China'S Ten Largest Industry Of Wealth Creation In The Future
1., there is an old saying in China that "food is the food of the people". China has been paying great attention to food since ancient times.
What does the American life look like in heaven?
A classic answer is: take the wages of the United States, live in the British house, marry the Japanese wife, eat the Chinese meal.
As shown in the table below, the catering industry is already a very mature industry in China, and turnover has increased by two digits in 13 consecutive years.
Source: National Bureau of Statistics (2004 figures for China Hotel Association). Chinese restaurants are widely distributed and widely distributed.
For example, Fujian Sha Tin snack bar, Chongqing snack bar and so on can be seen everywhere in China; the island coffee comes from Taiwan, but there is only one coffee shop in the Taiwan area, and chain operation in the mainland of China has sprung up everywhere.
Data from the China Hotel Association data show that the average Chinese restaurant spends only 36 dollars a year in the restaurant, while the Americans are 1000 dollars, 36 and 1000, which has 30 times room for growth.
Therefore, our first proposal is to make the catering industry to make its own characteristics and realize the scale of industrialization.
The number of restaurants in the United States is only 23% of China's total, about 87, but the number of food and beverage workers in China is 42%, so our second proposal is to improve the quality of service and absorb more labour force.
In Japan, there is a shop that sells donuts only, has opened a lot of branches in Japan, made a lot of money, in South Korea there are ginseng chicken stores; in Taiwan, China has a chain store specializing in ice selling; in Hongkong, China, some people only sell tortoise paste.
No matter what we do, we can grow bigger and stronger as long as we form industrial scale.
Taipei held a whole Taiwan beef noodle competition. Through this competition, the sales volume of beef noodles in Taiwan increased by 400%.
The purpose of Singapore's cookery competition is also to promote the catering industry.
Therefore, the prospect of China's catering industry will be broad in the future. Its development trend will be simplification and quality, and there will be more market space for mining.
But what we should pay attention to is that if we want to really become bigger and stronger, we must have a complete industrial system, a scientific industrial process and a matching education and training system.
2. quench thirst for 1 billion 300 million people. The beverage industry "boil kettle of water to taste fragrant tea, taste its flavor and its environment."
The taste of China's beverage market has shifted from sweet and greasy carbonated drinks to diversification.
The market share of American Cola has dropped from about 80% of the highest to 20% today.
In 1982, China ranked the beverage as a national planned management product, with an annual output of 400 thousand tons.
In 2003, China's annual output of beverage has reached 23 million 710 thousand tons, of which 23 million 710 thousand of the total packaging water accounted for 40%.
According to the end of 2003, China's consumption of barreled water reached about 30000000000 yuan, and was growing at an annual rate of 16 3%.
People's demand for water is actually a thirst for health.
In modern society, people's life is getting better and better, and their purchasing power is stronger and stronger.
However, with the development of industry, environmental pollution is becoming more and more serious, so people's demand for high quality water is becoming more and more intense.
When a person has enough purchasing power, he will use barreled water even if he cooks.
The packaging water in the future market will not only be the general packaging water, but also emphasize its natural and functional properties.
The case of farmer's mountain spring mineral water is a famous brand in China's drinking water market. It emphasizes that its water comes from Qiandao Lake, natural, healthy and beneficial to human body.
Some people in Japan sell a product called "Mt Fuji air".
Mt Fuji is the holy mountain of Japan. Everyone hopes to climb to Mt Fuji to breathe the fresh air at the top of the mountain.
But many people are unable to go to Mt Fuji in person by all kinds of restrictions. So there are smart people who collect air from the top of Mt Fuji and use pipes to pport them down the mountain and then sell them.
They sell not only air itself, but also people's desire for health and purification of their souls.
Statistics show that China's juice consumption per capita is only about 1 litres per year. It is the world average 1/7 and the average American 1/45.
There are probably 350 brands of fruit juice products in China, and the total output is growing every year.
The personalization characteristics of future fruit juice products will become more and more obvious. The product trend will develop in two directions: one is to pursue the harmony of freshness and flavor; one is to pursue the nutrition and health of fruit juice.
These two directions will develop together.
In every case, everyone needs to eat a certain amount of fruit every day, but sometimes it is not convenient to eat fruit, such as peeling pears, and not having good fruit taste. These problems can be solved after making fruit juice.
Taiwan's unification group has built a large factory in Xinjiang to make tomato juice, because tomatoes are rich in vitamins.
Now many places have squeezed juice shops, because people are not satisfied with buying only packaged fruit juice, but hoping to drink fresh juice that is freshly squeezed. This is also a very important trend.
In 1982, the annual output of beverage in China is only 400 thousand tons, with only one soda.
In 2003, China's annual beverage output reached 23 million 710 thousand tons, including varieties of bottled (bucket) water, carbonated drinks, fruit juice, tea drinks and milk drinks. To a certain extent, functional beverages that regulate human functions are becoming more and more popular in the market.
The case of Wahaha Group, the largest beverage company in China, broke through 10 billion yuan in 2003 and became the fifth largest beverage manufacturer in the world, after four multinational companies such as Coca-Cola, Pepsi Cola, Cadbury and kraft.
Coca-Cola is the leader of the carbonated beverage industry. It entered the Chinese market in 1979. Besides its carbonated drinks, its enterprises in China also involve tea drinks, drinking water, fruit juice and so on.
In 2003, Coca-Cola occupied 24% of China's beverage market.
3. shelves, wind and cloud, department stores and retail businesses, when people have certain purchasing power, they want to have something that belongs to them. Therefore, with the development of China's economy, the market space of the retail industry will also increase.
"Seeing the economy from the basket" and "seeing the economy from the shelf" are all intuitive analysis.
