Join In Business Fraud Prevention
1. self positioning before joining.
This article is about the franchise of franchising, and the common saying is that the beginner is going to play games according to the rules set by others.
Now that he wants to join others, he has already stood in the position of information asymmetry: the franchisee (that is, joining the league leader) has a clear purpose to carry out his career, and many people who join in the business, who are experienced in the industry, are clear about the industry and the insider; and the franchisee (or the public franchisee) knows nothing about the franchisee's previous employment history, the development of the project, the purpose of joining, or even the commercial morality.
A good chartered person who knows how to be a competent person will not come to join him because he has his own business. He will not want a poor person because he can not do the mud on the wall.
Those who came from the middle to the middle and lower grade want to get the benefits and future from joining.
And the franchisor will certainly hope to get something from it, maybe it is material interest, or perhaps his own brand expansion.
Based on the above two points, the franchisee should have a sense of consciousness before joining.
And guess what the franchisor wants to get from the franchise?
Is it a long-term partnership, brand expansion and industry prospects?
Or to cheat money, or to sell equipment, wholesale raw materials, for his own real products open to sell a piece of leather sales.
Select 2. projects.
Try to choose a familiar industry or brand to cooperate, which can greatly reduce the failure and risk of joining.
For a simple reason, a traditional noodle seller would like to go to the cake shop, which should be more successful than he has done in the latest technology.
Try to choose projects based on the word of mouth of your friends or dependable successful people. You should see more advertising and don't believe everything.
Do not choose items that conflict with legal policies or customs.
For example, the Chinese consumers' Association has recently proposed that catering enterprises provide consumers with a safe and hygienic dining environment and tableware and other supporting services and should not be charged separately.
Therefore, tableware disinfection projects in most parts of the country's business prospects are actually not good, such a project do not join.
3., extract real information from advertisements.
False propaganda and exaggeration are the beginning of deception.
Swindlers usually join in advertising, and the investment in advertising is relatively large.
So you think you have a reputation and are eager to start your business tomorrow.
Finally, I was cheated and regretted.
Many of the franchisee franchisees are full of attractive promises such as "two months' cost recovery", "one year package making 500 thousand", "first half year buying, buying a car" and so on.
Do you think it is possible to ensure that everyone is successful?
The gimmick of the zero fee: some join the headquarters in order to attract business, and offer the attractive conditions of ad zero subscription fee, but the franchise fee is the most important and reasonable fee for the regular franchise headquarters.
Don't get the money you want, you will earn it elsewhere.
For example, you can use their brand for free, but you have to pay tens of thousands of dollars for the first time.
World famous brand: Korean brand, American brand, European brand, some brands are not in foreign countries, or just false registration, or foreign garbage brands.
After ISO9001 international quality management system certification, through the relevant national industry quality inspection center test and so on, can not get written proof, and even some patent numbers are deceptive.
Some countries without state documents policy support lied about the support of the state, or the recommendation of social development or association is called the national policy subsidy support.
A doctor who returned to China was appointed as a technical consultant and XXXX senior XX teacher.
New industries: new projects are not necessarily good, though competition is low, but consumers' cognition is poor. They may not buy at all. The cycle of consumer acceptance and advertising may not be short. Considering the cost, it is more suitable for small investors to follow the trend of the second generation.
It's only a friend's introduction that caution is a "pyramid scheme" upgrade.
The industry prospect and consumer market space are exaggerated.
Some market prospects and profit analysis of headquarters promotion are only theoretical deduction and neglect of the calculation of pure profit under various factors and risks. Some commercial data or surveys prove that there is also water.
The analysis of high profits, the false report rate, the calculation of returns for investors in the propaganda, the cost of goods, the cost of consumption and so on, and then the calculation of amazing profits. In fact, raw materials, energy consumption everywhere, enterprises are different, his calculation is low cost, low consumption, generally difficult to achieve in practice.
The success of franchising is related to many factors, such as the overall industry outlook, changes in market supply and demand, open shop operation, and individual ability level of franchisees.
We should have a deep understanding of the nature of the products and technologies, correctly judge the inherent quality of products or technologies, look for similar products in the market, pay attention to considering their prices and sales, and have a clear understanding of technologies and products that do not possess socialized production or production costs higher than market prices.
There will be a lot of complaints from the franchisees on the Internet. You can try to search in Baidu for two words: "joining the project name" and "cheaters". If there is no complaint or complaint, the most important thing is that the project can be believed that if the complaint is more, or if the search for the deceptive information is relevant, it may be a liar. (Note: some websites are also falsely claimed, and the blackmail website always says that many projects deceive people and then cheat the others to join the headquarters.) the information on the positive publicity, especially the non advertising nature, always takes time. A general deceptive franchisee.
Therefore, it is difficult to forgery the more reliable information is the number of search information. If the relevant search is few, indicating that the project time is not long, it may be to join the cheater to stink a brand, and to build a separate name, or no one has joined.
Reliability needs careful verification in other ways; if the information is large and the time is long, the reliability is good.
