In The Face Of Many Crises, Housewives Will Eventually Build Their Home Decoration.

5 years ago, Shi Haiyan was just a housewife who was idle at home. Once, after listening to her friend's analysis of the home decoration market, he did not hesitate to invest in this industry.

She has never been exposed to the home decoration industry. She has been suffering a severe blow again and again, and has also stimulated her confidence in struggle.

In the past 5 years, she was awarded the honorary title of "the sixth outstanding female entrepreneurs" and "38 red flag holders" by the Jiangsu women's Federation and Jiangsu Women Entrepreneurs Association.

When she left her young girl and decided to enter the business sea, Shi Haiyan knew that she was a "no one".

7 years ago, Shi Haiyan was a salesman of a company in Yangzhou. In 2002, the birth of her daughter brought more joy to her little family.

As the saying goes, "rather choose a thousand pounds, do not have flesh and blood," bringing children is hard work, but the strong Shi Haiyan is always thinking, is she so content to be a housewife?

While she was bringing her children, she always wanted to have her own career.

In 2003, Shi Haiyan heard from a friend that the real estate industry in Yangzhou is developing rapidly. If we start a home decoration business, the prospect will be good.

In September of that year, Shi Haiyan, with the ambition of doing a career and harbors a great expectation for the home decoration market, went to the sea of high winds and waves and knew nothing about the decoration industry. He established the Yangzhou Hui Huang decoration company with his partner.

In the first place, a woman who had been thrown away for several months was ignored by her family. This was the first thing that was strongly opposed by her family. Besides, her family was not rich enough to eat and drink.

Shi Haiyan and her husband were born in the countryside. Their family and friends are not very good at their families.

Shi Haiyan had to tighten up the money and carefully plan every investment.

In order to reduce operating costs, she rented a facade in the remote Western District of Yangzhou as an office space.

At that time, there was not a decent snack shop around. Shi Haiyan started her entrepreneurial journey in such an environment.

After the operation of the company, she did not care for her family and could not attend to her daughter.

Shi Haiyan knows well that if a company wants to have a business, it must put in a certain advertising campaign, but Qian Conghe, who sells the advertisement?

No money, Shi Haiyan took the banner of each district, posted small ads to carry out publicity.

However, the hard work has not been rewarded. When the company opened for half a year, it only received the recommendation and assistance from its friends that it received several single character businesses.

Then, there was an unprecedented outbreak of SARS. At one time, panic and panic, the home decoration market went to a low ebb. The first wave of Shang Hai beat Shi Haiyan as a novice.

At the end of April 2004, the real estate market was booming. However, the Hui Huang company went to the freezing point. The company had not received a single business for half a year. The wages of the employees had already been in arrears for 3 months, and the company had lost more than 90 thousand yuan of debt.

At this time, material suppliers and employees have blocked up debts. The company's computers, printers and other office facilities have been moved away by employees, and the company has come to the brink of bankruptcy.

What makes Shi Haiyan more difficult to bear is that when the company is in a difficult position, her partner and company's legal representative quietly disappeared. Shi Hai Yan was also brought to court by a material supplier.

In the face of a series of blows, she kept asking herself during a sleepless night: what should I do?

Is it dodge and close?

Or shouldering the responsibility and starting over again?

As a woman who has never been subjected to wind and waves, Shi Haiyan is confused. Can he turn the tide and revive the Hui emperor?

Is the complexity and professionalism of home decoration industry suitable for oneself?

Shi Haiyan thought of retreat, but in any case, he could never fall down on his debts and condemn his conscience.

Shi Haiyan thought of selling the company to pay his debts, but he could not sell the advertisements for a whole week.

In spite of that, Shi Hai Yan decided to choose to fight again.

She thought that the capital she had invested so hard could not be wasted.

Besides, the original business goals and plans were correct, and the reason why the company went to the present stage is because of the problem of positioning the market.

Thus, Shi Haiyan wrote his ious in his personal name, and obtained his understanding through consultation with the main creditors with gifts and sincerity.

After a lot of efforts, the company finally stabilized for the time being.

In order to get through the financial difficulties, she even thought of finding people to rent office space and looking for reliable investors to work together.

In May 2004, in a stormy night, Shi Hai Yan finally negotiated the cooperation plan with two intentional investors. The company thought that the company was able to see it through the air. However, God did not let go of her ordeal. She had an accident on her way home from the company.

The low price strategy eventually returned to life, lying on the bed of the hospital. All the hesitation and timidity of the stone swallow were washed away by the blood and tears shed for the business. She thought, "what else is worse than it is now?"

I have no choice but to be strong.

Fortunately, in the most difficult times, the family gave her the most powerful support. Her husband decided to mortgage the only 60 square meters of the house, and the elderly father took all the family expenses. The mother also happily took care of her daughter's care and housework.

The staff who worked hard together gave her confidence at the same time.

A right-hand man, who was the only employee left at that time, said to Shi Haiyan, "I admire your courage and commitment. I want to fight against you for another 4 months."

All the true feelings warmed Shi Haiyan's heart and gave her courage and confidence.

In the process of training, Shi Hai Yan concluded that the price of home decoration has a great attraction for sensitive consumers, and the low price line does not mean a low end. People's decoration needs real benefits, and the highest price can be achieved.

In order to prove her idea, Shi Hai Yan visited other cities to explore her own ideas. She found that there were indeed many successful decoration companies that made them cheap and high-quality.

In August 2004, Hui Huang launched the slogan of "Hui Huang decoration and home decoration cheap king" for the first time in Yangzhou.

When they learned about this situation, their colleagues urged her to "pull the brink of the precipice": if this low price operation was adopted, the company could only support for 3 months at most.

However, the "low price king" has aroused strong repercussions once the market has been pushed to the market. The number of consulting phones is rising and falling.

With the continuous development of business and the fierce competition in decoration market, Shi Hai Yan has introduced advanced marketing mode in the industry, introduced talents, implemented talent training plan, and built high-quality management team, so that Huizhou decoration has gradually become the core competitiveness of Yangzhou market.

However, because of the rising cost of raw materials and fierce competition in recent years, "cheap king" has been unable to provide customers with better services.

Shi Haiyan has also been to many large and medium-sized cities such as Shanghai, Beijing, Nanjing and Hefei to learn the management mode and strategy of other companies as customers, and relocate the new marketing methods needed by the target groups and enterprises at the development stage.

In early 2007, Hui Huang decoration introduced the decoration "king of package" and shook the city again.

In November, Hui Huang decoration introduced the "standard project" that can be seen from the eyes, so that every construction site has detailed regulations and implementation methods for every process, so as to ensure that every penny of the owner can be valued.

In 2008, the emblem of emblem set the new year as a year of engineering quality.

The company employs over 10 retirees who have been engaged in home decoration engineering management. They are requested to supervise all the construction sites and accept their suggestions. Meanwhile, a research office for building new processes and decorating new materials is set up in order to adapt to the changing market of home decoration.

Hard work will eventually pay off.

In December 2006, Shi Hai Yan was awarded the honorary title of "the sixth outstanding female entrepreneurs" and "38 red flag holders" by the Jiangsu provincial women's Federation and Jiangsu Women Entrepreneurs Association. By the end of 2006, Shi Hai Yan was elected to the Yangzhou Federation of industry and Commerce and the Yangzhou venture capital demonstration post. In October 2007, Shi Haiyan was elected Yangzhou member of the China Democratic National Construction Association.

In this regard, Shi Haiyan told reporters: "although hard, but can have today's results, I am very happy."