The department store industry has been declining and flourishing. The window display is monotonous and colorful. It is not only a mirror of China's reform of market economy, but also a reference for people to predict the future of China's economy.
According to statistics, in the past 11 years, China's retail industry has maintained an average annual growth rate of 16 to 37%.
However, the retail industry is still not developed enough. It is still in a stage of extensive operation. In 2001, the retail sales accounted for only 3.92% of the gross national product. As early as 1995, the retail sales in the United States had reached 23000 billion US dollars, accounting for 32% of GDP in the US.
As of 2004, WAL-MART has 35 stores in China, and plans to open another 50 in five years, when it will reach 85.
Every year, WAL-MART directly purchases more than 10 billion US dollars in China.
Carrefour, France, has 53 supermarkets in China by the end of 2004. Since 2004, it has planned to open 10 stores a year, and has established a global sourcing base in Wuhan. The annual procurement volume in China has reached 10 billion dollars.
4. has made a lot of money in the cosmetics industry. Chinese women have never been so fond of beauty as they are now. Even expensive imported cosmetics have a large number of followers.
The rapid growth of China's cosmetics market confirms the saying: "women's money is the best way to make money."
It is also necessary to add "men's money is not hard to make", because Chinese men, who have always been known for their serious conservatism, have begun to pay attention to the problem of "face".
China's cosmetics industry has a large market. The annual growth rate of China's cosmetics industry is much higher than that of the national economy. In the past ten years, the average growth rate of the cosmetics industry has reached 13%. In 2003, the scale of cosmetics sold in China reached 52 billion yuan.
People in the industry estimate that in the next few years, the sales of China's cosmetics market will maintain a growth rate of about 15% per year. By 2010, the total consumption of China's cosmetics market will reach 80 billion RMB.
Statistics show that China's juice consumption per capita is only about 1 litres per year. It is the world average 1/7 and the average American 1/45.
There are probably 350 brands of fruit juice products in China, and the total output is growing every year.
The personalization characteristics of future fruit juice products will become more and more obvious. The product trend will develop in two directions: one is to pursue the harmony of freshness and flavor; one is to pursue the nutrition and health of fruit juice.
These two directions will develop together.
In every case, everyone needs to eat a certain amount of fruit every day, but sometimes it is not convenient to eat fruit, such as peeling pears, and not having good fruit taste. These problems can be solved after making fruit juice.
Taiwan's unification group has built a large factory in Xinjiang to make tomato juice, because tomatoes are rich in vitamins.
Now many places have squeezed juice shops, because people are not satisfied with buying only packaged fruit juice, but hoping to drink fresh juice that is freshly squeezed. This is also a very important trend.
In 1982, the annual output of beverage in China is only 400 thousand tons, with only one soda.
In 2003, China's annual beverage output reached 23 million 710 thousand tons, including varieties of bottled (bucket) water, carbonated drinks, fruit juice, tea drinks and milk drinks. To a certain extent, functional beverages that regulate human functions are becoming more and more popular in the market.
The case of Wahaha Group, the largest beverage company in China, broke through 10 billion yuan in 2003 and became the fifth largest beverage manufacturer in the world, after four multinational companies such as Coca-Cola, Pepsi Cola, Cadbury and kraft.
Coca-Cola is the leader of the carbonated beverage industry. It entered the Chinese market in 1979. Besides its carbonated drinks, its enterprises in China also involve tea drinks, drinking water, fruit juice and so on.
In 2003, Coca-Cola occupied 24% of China's beverage market.
3. shelves, wind and cloud, department stores and retail businesses, when people have certain purchasing power, they want to have something that belongs to them. Therefore, with the development of China's economy, the market space of the retail industry will also increase.
"Seeing the economy from the basket" and "seeing the economy from the shelf" are all intuitive analysis.
The department store industry has been declining and flourishing. The window display is monotonous and colorful. It is not only a mirror of China's reform of market economy, but also a reference for people to predict the future of China's economy.
According to statistics, in the past 11 years, China's retail industry has maintained an average annual growth rate of 16 to 37%.
However, the retail industry is still not developed enough. It is still in a stage of extensive operation. In 2001, the retail sales accounted for only 3.92% of the gross national product. As early as 1995, the retail sales in the United States had reached 23000 billion US dollars, accounting for 32% of GDP in the US.
As of 2004, WAL-MART has 35 stores in China, and plans to open another 50 in five years, when it will reach 85.
Every year, WAL-MART directly purchases more than 10 billion US dollars in China.
Carrefour, France, has 53 supermarkets in China by the end of 2004. Since 2004, it has planned to open 10 stores a year, and has established a global sourcing base in Wuhan. The annual procurement volume in China has reached 10 billion dollars.
4. has made a lot of money in the cosmetics industry. Chinese women have never been so fond of beauty as they are now. Even expensive imported cosmetics have a large number of followers.
The rapid growth of China's cosmetics market confirms the saying: "women's money is the best way to make money."
It is also necessary to add "men's money is not hard to make", because Chinese men, who have always been known for their serious conservatism, have begun to pay attention to the problem of "face".
China's cosmetics industry has a large market. The annual growth rate of China's cosmetics industry is much higher than that of the national economy. In the past ten years, the average growth rate of the cosmetics industry has reached 13%. In 2003, the scale of cosmetics sold in China reached 52 billion yuan.
The industry estimates that in the next few years, the sales of China's cosmetics market will remain at an annual rate of about 15%. By 2010, the total consumption of China's cosmetics market will reach 80 billion yuan.
In 2005, "Super Girls" has been popular in China. 400 million people in the country are watching this program. Through this program, a number of new stars have been created and made.
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