She Is A Fashion Woman In Foreign Trade.

Jia Hefen was dressed up for 10 minutes earlier than the appointed time, waiting for our arrival, like a clang rose.

After her brief greeting, she had a clear logic and gave her own vivid story of single business venture.

Jia Hefen, chairman of Wenzhou Fung Trading Co., Ltd., a young woman of thirty years old, walked into the line of vision of our fortune figure with the attitude of a new generation of female boss in Wenzhou.

Anne, I think you are a real person.

After graduating from vocational high school in 1994, she was chosen as a salesman in Zhejiang COSCO International Trading Company after school's best choice. She performed well for 6 years, and in the process, she had her own happy family and lovely daughter.

In the past 6 years, Jia Hefen had known an English friend, ANNE, who had the greatest influence on the growth of Anne.

At that time, the more she came into contact with international business, the more she felt that she needed to improve herself. One of them was to improve her English.

One day, a classmate brought the beautiful English girl ANNE to Jia Hefen, and the two cheerful girls actually met at the same time.

ANNE will teach in Wenzhou for a year. She is not familiar with Wenzhou and has few friends, but she has a lot to do with Jia Hefen.

Enthusiastic Jia Hefen took her home and plated to her. She often took her out to chat, drink tea and make more friends.

ANNE was most delighted that Jia Hefen helped her friend to attend the Canton Fair that year. ANNE was also taken, and ANNE became a plator free of charge. She was as excited as a child.

The year passed quickly. When ANNE left, Jia Hefen was reluctant to leave her. ANNE left her a good friendship and a rapid improvement in her English ability.

Later, when Jia Hefen went abroad to Italy for a visa interview and passed through English conversation successfully, she could not help but say in her heart, ANNE, I miss you.

With abundant experience in international trade and a fluent foreign language, Jia Hefen felt her wings were hard. She thought it was time to fly. In October 2000, she left her old post to find her own sky.

Jia Hefen is a patient man.

She wants to start a company of her own, but she must figure out what kind of company she wants to open.

So she turned her role into an intern, and went to a spectacle company to practice. In just three months, she got two deep feelings.

One is the Canton Fair, which gives her more confidence in exporting products, and the other is the honor to participate in the exhibition in Southeast Asia, so that she can cross the door for the first time and learn more.

She cherished the opportunity to participate in the exhibition in Southeast Asia and was very well prepared.

A notebook and a pen are used to record what we saw and heard during the 15 days of the trip. The package also contains information on the bottle openers produced by our father's office, hoping to learn more about the market.

Every day, she used her spare time to run the shopping mall. She found that the eyeglasses industry was not quite right, so she took a bottle opener's catalog and asked for a shopping mall.

When she sold the bottle opener to the shop owner again and again, she tried to experience her business ability again and again, and felt that the market was there.

After returning home, she had a goal. It was a good opportunity to launch a series of kitchen utensils with openers as a breakthrough.

She asked her father for support, but the enlightened father agreed.

The reason is that the father's products are exported through trading companies, the price is very low, and the enterprises are increasingly struggling. They are thinking about pformation. Jia Hefen inspected the enterprises in hardware towns such as Yiwu, Yongkang and Dongyang in the name of foreign trade companies, and absorbed the successful experience of others.

In 2001, Wenzhou Hefeng kitchenware Co., Ltd. was founded. Jia Hefen began to pull up the flag and start his own business field.

The first idea of Jia Hefen, who started the Canton Fair, was to open the curtain of his career by the Canton Fair.

She spent 60 thousand yuan to buy half a booth in the Canton Fair, so she went all alone.

At the exhibition, she was very passionate about introducing her products to domestic and foreign merchants, but she expected to return to her home with a heavy load: she didn't receive an order for a few days, and even after three months, she didn't get anything.

Well, she began to feel depressed: did she go to sea early?

Is it not professional enough?

What about the company's expenses?

Fortunately, the father said, "everything is difficult at the beginning, and dad's business can still support your foreign trade company."

This year is at the end of the dilemma.

On that new year's Eve, when she was ready to go home for the lunar new year, she suddenly received a fax from Israel asking for shipment and promised to pay a deposit of 8000 dollars.

She recalled: "I can't believe the facts before, call the customer immediately, until the customer confirms, my heart is still not calm for a long time.

Remember that day excitedly communicate with the other party through e-mail details of delivery, but also can not afford to eat dinner.

So far, she thanked the customer in Israel. She said, "without your first order, there would be no me today."

The customer was also very touched. Every time the order was placed on the Canton Fair, she would come to sit and give her a lot of information and advice, and if there was an order, Jia Hefen would be rewarded with the best price of the best product.

In order to give her a reward, she bought a sports car after the new year, which indicated that the journey of the enterprise started to start, and at the same time, she moved the office to her father's factory and merged with her father's business.

After her training, she gradually achieved great admiration.

In 2002, when she and her father took part in the Canton Fair, they were surprised to hear that the workshop was rented, and the father hurried back, and she was very calm.

