Venture Capital From 100 Yuan To Tens Of Millions Of Assets

The commercial gene is saturated with desire, which brings prosperity and also brings pain. It may become a carrier of value or alienation and loss.

As an entrepreneur, I like to see, listen and read the entrepreneurial story of successful (or failed) people, feeling the same as their spiritual history behind their business, as at the same time witnessing the process of sublimation of desire.

In 2006, one of the most difficult days to go through the Tang Dynasty was Gobi, which was the most difficult place to go to.

Liu Xiaoyan, the woman who appeared in the desert, is the boss of a clothing company in Shenzhen.

She had been walking on the uninhabited Gobi for three days. In her own words, the whole surface of the earth seemed to have a feeling of burning, and I could not breathe any more.

It is to walk away, let oneself die once.

Do you want to die?

It is inevitable that life is alive, and what is going on in the world, so that she can fly to Shenzhen from thousands of miles away to seek death.

In fact, all this stems from a fashion show.

This is a grand fashion ladies' conference held at the East Lake Hotel.

The publisher of the fashion show is Liu Xiaoyan.

The 6 million cost conference devoted all her dreams.

On the stand, everyone felt really beautiful. When the model changed clothes, it felt amazing and beautiful.

This unique conference has attracted the attention of numerous ordering companies. Liu Xiaoyan has seen his chance to make big money when he watched hundreds of ordering companies gathered on the stage.

But on the second day, that is, the order meeting, when Liu Xiaoyan stepped confidently into the order hall, the situation suddenly reversed.

As soon as we arrived at the meeting, we saw few people.

Yesterday, there were still crowded venues. How many people are there today?

Is it the wrong time to notify?

Or what happened to the dealer?

Liu Xiaoyan immediately rushed out of a cold sweat and hurried the employee to the front desk for questioning.

Once the guest had checked out, Liu Xiaoyan's head was covered.

After making several phone calls, the guests said that our products were deviated from their style and did not want to cooperate with us again.

For a couple of days, Liu Xiaoyan received the statement of cancelling the contract by dealers all over the country.

Looking at the lifting of the statement, Liu Xiaoyan's heart was cold, dealers no longer, overnight, about 6000000 of fashion women turned into a pile of garbage!

She shut herself in the car and wandered aimlessly in Shenzhen.

I don't know where to go, I don't want to go home, I don't want to see my friends, I'm wandering around alone, driving around in a car and driving around like this. I think it's the safest car in the car. Everyone in the car doesn't know where I am. Even at this moment, I don't know whether I am in Shennan Road or on the North Ring Road. I sometimes wander around in that void.

The strong frustration of Liu Xiaoyan was hard for her to accept. In the seven months, she was like a roller coaster. She fell from the peak to the bottom of the valley. After ten years of hard work, she lost 6 million of her income tonight.

7 days of heat and heat, Liu Xiaoyan felt that he could hardly keep up. Liu Xiaoyan dragged the body that was about to bake, crawling in Gobi step by step.

In fact, this kind of extradition is not the first time. The ten years ago, that exodus is the real silence.

15 years ago, Liu Xiaoyan, 21 years old, was delighted to be married to a lover who had been in love for several years in Jiangxi. Her boyfriend chose to leave her and marry a girl with a very good family.

At that time, I was determined to leave this place, which made me sad.

The practice of her boyfriend has deeply hurt her heart. Her parents' inquiries made her unable to stay for a moment. The city filled her with despair, carrying her parents. She left Jiangxi with only 100 yuan to live in Shenzhen for more than 20 years.

She swears to live like this!

The idea at that time was that I want to be a rich woman. I want to be rich. I must work hard at all costs.

That is to say, I must go out of the way and live in a way. I have made a great determination. If I have nothing to do, I will never return to this land.

It is hard to find a job without finding a job. There is no easy way to find a job. Even though it is hard to find a job, Liu Xiaoyan is still full of expectations for this city.

I always feel that this tall building will belong to me one day, that is, I have a strong desire to get it.

Two weeks later, Liu Xiaoyan found a job.

900 yuan a month's wages, Liu Xiaoyan was reluctant to eat a fruit, she set a rule for herself, even if hungry, must be saved 800 yuan per month.

The one hundred piece is really small. It's not enough at all. It's really frugal and frugal. Some people don't understand it. They think I'm so mean. I don't seem to be willing to spend money. At that time, I kept telling myself that I could do something, but without money, you didn't save money, and no one could help you.

One year later, he spent 10 thousand yuan on his own frugal savings. Liu Xiaoyan bought several sewing machines and employed two masters.

Without money to hire people, Liu Xiaoyan often had to carry hundreds of pounds of cloth back.

Because they could not choose cloth, Liu Xiaoyan's clothes were seriously shrunk, and the problem of decolorization was observed. The clothes that had been rushed out of the day and night were returned by batch, and money was not made, even Ben was put in.

After dark, do you think you can get up tomorrow?

Can you open your eyes? Can you go on? You can't imagine.

But on the morning of the second day, the sun came out, saw it again, and then started it again, and felt it was still necessary to do it.

With the toughness of a piece of work, Liu Xiaoyan learned and worked. After a year, he earned 1 million.

The scale of the factory is also increasing, from the initial 70 square meters to 500 square meters, 2000 square meters.

Liu Xiaoyan understands that if you want to make more money and get higher profits, you must create an independent clothing brand.

After all, Liu Xiaoyan recruited a group of fashion designers and brand sales teams.

A few months of careful preparation, Liu Xiaoyan's first season costumes came out. With these clothes, Liu Xiaoyan went straight to the Beijing Fashion Expo.

At the Beijing Fashion Fair, Liu Xiaoyan's women's clothing was novel in design and low in price, and attracted many franchisees. The dealer who ordered the order came up.

Three months later, Liu Xiaoyan went on to win the chase and took part in the Clothing Fair in Shenzhen. This time, there was a great deal of confidence in people and Liu Xiaoyan.

At that time, it was really crowded with merchants and I couldn't put up my booth. All the people said that they were all begging me and squeezed in, and then told you that you had to leave a little time. I want to talk to you, I want to talk to you about the contract, then everyone will come to the company, and then arrange another time to sign with them. The joy of that will be very intuitive and indeed joyful.

In just four months, Liu Xiaoyan has 41 distributors, 49 stores and sales outlets all over the country, and sales are unusually hot.

She rented a whole story in the most upscale office buildings in Shenzhen. Only her office occupied 300 flat, and within six months, she quickly started a brand. Liu Xiaoyan's success became the myth of the clothing industry.

This is a triumphant career.

But it was a press conference that made her ten years of effort all destroyed.

7 days of Dunhuang trip, poverty, prosperity, past events in front of the playback, recall that from the initial 100 yuan, to achieve today's tens of millions of assets, Liu Xiaoyan suddenly found that money in her heart lighter.

I found that people can be numb with pain.

When you walk 10 steps, the pain will not go down, you can go on.

Only through experience can you know that even pain can walk past.

That death is dead. What else can't be done?

After she came back from Dunhuang, she decided to clean up all her stock. No matter how big or small it was, it cleared 20 yuan each.

She wants to do it again.

Liu Xiaoyan said, "brand is always my dream. I will stick to it. Without six million, I can accumulate six million more. I will do it."

But the growth of the brand requires a lot of money. I will work harder to earn more money to grow up.

There is a saying in Liu Xiaoyan's Diary: "some people say that because of their dreams, I feel that my dream is cruel. I have struggled with pain because of my dreams, but I can not extricate myself from death."

What will Liu Xiaoyan's career be when he is 40 years old?

We sincerely wish her well.