Small Products Break Out Of The Big Market, Olympic Cap Made In Shenzhen

Yan Xiqiang, vice chairman and managing director, Yan Baoling and husband, started their business in Hongkong in 1986. In 1992, they began to invest and build factories in Buji Keng hang hat village. In 1992, they first started with computer digital embroidery and then specialize in hat making.

Its products have long been popular all over the world through screen screens, while Disney, Warner Brothers and other famous companies have placed orders for them. Pocket Monster, Robinhood, Superman and other screen images have all worn the hat of Feida. NBA, MLB, Manchester United football team have set cap for Feida, Nike, Reebok, Timberlame, and some golf brand hats and more than 100 well-known companies and clubs are Feida customers.

Feida hat industry has more than 80 well-known international companies' hat production rights.

Among them, Nike has chosen Feida hat industry as the best hat product manufacturer in Asia.

"All the team's caps in the US NBA have been done by Feida."

There are more than five thousand species of "hat Museum" in the "hat Museum". There is a showroom in which there are nearly 100 famous international brands and more than 5000 different styles of hat samples.

A look at it is like a "hat Museum" and "brand United Nations": Olympic cap, Fuwa series hat, China Space helmet, Jordan cap, Nike hat and Ferrari racing hat.

A top hat is placed neatly and eye-catching, each of which looks like a handicraft.

The biggest CHICAGOBULLS hat can be put into three adult heads.

He Qinghui proudly raised a red hat and told reporters: "at the closing ceremony of the Athens Olympic Games, the hat worn by Chinese athletes is made by our company."

The most proud thing about the "Olympic hat" and "Shenzhen made" is that they officially became the exclusive hats franchisee of the Beijing Olympic Games in 2004 and created the "Olympic cap and Shenzhen made" story.

At the same time, Feida hat industry has also obtained the franchise for China's space production and sales of hat products.

How much business will Beijing Olympic Games bring to the flying hat industry?

Yan Baoling revealed that Feida hat industry had to set up 300 retail outlets for hats in the mainland, and by 2008, they planned to increase the existing 9 production lines to 13, and the annual production capacity increased from about 30000000 to about 45000000.

From this figure, we can also see what opportunities Beijing Olympic Games bring to a Hong Kong funded enterprise.

Yan Baoling said that the first batch of twenty thousand Beijing Olympic cap products produced by Feida were sold in ten large squares or related sales outlets when Beijing officially appeared. In the second days of the Olympic mascot released in Beijing, the sales volume of two Olympic products retail outlets in Beijing Wangfujing Street reached 1 million yuan a day.

Olympic products were sold out by the public and tourists on the same day.

It is learnt that after obtaining the agency power of the Beijing Olympic designated hat supplier, Feida also obtained the global patent production rights of FIFA brand hats in the 2010 World Cup in South Africa and 8 years from 2007 to 2014, and the exclusive distribution rights of FIFA brands in Greater China and Japan.

At present, we are planning to win the cap production right in World Expo, Shanghai.

The key to success lies in the international market.

Yan Xiqiang, chairman of Feida hat industry group, broke the news: the first thing that the flying people began to aim at was the international market, which focused on the world's top patented products, cultivating the national brand and taking the road of industry and commerce.

Therefore, Feida group will be headquartered in Hongkong, looking at the world; production facilities in Shenzhen, to ensure that the initiative and flexibility of business operations, the advantage of using the right place and the right people; logistics centers in Beijing, Shanghai and Shenzhen, forming a convenient hub for domestic and international circulation; promoting retail business in Hongkong and Mainland China, promoting national brand and achieving business and business simultaneously.

After the listing, more resources are merged into the company, and the advantage of the capital market is used to acquire the merger mechanism. The company has established branches in many countries and regions, greatly shortening the distance between the company and the consumers, mastering the first-hand information of the market, and enabling the company to enter a more stable and faster development track.

Another important factor of success is the design of products.

They have rich experience in designing patent caps for over ten years, and have a high standard professional design team.

Whether accepting overseas customers' commissioned design or their own design, they can keep up with the latest trend of the world, understand the unique needs of customers, and take the first class design plan in the shortest time, so that they can take the first step in the fierce competition, seize the business opportunities tightly and win the trust of customers.

Despite its traditional industries, Feida has a "sense of advance", making full use of the Internet and other high-tech means to invest in huge amounts of money to build an e-commerce platform.

This means that guests can design their own hat products on the Internet through the platform, and can automatically calculate the cost for the guests after the design is completed, and automatically control the cost of the guests.

After the design is completed, the production of the hat can be completed within twenty-four hours, and the digital image will be pmitted to the guests for examination. If there is no objection, the goods can be delivered.

In this way, through this platform, Feida not only uses computer aided design, but also designs and produces products from the sample to the Internet and exchanges views with the Licensor, which means avoiding mistakes and saving production time and cost.

In the mountains and countryside, the unyielding character, Yan Bao and Yan Bao Ling, were born in Fujian.

Speaking of the days when she went to the mountains and went to the countryside during the cultural revolution, she admitted that these days were the hardest part of life.

In those days, when she graduated from the middle school in the mainland, she went up to the countryside to enter the countryside. Basically, it was done early and late, with a lot of labor, but also exercised its indomitable character.

"The days of going to the mountains and going to the countryside can be sustained. Nothing else can be difficult for me."

Yan Baoling said with confidence.

20 years ago, Yan Baoling moved to Hongkong with his family.

At that time, she did not understand Cantonese or English. After 4 years of [FS:PAGE], Mr. Yan Xiqiang went to Hong Kong to marry her.

They were classmates in Dehua, Fujian.

Yan Xiqiang is several classes taller than her, and his tireless and tireless character attracts Yan Baoling deeply. As a result, the two people hit it off and went through seven years of dating.

After marriage, the two husband and wife set up a company that printed "mark" (trademark) in Hong Kong. At that time, Yan Baoling, who was pregnant with a big belly, went to a factory building in Hong Kong and Kowloon to sell products.

Because it is necessary to find companies that are likely to buy their own products from many factories, they should not rush blindly.

So Yan Baoling learned to observe the garbage cans outside the factory. If there was cloth in the garbage can, it showed that the company was engaged in clothing related industries, and the chance of shipping marks increased.

Because of limited funds, we can only earn a small profit from it.

However, in the daily flow of orders, Yan Baoling carefully captured the rules, and found that the demand for goods in American manufacturers' publicity materials were numerous, but the most still were hats - 60% of all orders were hats.

Hat is one of the most popular advertising products.

In 1986, she threw away other commodities and concentrated on the business of the hat business.

In 1989, she began to make a patent trademark.

In 1992, she and his husband ended the business of printing marks. They formally opened their factories in Shenzhen to produce caps, and named the factory "Feida".