Baby Supermarket

Hangzhou's "parent child workshop" is the world of infants and young children. Pacifiers, bottles, sleeping bags, children's wear, toys, science and educational supplies, skin care products and clothing are readily available and store more than 100 square meters of shops.

The owner of this store is Shen Xiaoqin and his wife.

At the beginning of the "parent child workshop", the situation faced by Shen Xiaoqin and his wife was not optimistic.

The rent is 130 thousand yuan a year, and it needs to be paid for one time. After the decoration, the money is 60 thousand yuan less in the purse. It has just opened for seven or eight and nine months.

How should we go on the way?

Shen Xiaoqin had made a successful attempt to open a "baby supermarket" and decided to make comprehensive supplies.

In the parent-child workshop, small baby pins, pillows and so on are available in various styles and prices.

Shen Xiaoqin often mocked herself as a grocer, "goods miscellaneous", her business characteristics.

She also spent the first time in this predicament, more and more customers, and most of them bought two hundred or three hundred yuan.

At present, there are more than 2800 kinds of baby products in her parent-child workshop. All kinds of baby's science and education series, toys, clothing, specialized products such as dental appliances, aspirator and special thermometer can be said to have everything.

Good goods need good supplies. At the very beginning, Shen Xiaoqin went to several good baby supplies stores in Hangzhou. He thought he had found a shortcut, but gradually found that the price was high.

After many twists and turns, she decided to explore for herself and find another shortcut.

For a time, she often shuttles in the stores of big business and baby products, and copies the telephone numbers of the manufacturers on the premises. The cost is reduced and the business is better.

After a few months of losing money at the beginning of the business, the business began to pick up.

The idea of "win a little deficit a year, two years flat, three years of profit" is a good idea.

At present, the "parent child workshop" plans to open several branches in the surrounding suburban counties. At the same time, it also introduces the scoring system on the basis of issuing paternity baby cards to the old customers.

In order to manage the comprehensive baby shop, Shen Xiaoqin thinks that the following points need to be noted: commodities should be whole and new.

Baby products stores first need to attract customers with complete products, so as to avoid the trouble of mothers purchasing separately.

On the choice of goods, we should be able to observe some large shopping malls or update them according to customers' reflection.

At the same time, in accordance with the source of tourists, age, reasonable matching of medium and high grade products.

The service should be friendly.

This is a constant commercial creed.

Customers should try their best to provide services, such as buying advice for customers, making instructions on usage and so on.

The positioning should be clear.

There are many brands of baby products. We should abide by the principle of "famous products entering famous stores" and choose the right grades according to the location of the store so as to meet the consumers' purchase mentality.

10 million business model: first, business investment.

1, storefront rent: generally choose two or three kinds of urban lots, 50 square meters of shops, the annual rent is about 60 thousand yuan.

2, decoration and equipment input: decoration only needs to highlight individuality and be neat and bright.

Add water, air conditioning and other equipment that must be purchased, a total of about 20 thousand yuan.

3, purchase funds: about 50 thousand yuan, more varieties, less quantity, try to fill the counter.

4, the initial salesperson 1, 500-800 yuan / month, in order to save money, they also need to serve as full-time salesperson.

5, taxes and fees: about 1000 yuan per month.

After conversion, the monthly fixed cost is less than 7000 yuan.

Two, operating income.

The average profit of the baby shop is around 25%, and the sales volume of 3-4 yuan per month is basically guaranteed.

It may be difficult at the beginning, but as long as the location is accurate and the business is in place, the road will go the better. Because the baby products are sticky, customers will not walk away easily once they are recognized.