The Initiative Of The Weak And The Rule Of The Weak

How the weak become strong, and how to gain the initiative.

I would like to start with a small case: if the market is mainly occupied by 3 enterprises.

A, B, C, from the market share, we use 10 points.

A 4, B 3, C 2, and other retail investors occupy 1.

The rules of the game are: which enterprise can break through 5 of the market share and gain higher profits and gain the initiative of competition.

At this time, it is the most unfavorable situation.

But from the wisdom of game, C has become an advantage army in the competitive environment.

How do you understand it?

If we break through 5, we will have a competitive advantage to win the market. Then, a and B should think about how to integrate C into the bag through mergers and acquisitions.

If a merger is made, the total share will be 6, which is two times that of B.

If the share is increased to 5, it will be the first opportunity for us to become a second child in the market and become a disadvantaged in the market.

Why don't you cooperate with B?

The question is: will b not?

Better be an eagle than a chicken tail.

It turned out to be the boss, and now the leaders are able to show their condescension.

At least, whether a or B, choose to cooperate with C can maintain the position of their eldest brother.

At this time, the company becomes the dominant partner.

Both a and B are eager to make a courtesy.

Suddenly, the weak from the market became strong.

His slogan also changed, because I am weak, so I am very strong.

As a key button to decide whether to succeed or not, it soon became the object of big brother's bribery.

At this time, you only need to turn round to receive a and B.

The competition between them and their competition has become a lucrative fisherman.

The merger and acquisition of Dazhong electrical appliances is actually the game.

For Gome and Ningdu, the hope that the large and medium income of their own legion, this time will become the dominant bargaining target.

Therefore, once Chen Xiao, President of Gome, said that the most benefit from this acquisition is Zhang Dazhong, because Gome and Suning have become passive parties because of the game.

Therefore, the key to the marketing of the weak is to make itself an advantage partner by provoking the competition between the strong.

At this time, small businesses need to tap their own advantages to become what big businesses are longing for.

Arouse suspicion, game and competition among them.

The weak can be strong. The key is to know how to control the initiative.

In the process of marketing and strategy making, don't be afraid of a strong opponent. You have to think about what your opponent's competitive situation is. Then you can - Global Brand Network - you can rely on your own strengths to make plans.

In this way, because of the possibility of cooperation between a small enterprise and a and B, the small business can get stronger and stronger. At least in front of every strong person, C can win more discourse power and more interests.

Individuals and enterprises who know how to cooperate can guarantee sustainable success. When we are weak, we should be good at borrowing the strength of the strong.

Wang Shuo often tells a little story about a man shouting on the street, "who dares to provoke me?"

No one took care of it. At this time a strong man came up and said, "I dare to provoke you."

The man immediately held the arm of the strong man and said, "now who dares to provoke us?"

I am weak, so I must rely on strength, which is a key to the law of strength.

As the saying goes, if poverty comes to the rich, it will be poorer in the millionaires' heap.

If you have nothing to do with Li Jiacheng, Liu Chuanzhi and Ma Yun, who will think you are weak?

The key is how to get along with them. You have to think about what problems they have and what advantages you have.

You can think about how to enlarge and lengthen your long board, give your advantage a strong personality and then use it skillfully to make use of your wisdom to become stronger.