There Is No Real Entrepreneurial Experience Of Young People In Beijing.

This is a real entrepreneurial process for young entrepreneurs who are still working hard.

He went through all kinds of hardships, from nothing to picking up trash to set up a company and set up his own brand, which took 8 months.

I believe his entrepreneurial process can provide the best reference for entrepreneurs.

June 10, 2003.

SARS is not completely past. I have 700 dollars left behind in my business failure and arrived in Beijing in a state of anxiety.

Sitting on the top bus for the first time, looking at the countless high-rise buildings in Beijing, I feel sad. Do I have a foothold here?

When I got out of the car, my friend led me to a place called Xiyuan.

In a simple bungalow behind the tall building, my friend pointed to a single bed and said, "Feng Tsai, I am sorry for you. We can only squeeze this bed.

I laughed and said, what can I ask for?

The day passed quickly, two weeks passed and the talent market had gone several times, but every time it was more disappointed than the previous time.

The Putonghua of the foot of the turtle, the diploma of the specialist, the face of the dystrophy.

During my job search, I still keep reading habits.

There was a gap in my application. I bought a magazine.

Above, a businessman in Nanning, Guangxi, sells a towels of high technology.

This towel can dry the hair water, no hair dryer, and no hair!

I felt so amazing at that time. I called the magazine immediately and found the manufacturer of this product, and asked the product performance clearly.

Because I know this information is relatively early, this product was not yet represented in Beijing.

I heard that I wanted to be an agent, and the manufacturer agreed very well. About a week later, I got the product.

I made experiments on my own head first, and the results were really good.

I took the product and pferred it to Gan Jia Kou building, Xidan merchants, Beichen merchants and Wangfujing street.

At first, many businesses were very interested in this product, but the price of a product seemed a bit out of place.

More than 30 yuan!

Because the price is high, many businesses are afraid to buy.

In this way, he insisted on the heat for a month, and I did not sell any of them except for several neighbors.

And I can't afford instant noodles in my pocket. I have to hesitate for a long time to eat a 5 dollar ice lolly.

I set a bottom line for myself. If I can't sell the goods in half a month, I'll go and pick it up.

It's been 11 days, but not a single one.

In August, it was the hottest time of the year in Beijing.

But when I think about the future, I feel chilly.

Is it really necessary for a person with secondary education to pick and make a living?

It may be heaven and earth.

On the afternoon of that day, I wanted to go back to Xiyuan, and I sat in the wrong way in a wrong way.

When you get off, there is an outdoor sporting goods shop behind the station. The windows are full of outdoor sporting goods.

At that time I laughed, not happy, but helpless smile.

I went in with a strong curiosity.

The merchandise inside is excellent!

A dress is better than thousands, and knapsack costs thousands of yuan. The flashlight commonly used is more than 400 yuan.

But the business here is not bad. There are many more than 300 square meters of shops, and the cashiers are crowded with people waiting to pay.

When I was staring at this scene, I suddenly saw the idea that my towel could be sold in this shop.

Anyway, I don't have much time for myself. It's the best way to succeed in marketing.

The worst is not my product!

With a try, I walked into the office of the duty manager.

After a brief greeting, I went straight to the point.

I talked about the high-tech materials and the very simple way of using this towel, and emphasized that this product is very avant-garde and fashionable. If you can sell it in this shop, you will make money and so on.

The more than 30 year old manager asked a saleswoman in the store to do the experiment.

Maybe it was the test result that conquered the manager. He asked for 100 on the spot.

But I was worried. I didn't even have 100 dollars in my pocket.

I promised to deliver the goods in the next few days.

When I returned to Xiyuan by car that day, I began to worry.

It's ridiculous to think about selling goods and worrying about it.

It's not possible to borrow money, because our family is rural, and our neighbors are poorer than ours.

On the night of the day, I couldn't sleep, thinking about how to do it.

The second day sun did not seem strange because of my insomnia last night.

I washed my hair with my friend's shampoo and dressed very spiritually to the store.

Today I am going to take a risky move.

It happened that the manager was on duty.

I have seen each other yesterday, and I am not very constrained.

I said to the manager, because we are new products, we all take the order system, you want very little goods, only 100, our shipping cost is very high, but in order to open the Beijing market, we do not care about so much, but we must pay half of the cash in advance.

After that, I sent a good specimen to the manager, and asked his girlfriend to try the magic of the towel again.

