"Flower" Exploded Millions Of Fortune. Yantai Peasant Girl Created "The Kingdom Of Twist".

The peasant girl, who only had junior high school culture, started with 30 thousand yuan, and spent less than four years to create a "Kingdom of twisted flowers" that accumulated millions of wealth. It also provided an excellent model for the age of wealth creation with personal experiences of near mythology.

In particular, Liu Weihong first saw her "Kung Fu" before he interviewed him.

I will help you design, and I will arrange the best master for you.

At 15 a.m. on the morning of 10, when the reporter walked into Liu Weihong's office, she saw her talking to two guests at the tea table.

On the previous question, the two men came from Jiangxi and Jiujiang to talk about agents. They told reporters "this is a famous twist."

Liu Weihong, who was looking forward to making tea to the guests in accordance with the tea art procedure, was very difficult to imagine that the woman director who had owned more than 5000 chain stores in the whole country, opened his shop to Indonesia and Philippines and had tens of millions of assets, was only a small boss of a Ma flower shop near the market of Yantai University four years ago. And more than ten years ago, she was only an ordinary rural girl in Linglong Town, Zhaoyuan, who only had junior middle school culture.

18 year old girl broke into a business and ran to Wenzhou to cry loudly. Liu Weihong always said that he likes to do business and is "born".

In 1976, Liu Weihong was born in an ordinary peasant family in Linglong Town, Zhaoyuan. After graduating from junior high school, she didn't continue to study. At the age of 18, she was fascinated by the "shop opening" Liu Weihong, who took 10 thousand yuan from her father and began to do business.

How difficult is it for a 18 year old girl to do business alone?

Liu Weihong said, "I was dumb the first time I went out."

When she opened a shoe store and decided to go to Wenzhou to buy goods, she went to the farthest place in Penglai. Even Wenzhou did not know where she was. She went on a long-distance bus with 10 thousand yuan.

I heard that the car was going to open for three days and three nights. Liu Weihong was dumbfounded. She thought, "is it someone else who sold me?"

Three days later, the car arrived in Wenzhou. Liu Weihong, who was carrying his luggage into the shoe factory, fainted.

When Liu Weihong arrived at the bus stop with his shoes on, he returned to Yantai.

With only 300 yuan on her body, she could not afford to stay in the shop, nor would she buy train tickets. She said, "go north and go home," and go to Nanjing's car.

When I arrived in Nanjing, my eyes were black. Fortunately, I met a couple who wanted to go to Weifang to help her get tickets.

Liu Weihong did not eat or drink all the way. When he arrived in Ji'nan, she was penniless. The old couple gave her 50 yuan to buy the ticket to go home.

When the car finally entered the familiar city of Zhaoyuan, Liu Weihong burst into tears.

"I was just thinking, and I would not go out later."

After more than a decade, recalling the bitterness, Liu Weihong still regrets.

Liu Weihong was obviously "breaking his promise".

The experience of the first time did not frighten the pungent girl. She opened a clothing store, opened a shoe store, sold cosmetics, and opened a beauty salon.

She deals with industry and commerce, taxes, and is used to running around by car or train.

There are many places to run, and many things happen. Once in Qingdao, she even encountered robbery.

Liu Weihong, the "rich wife" who has been asking for trouble, can not afford to buy ten million of the "flower like" and "natural born business".

In 1999, Liu Weihong got married and became a full-time wife after her marriage.

Husband is resigned to the sea of civil servants, people are diligent and competent, in the Shang Hai also fight a piece of heaven and earth, the days of food and clothing, and soon after, daughter was born.

At the end of 2001, the Liu Weihong family moved to Yantai to settle down. She also began to watch children, buy vegetables and cook "three steps".

"I am very sensitive to business opportunities, and others watch TV, but I like watching rich shows. When I look at them, I remember the phone. At that time, I always wondered why I could not do what others could do."

Liu Weihong said that she lived a good life that others envied but began to feel "stay away after staying."

A chance, she had eaten a kind of twist at her relatives' home. She thought it was delicious, but there was a lot of room for improvement.

When I went home, I thought my parents would disagree with me. I felt that I could not understand my wife who didn't want to smoke and smoke, but my husband also laughed at her "heart is bigger than the sky" and "dream every day".

"I am a stubborn person," he said. "No one can deny my recognition."

Liu Weihong's stubbornness came up, and she kept herself in the house, making every day a twist of flowers, researching recipes, paired with countless times and overthrowing countless times, often rolling in the pile of flowers in the middle of the night.

In 2004, the first Ma flower shop, which invested 30 thousand yuan, opened near the market of Yantai University, from facade design to interior decoration. Each wallpaper was designed and selected by Liu Weihong himself.

"I didn't expect the first day's business to be so hot, the doorway was full of people, and the twist was soon sold out."

Liu Weihong, dressed in his work clothes and working with his staff, looked at the long queue outside.

That night, the "rich lady" was so excited that she could not sleep with the five hundred or six hundred yuan she earned from selling candied flowers.

Liu Weihong's fire broke out, and the door of the little shop was always staggering, even blocking the way.

A month later, Liu Weihong registered the company, she named the company "Hongxiang", the registered trademark is a heart, she said, "I am a good conscience fried fried flowers."

