Pet Funeral Brings Prosperity To The Rich

Li Jianzhong, a 43 year old man from Chengdu, is the first Chinese founder of pet funeral business.

In 1997, the personal assets amounted to about 10000000, including a cosmetic factory, a plastic factory, a teahouse and a sales company.

In 2002, it was penniless because of the failure of investment.

By the end of 2004, the idea of pet funeral has revival and his profit has been 300 thousand for half a year.

When Li Jianzhong worked in Chengdu Xinhui home cosmetics factory, his friend sent him a wolf dog called the black panther. He loved the dog very much. When he started his own business, he also set up a company called "green Shuang" pet products company.

Li Jianzhong, who wants to expand his business, has been losing money because of blind expansion and improper employment. In early 2000, Li Jianzhong's multimillionaire life was completely over.

At this time, Li Jianzhong was almost knocked down, and the cold words came with him. "Call you attention, you do not listen, now you have finished the money", "you are a black sheep."

The only gratifying thing is that the Black Panther is going to stay with him. He wakes up in the morning to brush his teeth, the Black Panther pushes the toothpaste nearby, Li Jianzhong smokes, he sends a lighter, Li Jianzhong takes the beer, it looks for the bottle opener.

Li Jianzhong feels that whether he is rich or poor, only the Panthers have been quietly concerned about themselves. The Panther is his most sincere friend.

In 2003, Li Jianzhong decided to go back to Chengdu to develop. The Black Panther first went out to greet him. Li Jianzhong quickly pulled out the food that he had already prepared for the Panther, and the Panther ate it with relish.

The Black Panther is not as strong as before. Li Jianzhong suddenly realized that the leopard was getting old. The leopard had been with him for 13 years.

Soon after he returned to Chengdu, the Black Panther died.

When Li Jianzhong saw that the panther was no longer moving, he burst into tears.

Sad sad, black panther behind things are very troublesome, black panther size is quite large, it is very troublesome to deal with.

After many twists and turns, the black panther was buried in the suburbs.

Li Jianzhong always missed the black panther. When he had time, he took a car to bury the black panther and sat quietly for one or two hours.

One day, he saw a dead poodle thrown into a trash bin and wearing a red vest.

Li Jian in the center of a sour, "how can the owner of the puppy do this?"

He suddenly thought of his black panther. At this moment, he suddenly had an idea: pet dead, nobody cares, can I come to pet's "behind the scenes"?

A bold attempt to bury a dog, the first 1200 yuan for a dog, a lot of pet owners don't know how to deal with pets after they die. What is the right way to do a pet funeral? Li Jianzhong is also confused.

A phone call from a pet hospital gave him a train of thought.

In 2004, August, a pet hospital in Qingyang District of Chengdu told him that a woman who had been kept for more than 10 years died, and the woman did not know what to do.

Li Jianzhong arrived at once and told her the story of her dog, and he said, "we want to help your dog take care of your back." what do you think?

The woman was surprised. "What are you going to do?"

Li Jianzhong saw the middle-aged woman interested and said quickly, "we are going to make a funeral for the dog, find a cemetery for your dog, then bury it, and plant a tree on the cemetery, so you can visit him often."

The woman asked, "how much do you charge?"

Li Jianzhong probably estimated it and said, "it's estimated to be around 500."

At that time, the lady asked, "do you have my dog solved by 500 yuan?"

She thought the funeral was too simple and priced unsuitable. She thought it could be more grand. "If I do well, I will pay more money."

Then, the lady told the story of her and her dog.

Originally, when she was a girl, the puppy began to accompany her, watched her grow up, and then married, the puppy witnessed her 12 years of life. "Puppy is already a part of my life. She watched me never mature to maturity, I love it, and I hope I can have a place to see it later."

This is a great encouragement to Li Jianzhong. He combed his mind from the beginning: if we do pets funeral, we must first find the cemetery and have a better atmosphere, but where can we find the cemetery?

At this time, he thought of his friend Peng Cheng, who was in Pengzhou, Chengdu. Peng Cheng had a barren hill in Ge Xian Shan town, Pengzhou.

In October 2004, when Li Jianzhong found Peng Cheng, Peng Cheng readily agreed to his request and asked for a pet funeral.