The manager was delighted to accept that he wanted to make a phone call to ask for instructions.

The manager called the office for a while, and smiled when he came out. I knew there was a play.

After he came out, he told me that he could pay half of the deposit first, but he had to deliver the goods within 4 days.

When the other party pays, I want to leave a cell phone number.

I had a brainwave and left my classmate's cell phone number.

It was 11:30 in the morning when the half payment was paid.

I did not dare to delay for a moment. I ran directly from the outdoor sporting goods store to a telephone booth to call the factory to ask for an account. I said I would send money to you immediately, whether I could take the air freight or not.

I have repeatedly stated the importance of the goods. I was hung up when the other side was tired of me.

How do they know how my life-saving business is made?

As the stars looked forward to the moon, my goods finally arrived on the afternoon of the third day. I couldn't care about the heat of the weather, and ordered the cargo to be removed and tear up the above air signs.

It was so clever to come to the store that the young manager was there again.

I greeted him cheerfully, and he was glad to say that I was punctual.

I help their salesmen to sort out the products carefully, and give full play to their eloquence, and give them very detailed knowledge of the products I just learned from the manufacturers.

In a short span of over 1 hours, I have made good friends with the salesmen who sell towels, laying a good foundation for the next towel sales. The salesman just finished his work. The young manager came over, holding the balance in his hand, and didn't say anything about invoices or anything like that.

But I know that the invoice is absolutely necessary. In order to carry out the business in the future, we only have to be bold enough to tell the young manager that we can make an invoice.

He said that it would be a lot later.

I suppressed my heart's ecstasy and said, "OK!

It can be done later.

God!

What should I do if he really wants the invoice to pay again?

Anyway, I definitely made the money for the business, because the balance was already in my trouser pocket.

I can finally eat pork noodles tomorrow.

Instant noodles, instant noodles, do you know?

The two bubbles in my mouth are your trouble!

After having this experience, I searched wildly for the same store in Beijing.

As long as the sports and the larger shops, I copied their information, and ran for second days to sell.

At that time, I was like a mad dog. My eyes were full of blood and I wore a pack of new and old backpacks.

Sometimes pick up, sometimes deliver, sometimes sell.

In a short span of one and a half months, I have accumulated tens of thousands of funds in my hands and have fully tasted the pain and happiness of being a small businessman.

When I was doing this business, I found some problems.

That is, some of the stores that sell faster do not enter from me second times. They call the manufacturers directly from the above address, because they are cheaper to buy from factories.

In this case, I negotiated with the manufacturer several times, but nothing came out of it.

I feel the seriousness of this matter.

If manufacturers fail to keep their promises like this, my business will be their own sooner or later. I am determined to solve this problem, because now I have the ability to solve it.

When I tried to change the passive situation caused by the manufacturers' failure to keep credit, I met a new opportunity on the Internet.

One day, I went to the Internet to search for similar products in Baidu.

It turns out that a factory closer to Beijing is also producing this kind of towel.

I immediately called through the phone left on the Internet.

The other Party promised to send samples immediately.

Because I was closer to Beijing, I received samples in the morning of the third day.

Opening up, the overall quality and process design, touch, color and so much better than the original manufacturer, and the quotation is also lower by 1/3.

I decided not to make the brand of that factory.

I ran to Dahongmen to find a small printing factory, so that they could refer to the packaging of Nanning to make their own packaging for this product.

10 thousand packages were made, and it cost more than 6000 yuan.

And then I need to get rid of the money I need.

On the day I brought the goods back, I packed 100 towels carefully for the customers.

Wrapped in towels, my tears flowed down.

Nothing is impossible to a willing heart.

From the 700 block, I finally had my own product.

On the second day of packing, I excitedly ran to my old customers.

Say you see, I have my own factory now, this is my own product, not only the quality is improved, but the price is not as expensive as before.

In this way, many customers came back to me.

With the approaching of the "ten one" long holiday, outdoor sporting goods are also booming.

Seize this opportunity, under the recommendation of a senior referral, my business quickly spread to the whole country, in Guangzhou, Shenzhen, Chengdu, Xi'an, Lanzhou, Zhengzhou, Hangzhou, Xinjiang...

They all have my distributors.

Business has developed unprecedentedly.

In March 2004, I finally got a business license and moved out of the CD-ROM warehouse, and set up a small trading company with only 3 people.

Count fingers, from nothing to establish a company.

It's only 8 short months.