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    The First Domestic Copyright Industry Financing Platform Was Opened

    2009/5/12 0:00:00 16

    Yan Xiaohong, Deputy Director of the General Administration of Press and Publication and Deputy Director of the National Copyright Administration, launched the trading system. On May 8, the first domestic copyright industry financing platform was officially launched in the International Copyright Trading Center in Yonghe Park. Sun Lijun, president of the Animation School of Beijing Film Academy, became the first beneficiary of copyright trading. The animated film Happy Run he is shooting will say goodbye to the problem of shortage of funds. Just before the opening of the trading system of the International Copyright Trading Center and the launch of the Beijing Copyright Industry Financing Platform, Sun Lijun's project attracted the attention of a financial institution and intended to issue loans for films. First listing 30 copyright trading projects worth nearly 100 million yuan "The first batch of cultural and creative projects listed has 30, involving film and television, music, animation and other fields, with a total value of nearly 100 million yuan. It includes the copyright of Sun Lijun's cartoon film Happy Running, and the copyright of some online best-selling novels. The first batch of listed projects include the copyright of the film Red Cliff developed in the field of new media, the copyright of the brand column Happy Ahead of Beijing Communications Station adapted into an animated film, and the copyright of the film version of the TV drama Struggle. "According to Yin Zhisong, the general manager of the International Copyright Trading Center, after the launch of the platform, small and medium-sized cultural and creative enterprises can freely trade through the platform to solve the financing dilemma. The reporter saw in the copyright trading center that the listing price of the film "Struggle" financing project was 4 million yuan, and the publishing license price of the animation "Joy Ahead" was negotiable. By logging on the network, investors can easily understand the detailed trading information of listed copyright products. Log in to the international copyright website and click on the trading center page to learn about the introduction of the listed projects, the display of work fragments, the listing price, contact information, etc. At present, copyright transactions in China are large in volume, wide in scope, small in subject matter, scattered and hidden, and difficult to manage. In view of these characteristics, the copyright trading system is divided into block trading system, centralized trading system, e-commerce platform and other modules. The broker agency trading system is implemented, and a normalized trading platform is built for copyright holders and copyright demanders, so that the copyright buyers and sellers can achieve information symmetry, full bidding, integrity Open market transactions guaranteed by law. Yin Zhisong introduced that the first phase credit line of the platform was 1.2 billion yuan, which was jointly funded by China Development Bank, Bank of Beijing, CITIC Trust, and Beijing Oriental Cultural Assets Management Company. Through the financial innovation model of copyright trust, it provides a window for small and medium-sized cultural creative enterprises and copyright enterprises to obtain funds. Copyright Trust Open a new channel for pledge of intangible assets The bottleneck of financing difficulties for cultural and creative enterprises lies in the difficulty of intangible assets evaluation of enterprises, the lack of powerful guarantors in the industry, which makes it difficult to give financial institutions sufficient confidence, thus causing financing difficulties for SMEs. Huang Xiangming, the chief accountant of Oriental Culture and Economic Development Group, explained that the copyright trading platform will adopt the copyright trust model when evaluating, which is the first initiative in the field of copyright financing. In the past, when cultural and creative companies with independent copyrights used intangible assets such as copyrights as collateral to lend money, it was difficult to persuade banks that even if banks lent money, they would usually be accompanied by collateral of physical assets. But when the trust company intervenes, the cultural and creative company trusts the copyright of the works to the trust company, which then uses this part of trust assets as collateral to assist in applying for loans. In case of fund problems, the trust company has the right to dispose the trust assets, which reduces the risk of the bank and the threshold of loans. At present, some projects have shown great interest in it. The copyright trading center plays a role of credit investigation in this process, assisting banks to find projects. The total amount of copyright transactions will exceed 1 billion yuan within three years "In traditional copyright trading, it is difficult for the buyer to confirm whether the seller is the real obligee, and the trading service platform can query the resource database of rights registration and filing to confirm the corresponding authorization. When paying, the buyer needs to pay the funds in a lump sum, and the platform will transfer the funds in installments according to the use." As for the development prospect of the copyright trading system, Yin Zhisong said that it is expected that after three years of development, It will realize the market value of more than 1 billion yuan of annual copyright transactions and more than 10 billion yuan of added value of copyright and related industries, which will play a positive role in intellectual property protection and the development of cultural and creative industries. Some experts said that the transparent operation process of the platform avoided the risks of rights confirmation and settlement in traditional copyright transactions. It will play a very important role in broadening the financing channels of cultural and creative enterprises and supporting the development of cultural and creative industries. On May 8, the International Copyright Exchange Center issued certificates for the first batch of brokerage members, including China Copyright Agency Corporation. The International Copyright Trading Center said that brokerage members need to pay a deposit to enter the trading system, while rights buyers and sellers do not need to pay the platform after paying a commission to the "broker". Transaction process ● The copyright applicant submits a transaction application, and the transaction center confirms the copyright owner by querying the filing situation. ● The agent recommends "brokers" to the obligee according to the type of transaction copyright. ● Listing The transaction copyright is listed to find buyers. ● Bidding units with purchase intention will bid to determine the buyer. ● Payment The Buyer shall make payment. Copyright, etc. shall be settled by installments according to the use conditions, and the total payment shall be made. ● Registration of copyright transfer as proof of right delivery.
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