Management Story: Black Bear And Brown Bear
Black bears and brown bears are fond of honey and live on beekeeping.
Each of them has a hive with the same number of bees.
One day they decided to compete to see who bees produce honey.
The production of honey depends on the amount of bee's daily visits to flowers.
So it bought an expensive performance management system for measuring bee visits.
At the same time, black bears also set up awards to reward bees with the highest number of visits.
But it never tells bees that it is playing with brown bears. It just lets its bees compete.
The brown bear and the black bear think differently.
It believes that bees can produce much honey, the key is how much nectar they pick up every day - the more nectar they have, the more honey they produce.
So it told the bees in a straight way: it was playing with the black bear to see who produced more honey.
It spent a lot of money to buy a performance management system, and set up a reward system to reward the bees that spent most of their nectar in the month.
If the total output of bees is higher than that of last month, all bees will be rewarded to varying degrees.
After a year, the result of two bears is that the black bear's honey is less than half of that of the brown bear.
After reading the story, I don't know what you think.
With the same incentive, the two teams are doing their best, but the results are quite different.
Do we have the same problems in our daily work?
For example, because you have adopted different performance appraisal methods and incentive mechanisms to the team, the result is quite different.
It is quite right for a black bear to buy a set of evaluation system at high price, but its evaluation performance is not directly linked to the final performance.
The black bear's Bees try to increase their visits as much as possible, but not too much nectar.
Because the black bear only emphasizes "visits" instead of collecting quantities; therefore, the black bear's bees use Dragonfly water to pick honey, but the actual work is not very effective.
In addition, because the reward scope is too small, bees gather more information and become competitors and block information.
Because the competition pressure between them is too great, a bee will not tell his friends when he gets valuable information, which leads to a lack of team consciousness.
The brown bear is different. Although it only costs a small price to buy an evaluation system, it can effectively lead the team and fully mobilize the enthusiasm of the team.
First of all, its team knows who the competition is, the way of the competition, and if the defendant is producing more nectar than the previous month, then all bees can get a reward of varying degrees.
In this way, the brown bear team has a wide range of rewards. In order to gather more nectar, bees will have division of labor and have a keen sense of smell. The bees that are flying very fast will be responsible for finding out where the flowers are best, and then return to tell the bees that are strong enough to go there to gather honey, and the rest will be responsible for storing the nectar collected and making it into honey.
Although more nectar can be obtained by collecting nectar, other bees can also benefit from it. Therefore, bees are far from being at risk of human being and being apart from each other, but a team with clear division of labor and cooperation.
It is a common method for enterprises to improve their work efficiency by encouraging incentives, but different incentives have different effects on enterprises.
Pay attention to whether your incentive policy can get a response from the team, whether your incentive policy will bring another extreme to the team. Don't be like the black bear in the story, just ask for the amount of visits, and ignore the actual effect of the work. It depends on who gets more honey than the number of times.
The black bear decided that the production of honey depends on the amount of daily visits to flowers. Therefore, the target is set to "visit". The key point is how much honey the bees can produce, and the key is how much nectar they pick up every day, so the target is set to collect nectar.
In terms of goal setting, the black bear assessment process, however, has little correlation with the results. The brown bear evaluation index is closely linked to the final result, so it is natural for us to win.
The bees of the black bear, because they all want to get the reward, block the information they discover. This is a typical individual operation. The brown bear's bees can arrange the bees to find flowers in advance because the brown bears can arrange the flowers in advance, and arrange the bees that are powerful enough to gather and part of them to make honey at home. This is a typical team operation.
They all have a clear objective and trust and support among members. Everyone can participate actively, do not care too much personal interests, unite with each other and operate as a whole.
What kind of management method does the enterprise implement in the end and what kind of incentives should be implemented? Whether managers are concerned about the process or the final result is a problem that managers must think about.
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