Cardiac Entrepreneurship Project 800 Yuan To 2 Billion 500 Million Yuan

Cai Dongqing, a name previously unfamiliar to most people, however, with the success of the Guangdong animated animation culture Limited by Share Ltd (hereinafter referred to as "Ao Fei shares") in September 1st, the first cartoon concept stock was born in the A share market, and 2 billion 500 million of its wealth surfaced. This unfamiliar person has become the focus of discussion.

The farmer's family came from the relatives and friends to gather 800 yuan to start wealth accumulation.

In 22 years, 800 yuan became 2 billion 500 million, which surprised us; in the 22 year, the accumulation of wealth and hardship surprised us; the calm after the success of the 22 year surprised us more.

According to the prospectus, ORF shares the development, production and sale of animation toys and non animation toys, while the predecessor of orfei shares is actually a typical "OEM" toy production enterprise in the Pearl River Delta region.

Cai Dongqing will focus on building up the upstream R & D capability of his toy production by raising 466 million 700 thousand yuan.

After solving the problem of capital, Cai Dongqing also had to face the problems of lack of talents in animation industry, inadequate protection of intellectual property rights in domestic animation and toys, and immature market.

In September 1st, Guangdong's Austrian animation culture Limited by Share Ltd (hereinafter referred to as "Ao Fei shares") successfully met, which is the first animated concept stock in the A share market in 2 billion 500 million.

Cai Dongqing, the actual controller of Ao Fei shares, according to the prospectus, before this issue, Cai Dongqing held a total of 68% of the shares of Ao Fei. In addition, the second brother Cai Xiaodong and mother Li Liqing also held the 17% and 15% stake of orfei shares respectively.

ORF shares is a very typical family business in essence.

Financial weekly newspaper reporter tried to contact Cai Dongqing, but his personal assistant Miss Li declined to accept the interview with "Tsai Tsai's business trip". Another staff member also revealed that senior executives of Cai Dongqing, including the senior executives of Ao Fei, are currently preparing to list in Beijing.

Our headquarters is located in the Audi Industrial Park, Chenghai District, Shantou, with offices in Guangzhou.

According to the prospectus, orfei shares issued 40 million shares of the current stock, and the total share capital reached 160 million shares. Cai Dongqing will still hold 51% of the shares and 81 million 600 thousand shares.

The prospectus shows that in 2007, ORF shares realized a profit of 0.52 yuan per share. If the average price earnings ratio of the small and medium board in September 11th was 40 times, the share price of orfei shares should be around 21 yuan, so that Cai Dongqing could sit on nearly 1 billion 700 million yuan of book wealth. His second brother Cai Xiaodong and his mother Li Liqing's book wealth also reached 420 million yuan and 370 million yuan respectively.

The listing of ORF shares will make the Cai Dongqing family's huge fortune of at least 2 billion 500 million yuan surfaced.

Cai Dongqing was born in Chenghai District of Shantou City, Guangdong Province, a farmer's family.

According to relevant media reports, after graduating from junior high school, Cai Dongqing worked in a hardware factory for a year or two.

In 1986, Cai Dongqing, with the support of a teller mother, collected 800 yuan from his relatives and friends, and bought a hand press to make a trumpet.

Cai Dongqing chose to cooperate with a cousin who made the touches. However, because of the unsalable products produced later, the venture soon ended in failure, and the cost was basically lost. In desperation, Cai Dongqing had to go back to work in the factory again.

Cai Dongqing got second chances to start a business in that factory.

One day, the boss took a big horn from Yiwu and asked Cai Dongqing if he could copy it.

After many efforts, the loudspeaker produced in Yiwu was copied to them, and the sales volume of the loudspeaker was also unusually hot.

At that time, Cai Dongqing also got second opportunities to start his own business. Under the inspiration of the success of imitation of Yiwu's big loudspeaker, he opened another 5 sets of molds, bought 5 injection molding machines, and started his small processing plant.

Over the next few years, Cai Dongqing completed his first accumulation of primitive capital.

Cai Dongqing's toy four-wheel drive car contributed to the two capital accumulation. In 1992, it was the second turning point of capital accumulation.

At the end of July, Cai Dongqing went to Hongkong with the regiment.

In Hongkong, Cai Dongqing accidentally saw a toy four-wheel drive car made in Japan and had a hunch that the toy four-wheel drive market would be good.

In the next two years, Cai Dongqing focused on how to imitate the four-wheel drive vehicle. At that time, the technology level in Shantou was relatively low, and Cai Dongqing came to Shenzhen to produce gears.

In 1994, the four-wheel drive vehicle was officially put into the market. After that, Cai Dongqing and Guangdong television co operated a four-wheel drive competition, which greatly increased the sales volume of four wheel drive vehicles.

In the meantime, Cai Dongqing invested 800 thousand yuan to register Audi Toy Industrial Company (hereinafter referred to as Audi), which is the predecessor of Audi shares.

At that time, Audi still did not get rid of the model of "plagiarism".

In 1996, Audi hosted the four-wheel drive competition again. The partner was the State Sports General Administration. The four-wheel drive competition was included in the national competition and the national Audi cup competition was held.

Cai Dongqing initially established a nationwide sales network.

