Bai Dongqing: Gold In Exhibition Market

A post-80 generation girl who started business from scratch, chose a business that leveraged by capital.

In a short span of two years, she has hosted many large exhibitions in Chongqing, including the second creation Expo held in Chongqing last year.

A successful exhibition leveraged 6 billion yuan of funds. In November last year, the second Chongqing venture Expo held by Chen Ping Ping Convention and Exhibition Center was reported by various municipal media.

Reported that during the exhibition, there are more than 6 billion yuan admission, ready to find investment projects.

According to incomplete statistics, more than 60 thousand people watched the exhibition, and more than 300 high-tech patents and start-ups were unveiled.

When he talked about the hot scenes of the exhibition center, Bai's face burst into laughter.

Because she was the one who was born in 1980, graduated from Wuhan University and has a cheerful and generous girl.

This year's innovation Fair has won a high reputation for catching up with the wave of entrepreneurship. The company has also established a good reputation in the society.

So far, the company has held 20 exhibitions, and has gained a firm foothold in the exhibition industry.

Because of the good fortune of the Expo, their company is going to "prepare for the third profitable games of the year".

In 2005, Bai went to a convention and exhibition company.

For some time, she found that the water of exhibition industry is very deep, and the short-lived exhibition companies are few and few.

But this is also an industry that inspires creativity and seeks innovation.

After initial contact with the exhibition industry, she began to like this industry.

In 2007, she founded her own company with a certain industry experience and foundation.

Although the sparrow is small, it has all five organs: the company has 8 merchants, 1 designers, 1 financial personnel and 1 clerks.

"Exhibition also requires strong comprehensive knowledge. Different trade exhibitions and investment schemes are very different."

Bai Dongqing said that today's company employees are able to stand alone, the success rate of telephone investment is 50%, and the success rate of visiting is 100%.

It is easy for the company to set up and operate, but it does not discourage her.

Without operating capital, she thought she would rely on other exhibition companies to represent other people's booths to earn the difference.

However, many people are reluctant to hand over the project to a new person who has just entered the exhibition industry.

"I remember the first time I helped the Changsha food exhibition to inviting merchants. When someone saw a new company, just registered, they rejected me."

"Actually, when we talked about the project, the other side's language was very hard for us to bear. Sometimes we really wanted to give up.

But when I think about it, I give up this, and the next one doesn't know if I can get it. "

After hard work, her persistence finally moved the Secretary General of the Hunan chamber of Commerce, and with his help, he finally got the project.

The project has been discussed one by one.

Because it is only responsible for agent investment, does not bear millions of yuan of publicity fees and exhibition venue rental fees, it can also get a 30% commission from the exhibition profits. After successfully inviting several investment promotion works, Bai actually finally entered the exhibition industry, which has a higher threshold for entrepreneurs, and began to make profits.

It is not satisfied that Bai Dong - Qing, who has made a successful alliance with the website to expand customer resources, has had the idea of running an exhibition alone.

After a period of investigation, she realized that many people had the dream of starting a business, but they could not find the right project.

Why can't we build an entrepreneurial platform to provide convenience for entrepreneurs to look for projects?

In 2007, she found the Chongqing Intellectual Property Office. "I understand that many of the idle projects there have yet to find partners."

The idea of her creation of the Expo is due to the two major themes of urban and rural co-ordination, namely, entrepreneurship, employment and pformation of science and technology, which has been strongly supported by the government and relevant departments. The SME Bureau of Chongqing has assumed the role of the sponsor.

At the very beginning, because of the low popularity of the company, Bai Dongqing's investment target came from the exchange of journals, information on exhibitions and franchise websites.

Now, they are working with a website to publish their LOGO on the website and dig out customer resources in the website members.

In return, they publicize the website in support of the media at the venture Expo.

But if we only exchange our resources with others, we can not make up for the huge funding gap.

According to the rules, if a sponsor is managed, an exhibition will be guaranteed.

Most of the sponsors are looking for big companies, but Bai Dongqing has chosen the growing software business.

She thinks that since sponsorship is a big business, those companies that want to expand will definitely be willing to expand their popularity through these activities.

The investment target of the venture Expo is the potential customers of the golden abacus. Many participants want to be the entrepreneur of the boss, which is very attractive to the enterprise.

The price is 1 million yuan to the golden abacus. She promised the gold abacus that the 1 million yuan will be used for advertising and publicity in newspapers and magazines.

That is, we charge you 1 million yuan advertising fee, there are 50 thousand other invitation letters naming right; 100 thousand tickets naming right, naming right 1 yuan / Zhang; 600 square meters of venue advertising site, 32 yuan / square meter; the cover of the magazine plus two pages of advertising packages.

After a period of arduous negotiations, Bai finally got a sponsorship fee of 1 million yuan from the golden abacus.