In November 19th, Peng Cheng obtained the business license of "individual pets and funeral products and retailing products" from the industrial and commercial bureau of Pengzhou, Chengdu. This is the first business license for pets to be buried in the country.

The two also took an attractive name for the pet burial Cemetery: Heaven post.

In November 21st, Li Jianzhong's paradise post received the first order.

It was a Scotland Shepherd named "cocoa". Li Jianzhong first dug up the cemetery, laid the plastic dog in front of the tomb, placed two rows of flowers, and two staff carried "cocoa" to the grave. The other two followed their rear hand with fireworks to the sky.

After burying, he set up a tombstone for "cocoa".

Finally, two species of seedlings were planted.

Li Jianzhong also asked someone to burn the whole process into VCD CD-ROM to commemorate the owner.

The owner of the dog looked at Li Jianzhong's work very carefully and thoroughly, and was very grateful to Li Jianzhong.

Li Jianzhong received 1200 yuan for the bill.

The success of Li Jianzhong's first success made him confident. He felt that this helped both pets and environmental protection, and he also had the chance to stand up again.

There are 72 pet hospitals in Chengdu. There are more than 2000 pets in the pet hospital every month.

This is a very promising market, Li Jianzhong said. "We are the people who love their lives. We must let these creatures who come to heaven have their own destination instead of being thrown into the trash bin tragically."

Once, Li Jianzhong received a special list. The owner of the pet dog was a national actor. Li Jianzhong considered that the customer was very demanding on music and decided to choose a good tune for the funeral.

When the actor saw the funeral VCD, he was very satisfied. "Your funeral is very well done. The music is so wonderful.

I have kept another dog in my family for 9 years, and I will make a reservation for you now. "

This is a reminder of Li Jianzhong that to make pet lovers accept his "Heaven post", we must do better service.

So they set up cemeteries management center, reception station, cemetery reception station, funeral group, etiquette group and other service workers. When the pets were buried, there were bands playing music, and all kinds of ornaments. Finally, a tree was planted. The management center maintained trees all the year round to ensure its good growth; the cost of the cemetery was shared by the pet owners and managed by the cemetery management center.

How can we let more people know the "Heaven post" after having such a good hardware environment?

Li Jianzhong decided to locate the funeral objects as aristocratic pets, and regard pet hospitals as the main marketing channel.

He visited a pet hospital in a pet hospital and told his thoughts to the pet hospital.

In less than a month, the heaven post has made a funeral for more than 10 pets recommended by the pet hospital.

The "Heaven post" soon became popular in Chengdu's pet circles, and many pet lovers called to inquire about the details of "Heaven post".

In order to better meet the needs of pet lovers, Li Jianzhong classifying service contents into comfortable, ordinary, standard and luxurious, distributing different services according to different levels, making different rites, and of course, the price positioning is more accurate, ranging from 300 yuan to 3000 yuan.

Li Jianzhong built many supporting facilities at the "Heaven post" station: fishing area, sightseeing area, exhibition hall of meritorious dogs, dining and entertainment areas, pet playgrounds and so on.

Market prospect: the pet funeral industry is a mature industry abroad. According to statistics, the annual output value of pet market in Britain is as high as 3 billion 500 million pounds.

Pet funeral industry can provide services such as cremation, coffin, pet cemetery and consolation card.

In Japan, businesses have uncovered the business opportunities of pets, which include pets cremation, Pets Funeral, pet burial grounds, and even temples dedicated to pets.

According to statistics, the average number of pet corpses discarded annually in Shanghai is nearly 10000.

At least 20% of pet owners have pets' funeral needs.

At present, the market potential of China's pet economy can reach at least 15 billion yuan.

Early stage work: 1, first of all, we need to apply for the relevant license to the industry and Commerce Department.

Li Jianzhong's "Heaven post" licence has been changed from "pet funeral and supplies retailing" to "harmless disposal service and sale of pet corpses in accordance with the provisions of laws and regulations" at the request of the commerce and Industry Bureau.

2, if you choose burial, you need to choose a good barren hill and wasteland.

3, cooperate with the local pet hospital.

They can get more information from their owners.

Profit analysis: pet funeral can be classified according to different grades, which can attract more pet lovers, and the fees can fluctuate between a few hundred dollars and thousands of dollars.

He can also make specimens for pets. At present, the price of a Persian cat specimen is around 4000 yuan.