Strange Shops Lack Good Business To Make Money.
Opening a shop and doing business is characteristic. "Weird shop" is a store that specializes in other things that are not found in other large department stores or big stores. It is a prosperous business in Changsha, Hubei.
In 2002, Tian Weiwei opened a clothing store in Changsha, Hubei.
Fierce competition and meager profits often push Tian Wei to breathe.
One night, a 30 year old woman with a disability in her hands went into her shop and wanted to buy a jacket with only one sleeve.
But there was no such thing in her shop.
Tian Weiwei saw that the woman's face was disappointing and she was moved to pity.
She told the customer that she could help find the tailor's shop to cut the sleeves.
On the second day, the woman happily took the altered clothes, and even gave her more than 20 yuan.
After the incident, Tian Wei Wei considered that it is difficult to buy anything like a jacket on the sleeves of a disabled person in the market or trousers that lack a trouser leg, outsize clothes, or extra small shoes.
Although this type of consumer group is not large, but there is also a certain demand, if we specialize in these products, the profit will certainly be less.
After some thought, Tian Weiwei decided to go out of his clothing store and open a strange shop, specializing in some other big department stores or big shops.
At first, Tian Weiwei positioned the product in some products which were few and sold very little, but there were definitely demand goods in the market, such as 6 fingers glove, lack of a sleeve top coat, trousers with less trouser legs, foam cushion on leg prosthesis, suitable for the sleeper bed, the socks, shoes and so on.
It took Tian Weiwei more than a week to find these odd manufacturers and factories.
After a month's preparation, Tian Wei Wei finally opened the "queer shop" in the bustling business district of Changsha.
For a while, her store became a hot spot in Changsha. After a month, she earned nearly ten thousand yuan.
In a few months, Tian Wei Wei soon found such strange products because the consumption layer was very special and the development space was very limited.
She began to think about how to add more business.
In a chat with the customers, Tian Weiwei heard some people complain, such as one less sock, the purple sand tea set lost the lid.
More than one person has said such a thing: "buying a new one is painful, but it can't be bought or sold. If only it were sold separately,"
Their shop name is called "odd shop", but now there is only a strange business.
As soon as Tian Weiwei grit his teeth, he decided to open another business in the store to make a real "odd shop".
Because of the variety of commodities, Tian Weiwei only selected some of the more popular products to store in the shop, focusing on the appointment registration service.
Customers can then register the missing items in the store, and they can also add goods by phone booking.
After a period of exploration, Tian Wei Wei has a complete set of operation procedures.
Customers can get the goods they need most quickly.
After a month's calculation, the "odd shop" changed its thinking, and its operating profit was almost two times that of the original one.
By the end of 2005, Tian Weiwei had thought about expanding her scale in the year of the end of the year, when she made a profit of about 100000 yuan in the "odd shop". And she believed that it would definitely have its market if it opened to the big cities.
Now, she is working hard for this idea.
Xu Qiyun, editor in chief:
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