Business Opportunities Should Be Changed, And Salesmen Should Be Small Boss.

It is unusual to find business opportunities in ordinary places, and find business opportunities from no business opportunities. Because of the intention, Wen Shang Xie Feng is more sensitive than others.

With intelligence and diligence, Xie Zuofeng was the apprentice of a small handicraft factory in Wenzhou, and became the general manager of the Weihai arts and Crafts Co., Ltd., the leading handicraft jeweller in Weihai.

In 1985, Xie Zuofeng, who was a half year apprentice in a small arts and crafts factory in Yueqing, Wenzhou, began to travel south and North, and began to work as a salesman.

In this year, Xie Tso Feng is only 19 years old.

Unlike other salesmen, every time a city goes, Xie Tso Feng does not sell goods, but always sits down to chat with customers and find out more information.

There is a noun called "consumer group" in marketing, but although Xie Xie Feng did not know this concept at that time, he had a strong sense of career to let him know that he did not want to be a salesman for a lifetime, but he had to think hard and open his eyes to find business opportunities.

Therefore, whenever he chatted with a customer, he would consciously inquire where each other's handicraft was sold and who he sold it to.

"Japanese and Koreans are very fond of Chinese handicrafts."

After many large and medium-sized cities in China, Xie Tso Feng accumulated this information.

Although this information is of little use to small handicraft factories that do not have export qualification, but when another message came, Xie Tso Feng clearly realized that business opportunities were coming.

In 1990, Xie Zuofeng learned from a Guilin businessman that many handicrafts in Guilin were sold to Weihai and arrived in Korea through the first domestic passenger route to Korea.

At the same time, by consulting the sales records of the year, Xie Tso Feng found that the sales of handicrafts produced in his factory in Weihai were much larger than those in other cities of the same size in China.

One message after another, let Xie Zuofeng's thinking from vague to clear: in Weihai opened the first factory in the field distribution office, selling handicrafts.

At the end of the year, Xie Tso Feng Lai Wei inspected.

At that time, the Weihai art service department and Hua Ying company, which sold handicrafts, Xie Tso Feng was pleased to see that the Koreans from the "Golden Bridge" wheel were buying Chinese handicrafts including woodcarving and embroidery.

When the shots are ready, they will play.

In the spring of 1991, Xie Tso Feng spent a total of over 30 thousand yuan with years of savings, and a handicraft worth 50 thousand yuan. It opened more than 40 square meters of craft gift shop on the nearest sports road from wharf harbor.

At that time, people from all over the country went to South Korea to ride the "Golden Bridge" wheel, while Xie Zuofeng's craft gift shop almost became the place where people would go before sailing.

"Everyone likes to give a Korean handicraft gift with Chinese characteristics."

For Xie Tso Feng, the situation in that year was still vivid.

To make good use of business opportunities, Weihai is going to be bigger and stronger. With the opening of the sea route from Inchon to China, more and more Koreans are taking the golden bridge to travel to China.

Xie Zuofeng's consumption group also changed from domestic consumption to Chinese and Koreans.

In order to meet the needs of Korean guests, we must upgrade our products.

The shopping environment of 40 square meters of small shops is obviously unable to adapt to this change.

In the face of changes in consumer groups, Xie Zuofeng promptly adjusted his thinking and decided to improve the shopping environment and enhance product quality.

To this end, when the city friendship mall was built and put into use in 1994, Xie Zo Feng immediately moved out of the sports road and entered the friendship mall.

In the friendship mall, Xie Zuofeng's business is once again on the fast track.

Before and after 2000, Xie Zo Feng had more than 300 square meters of business premises in the friendship mall, distributing thousands of varieties of handicrafts from woodcarving, stone carving, embroidery, porcelain and Pearl agate from handicraft factories across the country.

In June 2002, friendship mall changed hands, and Xie Zuofeng moved the store to new Wei Road.

Up to more than 3000 square meters of business area, thanks to Xie Tso Feng enough room for development.

With the shopping environment of pedestrian street, he worked with the travel agencies of Qing, Yan and Wei three places, and successfully made the handicraft stores as the designated tourist shops of major travel agencies, thus having a large group of tourist groups, and the number of tourist teams received during the peak season reached four or five, about 600.

In order to win the considerable market of tourist groups, Xie Zo Feng also turned his eyes to Weihai's foreign-funded enterprises.

Today, the mall has become a platform. With this platform, I have made many domestic and foreign customers.

Since the day of going out, Xie Tsai Feng has never been discouraged, and the crisis will only make him burst out with higher enthusiasm.

Today, more than 80% of Weihai's foreign-funded enterprises are Xie Zuofeng's customers.

In an interview with reporters, Xie Tso Feng revealed that he was about to implement another "change": to enter the industry outside the craft jewelry industry.

He always listens to people who complain, who can't find a project with money, and don't know what to do.

It is common for many Weihai people to find business opportunities.

When we complain, Xie Zuofeng is thinking, acting, and finally achieving a career.

Wenzhou people are not necessarily smarter than we are, but they are better at catching business opportunities than we are, because they are more determined to start their business and more passionate than us.

The business opportunity is actually around us, but it only favors those industrious and dedicated people.