Touching Customers' Petty Bourgeoisie Shop With Emotion

The "petty bourgeois" goods store has a monthly turnover of over 10000 yuan. The unique spiritual pursuit of the refined and petty bourgeoisie in the city is the only place for businesses to make money. Only the "petty bourgeois" shop can attract the attention of petty bourgeoisie.

This is a fantastic shop. There are two different kinds of carved doors. There are all kinds of special costumes, including Chinese knots, various kinds of dolls, hand knitted fabrics, and a variety of vases.

In Guangzhou Sports West Road, there is such a company running all kinds of peculiar "gadgets" and "petty bourgeois groups" for the daily necessities shop.

Since the opening of shops in December 2002, many shops have changed their hosts, but the shop is getting bigger and bigger.

The "small capital" group, Ms. Yang, is a Hunan native. She opened an advertising company with her husband before he opened the shop.

In 2002, Miss Yang felt that advertising companies had many affairs, and their lifestyle was far from their interests.

At first, Miss Yang wanted to open a coffee shop, but because of the unfamiliar line, she set aside a plan to open a coffee shop.

As a former advertising agency, she has a certain understanding of market consumption, and likes traveling, like small things and making friends.

"Petty bourgeoisie likes all kinds of gadgets and gadgets.

Many people say that there are no petty bourgeoisie in Guangzhou but only ordinary citizens. But I am sure the petty bourgeoisie must have it, but the scale is not necessarily large.

There is no special shop for petty bourgeoisie in Guangzhou, that's space! "

Ms. Yang rented a 100 square meter pavement at sports west road and invested 60 thousand yuan to open such a daily necessities shop.

With the feeling of moving customers into a shop, we need to meet the needs of "petty bourgeoisie".

During the period of opening, Ms. Yang has accumulated a small proportion of small shops on the shelf for many years.

Another source of goods is the odd "gadgets" collected by MS Yang when she travels.

Ms. Yang said she likes traveling, and collecting goods every time abroad and across the country is a trip.

There are many "daily necessities" which are of little practical value in the small shops.

Once I saw a slingshot in Thailand and recalled memories of my childhood, I bought some back and soon sold out.

Therefore, when a collection of objects meets a bosom friend, the person will become a buyer.

This paction that touches others' feelings with their own feelings is also more likely to bring familiar customers.

Miss Yang said that since its opening to the present, the daily necessities shop has basically been making profits, many of whom have become friends later, and often receive gifts from customers during festivals.

The most important feature and location of the product is Yang, who says that the choice and location of the goods are particularly important in managing such a special lifestyle shop.

After the purchase of goods in the store, most of them will be redesigned to meet the requirements of "boutique".

In addition, due to the variety of goods, it is not suitable for each item to enter too much at a time, generally not more than 10 pieces, otherwise it will easily lead to inflow of funds.

On the choice of location, Miss Yang believes that "popularity is not necessarily good."

Try to choose near office buildings and white-collar areas.

If there are too many people in the store, sometimes it will affect the atmosphere and business is not necessarily good.

Ms. Yang said, "the biggest selling point of this shop is its characteristics. Therefore, the shopkeeper must have a personal understanding of the" petty bourgeois "taste, otherwise the goods will easily be overloaded.

At the same time, goods must be sold frequently, and goods that are not sold well can not exceed half a year. They must collect special products from all over the place. If shopkeepers do not have such interests and hobbies, it will be difficult to manage them well.

In this industry, the industry pays attention to its uniqueness, so it has little competition.

Take 80 square meters of shops as an example, if operated properly, the monthly net profit will be more than 10 thousand yuan.