From "Made In China" To "Chinese Design"

Before long, consumer electronics products made in China were spread all over the world, from mobile phones, washing machines to computers and televisions.

However, the lack of the right to speak brought about by the lack of innovation and the competition from other emerging market countries, the consumer electronics products made in China do not have a real competitive advantage.

Flat-panel TV, for example, is a common phenomenon.

The lack of core technology and foresight of design creativity, resulting in the vast majority of domestic flat-panel television enterprises have to move towards a low-level competition in price war.

The result is a huge loss of profits and a sharp rise in costs. China's color TV enterprises are in a quagmire of vicious circle for a time.

How to cultivate the core competitiveness of Chinese color TV enterprises?

It is a topic that mainstream color TV enterprises have to think about.

When TCL was the first Chinese household electrical appliance manufacturer to win the JANUS Industrial Design Award known as the industrial "Oscar", standing together with the famous international brands such as Toshiba, SIEMENS and Whirlpool, we were delighted to find that the Chinese household electrical appliance enterprises represented by TCL, after judging the situation, finally realized that "adhering to industrial design and achieving global breakthroughs" is the best way to achieve the leap from "China's famous brand" to "world famous brand".

China's color TV can no longer stay in the "low" level of "processing" and "manufacturing".

"Innovation is the source of TCL's growth," he said.

Li Dongsheng, chairman and President of TCL group, said that when talking about the driving force of enterprise development, CEO said.

After buying Thomson TV business and having TCL, THOMSON and RCA core brands and building itself as the largest color TV producer in the world, TCL designs it as a good weapon for its international stage.

TCL knows that the establishment of internationally famous brands depends on leading technology, visionary strategy and production scale that is conducive to minimizing cost and advanced design strength.

Therefore, when the design team of many years of industrial design experience is involved in the design of TCL flat-panel TV, it will have the opportunity to stand out quickly in China's household electrical appliance enterprises.

Today, we can not only see the H61 and Hyun E-64 that compete with international brands in the home appliance stores in China, but even in the shopping malls of Paris and New York, the "dazzling series" has won the favor of European and American consumers with its elegant, concise style, dynamic gorgeous pictures and professional sound effects, bringing the true home theater to the TCL users around the world.

With the artistic design, the new series of LCD TV is no longer confined to the simple TV set, but more like handicraft appreciation.

Such appreciation is undoubtedly a great temptation for modern people who pursue fashion and pay attention to sensory stimulation. It also makes TCL finally get rid of the fetters of traditional Chinese household electrical appliance enterprises.

It is precisely this innovative design from inside to outside, which has created conditions for TCL to increase the added value and profit margin of the products, and has also pointed out a way for all Chinese household electrical appliance enterprises to enhance their core competitiveness.

Professor Liu Zhensheng, deputy director of the Department of industrial design, Academy of Fine Arts, Tsinghua University, said in an interview that the domestic appliance industry is facing fierce competition, and that the enterprises must dig out the blue ocean of the industry to discover new profit growth points.

TCL, H61, E64 and the B68 dance series have won two international awards in succession. They are not only the honor of TCL and its "team design team", but also the honor of Chinese household electrical appliance enterprises.

As far as the current color TV industry is concerned, laying stress on industrial design and avoiding the homogenization of flat-panel televisions is the turning point of the domestic color TV enterprises in line with international competition, which will receive more and more attention from color TV enterprises, which means that the trend of emphasizing design is gradually being built in Chinese household electrical appliance enterprises.

It is precisely because of this mechanism that Chinese household electrical appliance enterprises can truly enter the international market, from simple "processors" to "creators", and have more voice in the field of international consumer electronics.

Han Qing, general manager of TCL multimedia China business, said: "design is a kind of investment, but excellent design can not only create more color for people's lives, but also help the brand promotion and profit growth of household electrical appliance enterprises.

The competition faced by TCL is the competition in the global market. The innovative industrial design has made TCL gradually have the right to speak in the market, and the success of the "dazzling series" in the global market will further enhance the competitive edge of TCL.

It is reported that during the "Golden Week" period, only the monthly TCL Hyun H61 and the Hyun E64 have been listed. Both of them have made outstanding sales achievements and become the highest market share of the large screen LCD TV.

Its unique appearance, with rich and practical functions, has been praised by consumers and has become the vane product leading the second half of the flat-panel TV market.

During the golden week this year, only TCL monthly H61 and E64 have been listed. Both of them have made outstanding sales achievements and become the largest market share of large screen LCD TV.