4. contact.
After the above two steps, the actual meeting with the concessionary headquarters to meet the conditions.
Some franchisee operators "play" a few model stores, and then begin to collect money through the early packaging and campaign. They only collect the franchise fees and management fees, and do nothing else. Some are purely for wholesale goods or equipment.
However, these "money makers" are not hard to identify. They often have the following characteristics: their own brand is not known; there is no sound franchise operation system; they can not provide the necessary continuous training system, management, marketing and logistics system; no development and so on.
The Swindlers Company generally uses the inducement method, which uses the method of kitten hooking to hook you.
For example, giving small gifts, reducing franchise fees, cash back, back decoration costs and so on.
As long as it is normal, this indirect induction is generally not acceptable.
The most ridiculous part of some low-level franchises is that they are usually only in the field, but are usually very few in the country. The reason is that they do not want you to go to the company.
Because eighty percent of the company, the strength is not very strong, the general funds have been put on propaganda, for their inventory and no, mostly "hanging sheep head selling dog meat" this kind of type.
Watch out for those affiliate headquarters that sell hands.
The most important thing is the supply price. For example, the general Swindlers Company has beautiful exhibition halls, often attracts you to join with products. Before joining, you will not tell the price of the products. When you join in, you will see the price is found to be very expensive, which is more expensive than the price on the market. When you find it late, you must first log in to their cargo selection system and see the price.
To investigate the establishment time and operation status, brand and so on.
Inspecting the company's economic situation, the company that rented office and set up for a relatively short time is either poor in technical strength or credibility. If it is in trouble, it will run away.
Before joining the company, it is necessary to investigate other third party franchisees who have been operating at least two months or more (instead of headquarters or forged direct outlets in headquarters area), and see whether the operation status after joining the alliance and whether the follow-up support to join the headquarters is fully realized. Whether or not the franchisees will join the team will be left alive or not. There is another case: the training and support after joining the company will be charged, and must be noted before signing the agreement.
Without joining the good management and support of headquarters, there are many cases of failure of franchisees.
In addition, we should pay attention to the following conditions: the 1. party is a natural person rather than a corporate body.
The 2. trademark is not a registered trademark. It is not protected by law.
The 3. leaders have never run their own business, but they sell you a concept known as "knowledge is money" in the era of knowledge economy.
Although the 4. leaders have been running a business history, they never make money. You must never expect your luck to be better than him.
The 5. allies assure you that you can make 100% of your money if you invest.
6., no matter who you are, if you buy hundreds of thousands of products, you can join them. In order to help you succeed, you are capable only, and the allies will not let you return them.
7., when you want to know the franchisee's business, the Allies tell you not to disturb you.
8., when you examine the situation carefully, the leader quickly tells you that there are countless people who want to join. "Time is money". You can pay quickly, otherwise you will not have the store after crossing the village.
9. no matter what you do.
As long as you are willing to "kill", introduce friends and relatives to join, "making money big, Bill Gates is nothing."
10., "I am your good friend. I introduced it to you. It is hard for others to have such an opportunity".
11. when you evaluate the management ability of the headquarters, it is found that the staff are very unstable. Changing people is like riding a lantern.
You ask why.
Get the answer: "this is the characteristics of franchising. The examination system is not dependent on people. Our policy is to fight the troops in the camp."
12., when you seriously discuss the terms of the franchise contract, it tells you that "Chinese people do business in a sense of friendship, do not learn Westerners to relentless laws, we drink well, everything is good."
13, has the ability to provide long-term business guidance and training services to the franchisee; 14, has at least two direct stores operating in China for more than one year, or a direct shop established by its subsidiaries and holding companies; 15, franchisees who require franchisees to provide the special operation of goods supply, the franchisor should have a stable, quality guaranteed goods supply system, and provide related services; 16, has good reputation, and does not engage in fraudulent activities in the form of franchising.
The real chartered headquarters will strictly select the franchisee, and the liar and the failed franchisee will not refuse.
Starting from the most famous "smart bird" toy chain rental, it has come out again and again.
Of course, there is also a "sesame cake" project that catches up with the demand of the market for a while. It may be relatively pure in its initial purpose. However, the lack of management and the simplification of the operation have made the selling of baked cakes and the entry of a large number of inferior franchisees. Therefore, in just a few months, almost all of the pancake shops will be destroyed and become invisible.
Avoid risk problems.
The Swindlers Company always talks about profiteering, and constantly instilling investors to make money is simple, but when investors want risk aversion plan, they can not get a set of systematic solutions to investors.
When signing a complete franchise contract, do not believe in the company's oral commitments or the promises in the propaganda, and carry out the key issues, details and oral commitments in the contract so that there is a basis for the dispute.
Otherwise, the court will not be able to win you.
Because the controversy over this case is whether there is any fraud in the contract signed by the franchisee and the franchisee.
Contract trap.
For example, some franchisees, such as special breeds, promise to recycle products, but they will indicate that they have to meet their product standards in the contract. This standard is very vague.
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