Special Box Lunch Box

The box lunch industry is also known as the fast food industry.

With the change of urban lifestyle, lunch box lunch is becoming scarce. The fast food industry in metropolis is developing rapidly.

The main suppliers of lunch boxes are students, factories and organs, and patients in hospitals. The price is up to 4-12 yuan, and the content and nutritional content of dishes vary with prices. Generally, there are main dishes (such as fried pork ribs, chicken legs), half meat dishes (eggs, pork stir fry) and vegetarian dishes.

Lunch boxes at more than 90% are served as lunches at midday. Chinese, Western or mixed styles are all available and the prices are reasonable. The only shortage is that the box lunch industry is gradually getting rid of the way of the past kitchen preparation. Starting from improving the working habits and working environment of the conditioning personnel, we adopt a systematic purchase and scientific production system to achieve the desired goals of nutrition and health.

The box lunch is a convenient food that is widely loved by urban workers.

Special box lunch shops are different from western fast food restaurants, such as McDonald's, KFC, hamburgers, potato strips, fried chicken and Italy meal.

In general, Chinese fast food usually consists of chicken, duck, fish and meat mixed into a lunch box to form chowder.

The special lunch box does not carry out this set. It serves a single, unique style of food, including beef curry, pork curry, chicken curry, bacon rice, pork ribs, and so on.

Every box lunch is simple and full of flavor. Many people are fond of eating anywhere, anytime, and young people prefer it.

The special box lunch franchise store, as the name suggests, sells only box lunch with an area of 8-12 square meters.

In order to save space, no kitchen is available, food is processed at home or in other suitable locations.

The interior decoration should be fresh and clean, with small tables and chairs, and no tableware (except chopsticks).

In short, there is no need to spend too much money on decorating, as long as customers think the store is clean and comfortable.

If a variety of box lunch franchised stores are lacking in variety, customers will feel that shopkeepers are lacking in creativity, so there should be no less than 10 kinds of lunch boxes.

The price should be popular. The price of each box is between 5-10 yuan, which is beyond this scope.

Nowadays, many enterprises in the city are like foreign enterprises. They do not have a canteen, and two cut down on lunch time. This makes it difficult for the working group to have time to eat a meal, and as long as your lunch box is in line with the hygienic requirements, the quality is good, the price is fast and the price is low, it will be very popular with the white-collar workers.

It's time to do a box lunch franchise. It's not too bad to take a step later.

It's not too late to watch or learn.

Since it is called a franchised store, it must have a unique taste.

For example, some shops have spicy food, but customers eat with relish, and even become chat topics with friends and family in the future.

Some shops have a slightly salty taste, but the same is well received.

All these require shopkeepers to sum up their experience in the process of operation and adjust the taste of box lunch at any time.

If this effort comes home, business will be very successful.

The investment area is 8-12 square meters, and the interior decoration cost of the special box restaurant is about 3000-3500 yuan.

The equipment is mainly refrigerators, stainless steel kitchenware, desks and chairs, etc. the expenditure in this area is about 6000 yuan.

If the box lunch is not processed in the shop, but is made at home, then appliances and kitchenware can be avoided.

Since they sell boxed meals, dishes can be avoided.

In this way, the cost of opening a special box restaurant is about 8000-16000 yuan (including store rent). The gross profit margin of box lunch is about 40%-50%. The most important thing is that shopkeepers do not need to spend too much time to receive customers. It is a fast recovery industry.

The box lunch is characterized by "fast". If the customer consumes 300 boxes per day and sells for 5 yuan per box, the daily turnover is 1500 yuan, gross profit is 750 yuan, minus wages, rent, water and electricity, raw material consumption and so on. The daily profit can reach about 300 yuan, and the monthly income can reach nearly 10000 yuan.

The special box lunch is unique and popular among all walks of life. Its customers include high, middle and low income classes, mainly students and office workers. The location is most ideal for commercial streets and busy streets.

Before it is opened, it is necessary to examine the area of your phase in detail and evaluate the strength and quantity of the competitors.

Because the competition in the catering industry is fierce, choosing a good shop site can make daily gains, but on the contrary, business is lonely.

Marketing proposal 1. box lunch franchised store should have both the characteristics of fast food restaurants: from customers to lunch boxes, it only takes two or three minutes, and the speed is fast.

The process of operation is cooking "mechanization" with moderate weight and certain quality.

The most important thing is to use small profits but quick turnover to add production volume and reduce costs, so the price is low.

2. finally needs to note that some customers only want to bring special dishes back to enjoy, but do not want to buy white rice.

Shopkeepers can comply with this demand and sell the featured menu, such as curry chicken, curry beef, curry pork and so on.

When the students and workers are more crowded in the neighborhood or at lunch time, customers can increase the consumption of their customers by having special dishes.