Because of the fire, there were only two or three machines left in the factory, but this didn't bother her. After that, she rented a larger factory building for production, and bought her own factory in the second half of the year. Everything was moving forward around this established direction.

Jia Hefen, the "free" exhibition, is aware of the need to spend money on the knife as well as any housewife.

During the period when the company went to work, despite the fact that family conditions were substantial, it was always not expensive.

Today, though companies are moving steadily towards the sunshine zone, liquidity remains to be used.

She wanted to go to the European market to attend the exhibition, and decided to take a chance when she could not afford to buy a booth.

The suitcase she carries is almost the same as her own weight. The box is full of samples, weighing 90 pounds. The hardships of this road can be imagined.

There were many Wenzhou people at the exhibition. She visited the grounds of the exhibition, and helped the villagers to entertain guests every day because they could speak English.

Two days after the exhibition, a fellow townsman saw that there was no business to pack up and go to the market.

At this time, Jia Hefen carefully asked, "can you set some of my own products?"

The townsman said, "of course, what about your products?"

When she opened the bag, the townsman thumbed her thumbs and smiled and walked away.

The weird thing is that after the stall has been handed to her, her order is constantly coming, and the final samples are sold out. She should go abroad to pick up new samples from abroad.

Waterloo is fortune and its exports are concentrated in Europe. In January 2005, she wanted to expand the European market.

Because he did not have a local identity card, his relatives had rented a shop in the vicinity of Florence railway station, and the cost of the early stage was 100 thousand euros.

She thought of doing a big job. She organized a container. However, the difficulties ensued were unexpected.

She went out alone to Florence, Italy. She was anxious to decorate the shop, and it was a loss to deal with a small peddler.

I used to think that English is a common language, but people over there like to speak Italian.

Business visa only half a year, watching the time flies, she is anxious and anxious, while decorating day and night, while the time to learn Italian.

Half a month later, the shop was finally opened, although many people came, but they were all retail merchants, and they had to make wholesale. Otherwise, when would a container be eliminated?

She wanted to go back to the house immediately, but what could be done?

Enterprises can not afford to shoulder heavy burdens because of their blind actions.

Jia Hefen decided to face the reality, but the difficulties of life were indescribable.

In order to save money, in the two or three square feet of the bathroom, set up a set of kitchen utensils to cook their own meals, rice for two or three euros a pound, this meal can not be eaten until the next meal; go to the supermarket to buy orders to eat for 35 days; because the Florence house is too expensive, she rented a house in another small town, every night she used to take half an hour's train, plus 15 minutes walk.

A friend's parents in Florence, knowing her situation, the mother took her hand and cried in tears, "child, you are too hard!"

A friend's father often sends the cooked coffee to the store, and encourages her from time to time to let her feel the warmth of his family.

However, it is useless to sell products without hard work.

She decided to change her way and take the initiative to promote sales.

Every day, she puts hundreds of kilograms of goods on the trolley, or by train or by car, more often on foot to find wholesalers.

The quantity of the wholesalers is not very large. She sells them one by one and is often too tired to breathe.

5 months later, 70% of the products have been sold in the footsteps of her industrious footsteps.

The time for business visas is coming. She sublets the shop and asks for 7 days to make the final effort.

She posted ads with a big price cut, luckily business was good and sold several thousand euros a day.

When he returned home, he lost a total of 20 thousand euros and lost a circle. But optimistic, she said, "this is a fortune. Besides knowing what to do next, we should have more courage to struggle with difficulties."

It is the nature of women to love the beauty of fashion industry, and the fashion industry is what every female entrepreneur yearns for.

This is the Italy's "painful" trip, so that Jia Hefen opened another window of his career.

In Florence, one day, when she was shopping, she was fascinated by the Centennial watch brand GUESS. She always noticed that European fashion people had a special liking for GUESS. At that time, her heart began to boil.

After returning home, Jia Hefen and two good friends together, everyone's eye is highly consistent, decided three people to work together.

In the second half of 2005, they went to GUESS headquarters in Shanghai to talk. The three wore GUESS together, leaving a deep impression on the other boss.

Because the number of agents required is too much, that time did not directly take.

Three smart and smart partners came up with their own means: the second time they went to Shanghai, they took a detailed Market Research Report; when they went to Shanghai third times, they opened the shop in GUESS store in Shanghai, and three people bought a dozen watches at one time, becoming the first largest retail customer in Shanghai store.

A year later, GUESS Wenzhou agent successfully took the GUESS, and entered the high-end shopping malls in Wenzhou one after another. The price ranges from 1000 yuan to 15000 yuan, and the market situation gradually opens.

In December 2005, the three girlfriends jointly established the Nafeng Trading Co., Ltd., and created a women's clothing brand "elegant Feng ladies".

Jia Hefen told reporters a secret: at present, she is talking about agents with many international brands, and this way is going on in the foreign market.