Liu Guanqing: The Small Lunch Box Revolution

Nowadays, disposable lunch boxes have become a very popular commodity in our life. Because of its low cost and small investment, it has become a favorite industry among many entrepreneurs.

In 2004, a piece of information from the State Administration of quality supervision revealed that there were more than 3700 existing disposable food tableware production enterprises in China, and most of them were small in scale.

About 80% of the country's manufacturers invest less than 1 million yuan, and the largest domestic disposable tableware and tableware production enterprises invest only 34 billion yuan.

In that year, a man named Liu Guanqing opened his mouth and said, "I want to invest in 2 billion to build an environmental protection tableware factory.

The three friends who are "fickle" from Shenzhen to Shenzhen, Jin and Jin, Gong Peng and Luo Zheng Gang, do not know each other among the three northeastern people. But they have a common good friend, Liu Guanqing, who is a restaurant business in Beijing.

In the spring of 2004, they received a telephone call from Liu Guanqing. They learned that Liu Guanqing had already opened a large scale, modern equipment box processing enterprise. They needed help from them in the past.

At that time, the three northeastern people worked in different domestic production boxes, and they all had important positions in charge of production technology in their respective factories.

I heard that Liu Guanqing built a large modern lunch box processing enterprise. Three northeastern people did not hesitate to quit their jobs and came to Shenzhen to go to Liu Guanqing.

However, as soon as they arrived at the scene, they were all dumbfounded: hills, weeds, wasteland, and desolation, all in a mess.

The three people who were screaming were very angry. Why did Liu Guanqing ask them to deceive them?

Liu Guanqing said, "I dare not cheat. I just played a little trick in order to get the help of my good friend.

I do want to build a world class factory on this wasteland.

Liu Guanqing, who is proud of himself, describes his plan and his factory to three friends.

Before his friends recovered, he gave a dumbfounding speech: the total investment he had to build would reach 2 billion.

Luo Zhenggang, Kim Chan, Gong Peng, and Luo Zhenggang, this time, have thoroughly learned the skill of "flickering".

They were first fooled by Liu Guanqing to Shenzhen, and now they have not seen the shadow of the factory. Liu Guanqing has come up with an attitude of "huff and ruin", claiming that the amount of factory investment to be built will reach 2 billion.

Everyone knows that 2 billion is not a small number, especially the production of small lunch boxes with 2 billion investment. This is a very unusual move.

Friends of Liu Guanqing and his friends think that this is a myth. This project is not credible.

Liu Guanqing was not eager to wash away his charges.

He only carefully explained his meticulous plan and implementation plan, one by one, to his friends. From building up to putting into production, to what kind of equipment he was using, and to what scale it was made, Liu Guanqing poured out all his friends to him.

Three northeast friends gradually moved by Liu Guanqing's plan, and soon decided to stay in Liu Guanqing's business.

Liu Guanqing is the agent of green food box, and the company is not big, and there are more than ten people in it.

He invited three friends from Northeast China to prepare for the 2 billion project.

However, the arrival of the three northeast friends was like a thunder explosion in the small company.

Liu Guanqing has always been carrying out the 2 billion big project on the back of his company.

He has been running for more than two years from project approval to design completion, and has been hiding his family members and employees for more than two years. The arrival of three northeast friends finally brought his hidden secret to the surface.

The wife who finally learned the truth first felt like a thunderbolt. "We have worked for so many years to earn tens of millions of dollars. Now we have to invest 2 billion. Even if we sell all of our homes, we can not achieve this astronomical figure."

His wife Xie Xiuhua was shocked and angry at the incident.

His wife's words reveal that Liu Guanqing's economic strength is still a long way from the 2 billion major projects. However, he invited friends to confidently accomplish this.

Does Liu Guanqing have a background?

Liu Guanqing, who is 40 years old, is a half way out of business.

One day in 1996, Liu Guanqing, who had done a lot of decoration business, met the chairman of a well-known foreign company. The chairman introduced him to the environment-friendly lunch boxes they produced, and they could be recycled.

At that time, there were few enterprises producing such environmentally-friendly tableware in China, and Shenzhen was not at all. The market was full of disposable foam plastic tableware with hidden dangers.

"When you heat a foam lunch box, for example, when heated to more than 60 degrees in a microwave oven, it will melt and deform, releasing a substance harmful to the human body. It will also smoke black when it is lit."

The environmental protection lunch box can not be deformed to 130 degrees in the microwave oven, and the gas generated during combustion is harmless.

Liu Guanqing detailed the performance of two kinds of lunch boxes.

Liu Guanqing realized that this line must have a huge market in China.

In 1998, he gave up the decoration industry and set up Xun Bao company as the general agent of the foreign-funded enterprise in Southern China.

With smart brains and hardship, Liu Guanqing quickly pushed more and more environmental cutlery into supermarkets, hotels and even overseas.

Liu Guanqing invested 2 billion in producing lunch boxes. However, as he prepared to expand the market further, he obviously felt that the foreign-funded enterprise no longer supplied him well, but also had difficulties in restraining him.

"We are particularly helpless in the middle. On this side, we urge the supplier to deliver the goods, and the customers there urge us to deliver the goods."

Wife Xie Xiuhua said awkwardly.

When Liu Guanqing, an agent, helped the foreign company develop the market better and better, they not only failed to give more favorable conditions, but also had difficulty in Liu Guanqing.

The original product of Liu Guanqing's agent was not launched according to their original product.

He thinks that the style of lunch boxes produced by foreigners is not very suitable for Chinese people.

As a result, he combined with the market and technicians to redesign the products, so that the appearance and performance of the products have been greatly improved, and some product designs have also been granted national patents.

Liu Guanqing has put the modified agent product on the brand of Xun Bao and pushed it to the market.

As his business became more and more prosperous, the foreign capital enterprise felt more and more strong sense of crisis. They seemed to have become a processing factory of Liu Guan Qing, which was becoming more and more passive against Liu Guanqing's supply.

The result of Liu Guanqing's action is to stimulate his boundless spirit: "in this case, I will develop a processing plant myself, and I must be bigger and better."

In early 2002, Liu Guanqing began to build his own processing plant.

The project plan for more than two years and 2 billion investment was finally promulgated.

Considering his family's objection, he kept silent from the beginning.

However, when the secret was made public, he was strongly criticized by his wife.

In his wife's eyes, Liu Guanqing did things too unrealistic.

Investing so much money to make a small lunch box, in case of failure, the consequences are unthinkable, but Liu Guanqing firmly believes that his choice is not wrong.

In the view of Liu Guanqing, although the small lunch box is unremarkable, it has become an indispensable daily necessities in people's life, and the market it owns is actually very large.

I know about this market, for example, in Japan, the population is only more than 100000000. In 2004, the sales volume of their lunch boxes reached five hundred billion yen, or about 40000000000 yuan.

China has a population of more than a billion, and as long as it achieves 1/10 of its business, it will reach Japan's sales volume. "

Liu Guanqing had a clear mind.

In fact, in recent years, the demand for disposable food tableware in China has been increasing year by year.

The total demand now is around 250 billion per year.

This means that if Liu Guanqing set up an environmental protection tableware factory with an investment of 2 billion, its production capacity will not reach even a half of Guangdong's demand.

According to Liu Guanqing's analysis of the market of environmental protection lunch boxes, he invested 2 billion in environmental protection lunch boxes, but the amount of money was not large.

But where do 2 billion huge sums come from?

Liu Guanqing is also aware of the fact that he has to spend 2 billion of his money on construction.

He decided that the project should take three steps and adopt the strategy of "implementing step by step and rolling development".

But the investment in the first phase project needs 4 hundred million, which is still much higher than Liu Guanqing's economic strength.

However, Liu Guanqing feels that since he has identified this matter, he is ready to fight a protracted war.

In April 2004, Liu Guanqing's factory broke ground.

Looking at Liu Guanqing's determination to do this big project, Liu Guanqing's wife Xie Xiuhua was angry and helpless: "in the end, we can not convince him.

We can only do it with him, and we can't let him manage such a risky project alone. "

As the project moved forward bit by bit, Liu Guanqing invested all his accumulated assets in the construction.

During the construction period, he was very picky and dissatisfied.

In this way, his capital investment increased again and again. He had to run around the clock and borrow money everywhere.

One day, Liu Guanqing's money was in urgent need. He wanted to mortgage his last house in exchange for about 10000000 yuan loan.

He did not expect his words to go out, and he was unanimously opposed by the whole family. His younger brothers and sisters responded strongly.

The building of Liu Guanqing's house is not only occupied by his own family, but also the six family members of his old father and his mother and five brothers and sisters.

In the past, Liu Guanqing, the eldest son, was the backbone of his family. He was led by a large number of people who lived in a better life.

Now, Liu Guanqing is going to mortgage his house and even feel sad about himself. "It's hard to feel that anyone is willing to mortgage the house, but the project is not good enough, but it's more uncomfortable."

In order to do 2 billion of the big projects well, Liu Guanqing feels he must concentrate on all the difficulties.

He explained his thoughts to his family patiently, though his family felt that he was making a mess, but he finally agreed with him in silence.

With the support of family members, Liu Guanqing took the mortgage out of the house and took back a loan to help the company tide over a financial difficulty.

But after all, 2 billion of investment is not a small sum, which did not fundamentally solve the financial problems he faced.

Liu Guanqing spent all his time trying to raise huge sums of money.

Just when he felt powerless and struggling, the noble came.

When the first phase of Liu Guanqing's project was about to be blocked, the project had to stop because of lack of funds.

At the recommendation of a good friend, he found a ticket agent named Xiao Yongkun to borrow money.

Without thinking about what to say, the unfamiliar boss Shaw readily agreed to lend Liu Guanqing 6 million.

What causes Xiao Yongkun to borrow money so well?

Xiao Yongkun, President of the Aviation Services Group Limited, answered the question in a few words. "I think Liu always gave me the first impression of being simple, like a solid career man.

In addition, I think the industry has a good prospect. There should be no risk. "

In fact, there is a hidden reason in Xiao Yongkun's heart. Liu Guanqing's experience made him see his former self.

It is not easy to start a business. He has been helped by many friends and noble people all the way.

After 6 million years of borrowing, Liu Guanqing moved to Xiao Yongkun with gratitude, and his understanding gradually deepened.

Not long after, Xiao Yongkun secured his own company to help Liu Guanqing borrow 25 million from the bank, which once again accelerated the pace of construction of Liu Guanqing factory.

According to Liu Guanqing's plan, the first phase of the project will have 20 production lines.

Taking into account the problem of tight funds, Liu Guanqingyuan intends to gradually improve these production lines by taking the way of production and construction and obtaining a certain amount of money in return.

However, a chance encounter made Liu Guanqing seize another opportunity.

In March 2006, Liu Guanqing went to the Shenzhen municipal government.

On the desk of Tsai Tsai, the director of the development and Reform Bureau, he saw a list of the first circular economy projects in Shenzhen.

On top of it, he did not find the name of his business.

He asked our environmental protection lunch box is also circular economy enterprises, why not recommended.

He also suggested that we take a look at his business. "

Cai Yu, director of the circular economy Department of Shenzhen development and Reform Bureau recalls.

The 2 billion project can be replaced by 60.