In addition, Cai Dongqing's "four wheel drive kid" animated cartoon, which was introduced from Japan with a huge sum of $1 million 100 thousand, is popular in China. It also makes the four wheel drive car popular among the children of two big cities in China.

Audi's income was over 100 million yuan in the year.

In fact, Audi still stays at the level of "plagiarism" and does not have enough self research and development ability. In fact, it has formed the biggest bottleneck in the development of Audi. In 2004, the performance of Audi had fallen into an unprecedented low because of no new products, such as the introduction of Audi.

Audi, in the predicament, began to seek ways to create research and development independently, and to get through the animation toy industry chain.

In August 2004, Cai Dongqing officially registered in Guangzhou "Austrian flying animation company" (hereinafter referred to as Ao Fei).

However, it was not until two years later in 2006 that Cai Dongqing was officially authorized to have a copycat animation, "fire boy king 1".

The predecessor of its flagship animation derivative product, Audi's "Yo Yo" from Japan in 2000, was not ideal at that time.

According to the prospectus, orfei shares the development, production and sale of animation toys and non animation toys. At the same time, orfei shares its animation and video production and distribution business through its subsidiaries, so as to drive the sales of related animation and entertainment products.

The animation industry's biggest profit is broadcasting, distribution, derivatives sales.

Cai Dongqing's intention has been very clear, that is to get through the animation industry chain, in order to get a better return on profits.

According to the prospectus of Ao Fei shares, the gross profit rate of animation toys developed by AO Fei shares has reached 52.97%, while the authorized development of the animated toys is only 37.76%, and the gross profit rate of non animation toys is only 15.53%.

However, it is not easy to get through the animation industry chain.

Previously, the series of "fire boys" and "battle king EX" were all authorized by AO Fei to entrust the other party's shooting mode, and no animation works were taken by themselves.

The fund problem is the first one. "Domestic anime has had several excellent works such as" making havoc in heaven ", but after all, it is a minority, and few of them did not realize the industrial chain in the same year. After the animation was finished, it did not develop further its derivatives.

Lin Qiang, an animation expert at Guangdong University of Business, said.

"The animation of market operation has been rising in recent years, but there are basically no well done enterprises in China. If we want to find one, Hunan's dream is still a better one in the industry."

Lin Qiang said.

In addition, capital investment is also a more fatal bottleneck. In the recent successful "Fengyun decision", its cost is about 10 million yuan, of which production costs are about 5 million, and the marketing cost is also close to 5 million yuan.

This is not acceptable to most toy enterprises in China.

Ao Fei's "fire boy king" is only a real person shooting plus some two-dimensional animation lens, the cost is lower, the cost of production is estimated to be between one and two million.

If the 3D animation is better, the cost of Kung Fu Panda abroad should be close to 1 billion yuan recently.

Lin Qiang said.

He also pointed out that for small and medium-sized enterprises, because of the huge investment cost and the slight change of the market, it is difficult for enterprises to recover the cost, let alone profit, so small and medium enterprises rarely participate in the production of animation and video.

"The cost of 3D animation is much higher than that of 2D animation because of the need to provide powerful servers and touch tools."

Yang Qian, senior technical expert in animation industry, explained.

It is obviously the first issue that the funds are to be resolved.

According to the prospectus, 205 million yuan will be invested in the animation, film and television production and derivatives industrialization project, which is raised by 466 million 700 thousand yuan.

The remaining funds will be used in the construction of animation derivatives production base and the optimization and upgrading of market channels.

Talented people are still lacking in talent. Cai Dongqing is also a major obstacle for people to map out the animation industry chain.

The Chinese animation technology is absolutely first-rate in the world. A senior veteran figure in the Japanese animation industry praised China's technology.

The biggest bottleneck of domestic animation is the lack of creativity, that is, no story telling, and more accurately, it will not be commercialized.

Creativity is not something that can be cultivated in one or two days.

Lin Qiang pointed out that the Guangdong University of Business and Communication University of China, which were trained in the forefront of animation training, were also in the initial stage.

On the one hand, it will continue to recruit talents, and on the other hand, it will also cultivate internally, and specially put forward that "in 2007, the company set up a professional animation training course in cooperation with Guangdong University of Business", but in fact, the cooperation with Guangdong University of Business was not discussed because of the larger differences between the two sides.

Lin Qiang, who is familiar with the project, said: "the training scheme of the enterprise is more radical and can not be done as a school."

The so-called training program is still "water month".

For animation, film and television production, creativity is undoubtedly the first, and no creativity, Austrian flying shares are clearly difficult to get through its extremely eager through the animation industry chain.

Once again, "the domestic intellectual property system is not perfect, so it is very difficult to guarantee the intellectual property rights of enterprises."

Lin Qiang said.

Another senior animation personage also pointed out that due to the above reasons, "animation works developed by the animation industry are very easy for others to marry."

Prior to this, the chief executive of block animation received the interview with Shenzhen business daily. It also said that the lack of intellectual property rights protection and immature market were also the reasons why block animation was slow to invest in animated toys.

The square that occupies the resources advantage still cuts the products that can become a complete industrial chain into two incoherent squares.

Foreign famous manufacturers, including MATTEL, Japan, Lego and Denmark, will be able to compete in the Chinese market.

It can be predicted that the ten year vision that ORF shares has claimed on its website that "becoming a world-class animation culture industry group" will never be as easy as shouting.