Soon, the people who wanted to join the line went to the gate. By the year May second, Hongxiang's national franchises exceeded 1000. Today, she owns 3000 chains and 2000 bakery chains, almost all over the country, and has opened the Yantai native noodle shop to Philippines and Indonesia. From the original 10 employees to a small shop, it has developed to tens of thousands of workers in the country.

Liu Weihong's story began to appear in the CCTV columns such as "telling", "daily farming", "family", "getting rich" and so on. Liu Weihong, who sat in front of the television watching others telling stories a year ago, became the protagonist himself.

In 2005, a Zhejiang man offered 500 thousand to buy her patent, and the three time she went to the door three times was refused.

Later, some people offered 10 million to buy her brand, which was also declined by her.

"This brand is like my child, I am willing to lose money, but I will not sell it to anyone else."

Liu Weihong said so.

Liu Weihong spent ten million dollars in fortune, eating "bitterness that men can't eat". From the 30 thousand girl maiden girls to tens of millions of "Mahua directors", he spent less than four years, but there were many untold hardships and hardships.

In order to ensure the quality of the brand, Liu Weihong went to every chain store to teach the formula. The two-year-old daughter could not get away from her. Liu Weihong drove around with her child. In order not to delay the chain store, she even drove the child to Zibo to design the store's crazy things in the middle of the night.

Always join in, shop design and hair picking, Liu Weihong collapsed in overloaded operation. For seven months, the vocal chords were unable to speak.

The company just built that time, a lot of things can not keep up with, Liu Weihong clenching teeth while learning, because no experience has been cheated, junior high school culture, she herself nibbled up a law book.

Liu Weihong was once confronted with "Waterloo" shortly after he opened his shop.

That summer, a chain store suddenly returned the ingredients that had changed its quality. Then there were problems in the ingredients of the two and three stores.

Looking at the ingredients coming back from the room, Liu Weihong cried.

But after crying, she had to study. In three months, her family was filled with ingredients, and with all the ingredients in the car, she tried out more than 20 matching methods, and finally solved the problem of batching deterioration.

Liu Weihong is the only person who answers the phone.

From the beginning of her joining, her phone did not calm down for a minute. She just hung up and then rang, and even fed three meals.

In 2005, Liu Weihong was accidentally pregnant, but she was not aware of her busy business. The workload and frequent phone calls led to her child's failure to develop. But when she was in the hospital for induced labor, Liu Weihong's phone was not broken. She returned to the company on the third day after surgery.

"It's really a phone call that has to be answered, not to make money, but to delay others in the store, and to fear that there is no problem to be solved."

Liu Weihong said that during those days even talking about dreams was talking about joining, and her husband loved her so much that he could help her answer the phone and receive visitors.

Is it worth paying so much for your career?

The reporter asked.

"I honestly don't know how I broke through. I seem to be the kind of person at all costs."

Now, sitting in a spacious and bright office, Liu Weihong laughs and says, "I can endure hardships from an early age. I can earn money to support myself at the age of 18, and I can eat all the bitterness that men can't eat. Without these experiences, I would not go to today."

The failure of the young man is due to "poor head" and "behind the scenes dream" behind the struggle. Despite the fact that Hongxiang has long been famous, Liu Weihong never gave up her pioneering work. She is still looking for better ingredients and not giving up every opportunity to investigate.

When people travel to see the scenery, she looks at the storefront design. She plays the snack bar all day while others play antiquities. In order to study, she can eat 11 snack bars all night.

Why does a hamburger of KFC sell to the whole world?

It is not only food, but also a culture.

Liu Weihong said, "this is my goal. I must make my flower culture."

Once Liu Weihong saw a TV show about a kind of bread made in Taiwan, she immediately wrote down the phone and said she had to taste it herself.

Because she could not fly directly, she traveled to Hongkong and Thailand with her tour group, and arrived in Taiwan for 11 whole days.

As soon as the plane landed, she called the bakery shop owner, and the shopkeeper who was moved by her brought the bread to the hotel overnight to let Liu Weihong taste it himself.

The owner of the shop, tired of Liu Weihong, vomited.

Liu Weihong's struggle earned her wealth and brought her unexpected gains.

When she wanted to open a shop, she said "she dreams every day". After she opened the shop, she said, "you shop is a big deal", and her husband, who is going to close in a few days, is getting more and more understanding of her wife.

Liu Weihong talked about the fact that many young people are keen on creating wealth and becoming rich.

"Business is neither big nor small. It is no shame to do anything. I only have junior high school culture, but I will learn, willing to endure hardships. Now I know what failure is the mother of success. Without failure, I will never understand what success is."

Liu Weihong said: "success at a young age is not necessarily a good thing. Many young people, including college students, fail to start their own business. The main reason is" poor brain ".

It's hard to imagine that Liu Weihong, 32, has never been to a ballroom, a ballroom or a bar. She doesn't have her own entertainment circle. She is very frugal, but she can't finish her meals.

"I am not a person to enjoy, but I like to daydream and fantasies. I want to do everything I want to do."

Liu Weihong smiled and said, "this daydream has been realized."