Open A "Black" Food Restaurant.

1. Creative food is the health food of the same "medicine and food" in twenty-first Century.

It has the special functions of eliminating free oxidation, reducing blood fat, anti-tumor, nourishing Yin, strengthening yang, and resisting aging. The dietary experts point out that in twenty-first Century, people will become more and more interested in natural green food, especially black health food. Eating black is well known as the "black, coarse and natural" three dietary health concept advocated by nutritionists.

Although there are some black foods on sale in the market, there is no special store to promote them. Therefore, opening a "black food restaurant" to fill the gap of the market and satisfy consumers' demand for black food will surely make money.

Two, business philosophy 1..

The snack market is everywhere, but only a characteristic snack bar can thrive.

2. "black" signboards.

Black food is a supplement to black food. It is a leader in natural foods, rich in nutrition, delicious in taste and attractive in colour and lustre. It is a favorite food for the people.

According to the theory of traditional Chinese medicine, black is water, kidney and kidney are the source of life.

Diet is nourishing and kidney nourishing is fundamental.

Open a black food store, so that people in the "eat" enjoyment, naturally bring health and happiness.

3., "rare things are expensive": the pricing of food is very particular, not the lower the price the better.

Because price recognition is psychological, consumers do not know the cost.

But let him feel that your black food is much cheaper and cheaper than other foods in terms of taste, color, hygiene and nutrition.

In terms of food pricing, we should abandon the concept of "small profits but quick turnover", and create a pricing strategy of "rare goods are expensive", "spend money on health", "spend money on pleasure".

Therefore, "black food restaurant" food pricing can be higher.

Health brand: compare black food with general food: (1) black food has higher protein content than ordinary food; (2) vegetable black food has higher fat content than common food; (3) black food with animal fat content is lower than common food; (4) black food has higher dietary fiber content than common food, which helps digestion, prevent obesity and constipation; 5) black food has higher potassium, calcium, iron, zinc, iodine and selenium than similar foods; 4.

It can be seen that black food is rich in nutrients, and the ratio of nutrients is more balanced, which is beneficial to the development and maintenance of brain cells, and helps to correct problems in the dietary structure of riboflavin, calcium, potassium, iron, zinc, selenium, vitamins and so on.

5. market positioning: black food everyone likes, likes to eat, come and go.

However, the location of our consumer group is better for the better economic conditions, and is willing to spend money on buying a new family with health, money and enjoyment.

6. high quality personalized service: different objects, of course, the mode of operation should also be different. "High price" depends on three aspects of creativity, quality and service.

7. strategic goal: create a "black food restaurant" business model, mature can be pferred across the chain stores, blowing up "Black Whirlwind".

Three, the choice of business varieties 1. buy the finished products: black sesame paste, black eight treasures, black eight treasures, black coffee, black soymilk, rye slices, black sesame, black millet, black corn, dumpling and so on.

2. self produced part: now squeezed black cane juice, black horseshoe juice, black Sheng Tangyuan (salty, sweet two kinds), black glutinous rice dumpling, black glutinous rice, rice cake, AI cake, black noodles, oyster sauce gruel, gruel gruel, black chicken black porridge, frog chicken black rice gruel and so on.

Four, the 1. facade should be selected in a large pedestrian street, preferably at the crossroads, where there are recreational and recreational places in the neighbours, the Centers for activities for the elderly, schools, and the more concentrated streets in the catering industry.

The traffic is convenient and the vehicles can be stopped.

2. decoration: the design, interior decoration, dining furniture and utensils should be superior to the adjacent restaurant. It should have a unique advantage and the charm of black brand.

This article is from 3. facade: highlight the "black brand" with neon lights, the background should be black and white, and natural color arch support.

The flowers in front of the house are often clumping and changing.

4. furniture: modern consciousness, suitable for the "black world" overall environment (such as the use of deep plate pear color table and chair, with red or tablecloth) 5. tableware, utensils: quality, color and environment coordination, create a comfortable and pleasant environment, so that customers can understand the value of our shop at a glance.

Five people choose 1. Chef: high quality, high skill and innovative spirit.

2. buyer: integrity, good affinity, good communication, familiar with the purchase channel, can ride a motorcycle.

3. financial officers: integrity, professional title.

4. service personnel: young, beautiful, dignified, generous, articulate, polite, and highly educated.

5. shop clothes: shop clothes require "black brand" to be highlighted.

6. uniform training for all staff, qualified posts, rewards and punishments are clear.

Six, the main risk of risk and prevention 1. comes from improper location. There is too little traffic around the shops and the income of the surrounding households is not high.

Prevention: we can choose to operate restaurants and old stores originally, and carry out on-site assessment.

2. "black brand" tastes bad quality, or people are too strange, temporarily unable to adapt to high price.

Prevention: raise the chef's skills or change chefs. While running black food, you can also introduce other natural health foods, not limited to "black palladium". Pricing can vary with the catering industry in this section. Most of the prices can be set at a lower price and black food can be priced at a high price.

3. food industry is most afraid of food spoilage, mildew, causing food poisoning incidents.

Prevention: strengthening internal management, strict inspection or inspection: hygiene requirements for everyone, loop management.

All raw materials used in the shop are all pollution-free food, rather expensive, but reliable.

Seven, investment and return 1. investment can be small, small 200 thousand, medium 500 thousand