What Should Entrepreneurs Be Proud Of?

China's current rich people are always in trouble. The boss of Gome does not say that the chief executives of Zhejiang are also in trouble, and the collapse of Shaoxing's largest printing and dyeing enterprise, Jiang long, has obvious characteristics, that is, the bosses of the enterprises are very smart. Although they have not received any higher education, they are all from the grassroots level, and the ways of success are very similar. They are opportunists who are good at grasping opportunities, and their success has seized the opportunity again. Of course, their failure also lies in excessive speculation.

The failure of these entrepreneurs (or rich ones) is that they do not understand the difference between the traditional Chinese businessmen and the real entrepreneurs. In traditional Chinese culture, only businessmen do not have entrepreneurs. The greatest characteristic of businessmen is shrewdness.

What's more, it is what entrepreneurs should do for their own goals. Many people regard the pursuit of profit maximization as the goal of entrepreneurs. They think that engaging in business is to pursue profits. This view can not be completely wrong. At least some of them are not comprehensive enough. Enterprises pursue profits without mistakes, but "gentlemen love money and have a good way". The profits earned by enterprises are not only lawful, but also based on the real competitiveness of enterprises.

Otherwise, relying on squeezing workers' wages, destroying the ecological environment, hurting trade partners, and harming the interests of shareholders, and so on, is that the profits of enterprises will be more than once, and the vitality of enterprises will not last long.

The success of entrepreneurs is not just how much money he has earned for an enterprise, but how much he has done for the enterprise. Instead, he should see what kind of enterprise he built, what kind of corporate culture he has, and what kind of social welfare he enjoys.

Simply speaking, the enterprises established by excellent entrepreneurs should be enterprises with long vitality. The culture of enterprises is built on the basis of honesty, trust and respect, and the employees of enterprises can enjoy welfare benefits above the average social level.

Now, many entrepreneurs in China like to do "good deeds" for hype. Donations, donations and funding to run some public welfare undertakings are actions that some enterprises often take. We do not object to entrepreneurs doing good deeds in this way, but we should divide them into charitable enterprises and enterprises. Because entrepreneurs create more wealth for the society, and the greatest benefits for their employees, is doing a great kindness, which is much stronger than the previous entrepreneurs who donate money and tax evasion.

Of course, if you really look down on money, you can also learn from Microsoft's boss, donate your wealth to the community, and retire without any attachment to your rights and concentrate on charitable undertakings.

Entrepreneurs should be proud of their social responsibilities. They should be proud of their contributions to society. They should be proud of their employees' respect for society. Of course, entrepreneurs must first manage their businesses well, manage them well and plan well.

Therefore, if you want to be an excellent entrepreneur, you must be a noble minded person, be an honest and trustworthy person, be a person who knows how to respect others, and do a grateful person at all times.

If a man always thinks about his family and his family, he always harbors a few small people's heart and always wants to do something about stealing games. He will never become a real entrepreneur.

Du Jun, editor in chief: