to do on the surface. Actually, it's better to do it. Poor people see less of the world, less critical about the quality and style of their products, and like to keep up with fashion.

Buying and selling is not only cheap but also fashionable. As long as your goods are cheap and fashionable, they must sell well, so Lao sun has been running 20 to 50 yuan low grade shoes and 60 to 100 yuan of mid-range shoes.

Lao Sun said: the townspeople should be prepared from sandals, leather shoes, sports shoes and slippers. They need four or five pairs of shoes a year, so many people in Guangzhou have a good market for shoes.

Lao Sun said, a 20 square meter pavement in shoe city, 9000 yuan for monthly rent plus water and electricity, and 100 yuan for shoes wholesale market at wholesale price, so that the amount of money required for each purchase is forty thousand or fifty thousand yuan, and the operating cost is eighty thousand or ninety thousand yuan.

As long as the operation is right, it is no problem to recover the cost two years.

Xu Qiyun, editor in chief: